My friends at Clareity, Gregg Larsen and Matt Cohen, have just released a white paper they co-authored titled Beyond Syndication that is worth reading in full if you’re interested in this sort of thing. They include an overview of where things stand today, and then make a recommendation or two. Despite the fact that I declare Syndication dead as an issue a couple of years ago, it’s like a zombie that refuses to go away, so I have to write on it to see what I think about it.
At the same time, I think this white paper is significant in that it strikes a different tone in some respects, and perhaps we can consider it a step forward in putting the syndication issue to bed once and for all.
Having said all that… I was expecting something a bit more… ah… dramatic given the title. I suppose the role of the dramatic overstatement and questions no one wants to ask is mine and mine alone.
So let’s get into it.