Tag Archives: Zillow

Clareity Goes Back to the Future Beyond Syndication

Back To the Future

“Marty! I went back in time before Listhub! It was amazing!”

My friends at Clareity, Gregg Larsen and Matt Cohen, have just released a white paper they co-authored titled Beyond Syndication that is worth reading in full if you’re interested in this sort of thing. They include an overview of where things stand today, and then make a recommendation or two. Despite the fact that I declare Syndication dead as an issue a couple of years ago, it’s like a zombie that refuses to go away, so I have to write on it to see what I think about it.

At the same time, I think this white paper is significant in that it strikes a different tone in some respects, and perhaps we can consider it a step forward in putting the syndication issue to bed once and for all.

Having said all that… I was expecting something a bit more… ah… dramatic given the title. I suppose the role of the dramatic overstatement and questions no one wants to ask is mine and mine alone. :)

So let’s get into it.

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Some Thoughts on Move & NAR v. Zillow & Samuelson

JudgeDredd

The judge in the non-compete-disguised-as-a-trade-secrets case between Move & NAR v. Zillow & Errol Samuelson has issued a preliminary injunction that looks like a big win for REALTORS and REALTOR-lookalikes. Inman News has the story, and the actual order itself (PDF).

As a an interested bystander, the whole thing is sort of sad. Wish my friends would stop fighting and find ways to coexist. But hey, it’s easy for me to play John Lennon and Imagine a world like that. I’m certain it feels way different for the principals involved.

Some further thoughts and questions follow, as the order was heavily redacted. I assume the reason was to protect the very trade secrets that Move & NAR claim Zillow stole/attempting to steal from them. Nonetheless, there’s quite a lot in the order. We discuss them, after the jump.

[Disclosure: I have a business relationship with Trulia, who is obviously a competitor to both Move and Zillow.]

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This Post Is Worth 4 Million Words

If a picture is worth a thousand words, then I’d submit that a video is worth a million words. Therefore, this post is worth 4 million words, as these four videos tell a tale far more powerfully than your poor scribe ever could.

Make the jump to see for yourself.

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A Few Random Thoughts on Zillow’s Coming Soon

Z-ComingSoons

I’m gearing up for another all-day meeting for a project that I think will actually make a difference in the industry, but… I’m getting a lot of emails and messages asking me what I think about Zillow’s new Coming Soon feature. So here are a few random thoughts and questions.

As reported by Paul Hagey over at Inman:

Zillow has rolled out a new “coming soon” feature that allows agents, brokers and multiple listing services to market homes on its site up to 30 days before they hit the MLS.

The feature is restricted to agents who advertise with the portal and the brokerages and MLSs who provide Zillow their listings in a direct feed. “Coming soon” listings do not feature ads for agents other than the listing agent.

There are a couple other juicy facts in the article, such as:

In addition to driving up the number of agents who advertise with the portal and the number of brokerages and MLSs who send it their listings directly, Zillow added the new feature because it saw a need for a premarket category in its ecosystem, Schwartz said.

Zillow frequently sees listings posted to Zillow’s site before they hit the MLS, and this feature puts a framework around the practice on Zillow, he said. (Emphasis mine)

We all sort of knew that this was happening, but now we have confirmation.

In any event, some of the comments on that post — as well as comments from elsewhere in the RE chatosphere — are simply amusing. Since I’ve written a fair amount on pocket listings on this blog, and since I have to be at a meeting in a half hour, I’ll limit today’s thoughts/questions to some of those comments.

Ethics Disclosure: Since I am blogging specifically about Zillow, and about portals/MLS/industry, I should note that I have a business relationship with Trulia on the consulting side of my activities.

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Placester Raises Dough, Takes Aim at Zillow and Trulia

placester_logo

My friend Seth Price, aka, Best Dressed Man in Real Estate, works for a startup called Placester. Many of you know the company, as it makes IDX websites for brokers and agents. High quality design templates and custom websites is Placester’s game. Or rather it was Placester’s game.

This morning, Placester announced that it had raised an additional $5.5M in funding. That news by itself isn’t something I’d normally write about, but there is an interesting angle here.

News release and thoughts after the jump.

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