Tag Archives: Zillow

Is It Time for Real Estate Marketing to Change?

Posted By Rob Hahn September 23, 2015, Filed under: Marketing, Real Estate@ 12:48 PM

https://www.youtube.com/watch?v=HxUuDPNbkJk A relatively brief post today, as I'm still trying to catch up from being on the road so much. Plus, I realized that I've been writing about Big Heavy Topics lately, and thought it'd be fun to talk a bit about marketing. Believe it or not, when I

Read more +

Short Friday Post: What If the Industry Yanked All Their Listings?

Posted By Rob Hahn August 21, 2015, Filed under: Marketing, Politics & Regulation, Real Estate, Technology@ 12:05 PM

https://www.youtube.com/watch?v=Z0GFRcFm-aY I recently found this post on GeekEstate, which was from a while ago, that asked a provocative question: There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no

Read more +

The Future of Real Estate, According to Zillow

Posted By Rob Hahn August 17, 2015, Filed under: Management, Real Estate, Technology@ 5:28 PM

So, you want to be a real estate agent, eh? A couple of weeks ago, I wrote a post about Zillow's acquisition of Dotloop, and offered the following under "The Long Game": Over the long haul then, those who are working with Zillow, leveraging that end-to-end data, and managing the

Read more +

Zillow Acquires Dotloop – I Chat With Errol and Austin, and Have Initial Thoughts

Posted By Rob Hahn July 22, 2015, Filed under: Marketing, Real Estate, Technology@ 10:40 PM

https://www.youtube.com/watch?v=SGbScr_4G0Y Earlier today, Zillow announced it was acquiring dotLoop, the popular real estate transaction management platform company. The terms of the deal were not disclosed. The press release is here: Zillow Group (NASDAQ:Z), which houses a portfolio of the

Read more +

MLS Conversions and Zillow Hate

Posted By Rob Hahn July 7, 2015, Filed under: Marketing, Real Estate, Technology@ 11:45 AM

I've been engaged on a project that is both interesting and important for a large regional MLS the last couple of months. As part of that project, I've spoken to dozens of people -- brokers, agents, Association leadership, MLS leadership, etc. -- about a variety of topics, which has been, to

Read more +

What If Real Estate Brokers Worked Like Car Dealerships?

Posted By Rob Hahn June 14, 2015, Filed under: Management, Marketing, Real Estate, Technology@ 5:18 PM

My friend Eric Stegemann, whom many of you already know as a frikkin' brilliant dude who runs Tribus, posted something on Facebook today and in our banter, got my thinking going. Here's his post: And obviously, you can see my comments too. I thought the similarities between car dealers and

Read more +

Realtor.com Tries to Get the Balance Right

Posted By Rob Hahn May 25, 2015, Filed under: Marketing, Real Estate, Technology@ 4:47 PM

https://www.youtube.com/watch?v=-1_9WYllhiQ Without question, the big topics coming out of NAR Midyear Legislative Meetings were  about RPR-AMP, Upstream, and the future of the MLS. I've already written a few posts about them, and expect to write more in the future. But lost in all of that was a

Read more +

Syndication vs. IDX By the Numbers: A Response to Sam DeBord

Posted By Rob Hahn April 15, 2015, Filed under: Management, Playing Economist, Real Estate@ 4:24 PM

Reader, thinker, and frequent commenter Sam DeBord has written a rebuttal over at GeekEstate to my declaration of vindication re: IDX = Syndication: IDX creates efficiency for brokers, which increases financial profitability for the group as a whole.  Syndication is a less-efficient

Read more +

Notorious POD: Episode 12 – Photos, Copyrights, Liability with Brian Balduf, VHT

Posted By Rob Hahn April 7, 2015, Filed under: Marketing, Podcast, Real Estate@ 1:44 PM

  It's been months since my last podcast, but that's just how things work out sometimes. But with T3 coming up, I figured I should upload this. Brian Balduf, CEO of VHT, joined me to discuss an issue that's really going a bit under the radar. His post Now Is The Time to Shield Your Real Estate

Read more +

Zillow, The Industry, and Reading the Tea Leaves

Posted By Rob Hahn March 12, 2015, Filed under: Marketing, Real Estate, Technology@ 1:33 AM

This is one of those posts I write from time to time to figure out what I think about an issue. For now, that issue is trying to discern the possible direction of the residential real estate industry in the U.S. If you're an agent and only care about something that will have a direct, immediate

Read more +