Notorious R.O.B.

Joel Burslem over at 1000watt has proclaimed July 9, 2010 as the day that the real estate blog died, and given the thoughtfulness and intelligence of the author, it’s difficult to disagree with his conclusion.  Given how Joel defines “real estate blog”, the conclusions he draws are somewhat difficult to escape:

For every Phoenix Real Estate Guy, there are likely umpteen dozen soulless me-too real estate blogs in any given metro these days. Many are filled with meaningless “market reports,” meandering “community updates” – and most were last updated many moons ago.

These blogs float like drift nets on the web, hoping to snare the clueless web visitor who stumbles in through some long tail Google search.

I, however, don’t necessarily agree with his premise.  In order for something to die, it had to have been alive at some point.  Since I don’t believe that the “real estate blog” as defined above was ever graced with the spark of life, I don’t know that I would mourn its death.

Instead, I would like to recommend some tools that are critical to the aspiring real estate blogger in the hopes that we might change the definition of a ‘real estate blog’ from “soulless me-too” Google-farming wanna-be blogs to an actual blog: a weblog, a series of thoughts.

These are not free tools, unfortunately, but for someone interested in blogging — whether in real estate or hyperlocal or something else — these tools are absolutely essential.

Read the rest of this entry »

Sometimes I’ll get a really nice comment or praise from various folks who read this little blog of mine.  Like this twitter I got recently:

@robhahn haha, you always have some of the best reads. Will spend the necessary time. Keep up the forward thinking.

In those moments, because I am human and subject to the Seven Deadly Sins, I can almost feel my head swell.  And that’s when I have to go read Mark Steyn.  Or Bill Simmons.  Or Gregg Easterbrook and learn me some humility.

Here’s a passage from Mark Steyn, simply the best writer of the English language of this young century:

If you’re feeling a sudden urge to “invest” in a gallon of tequila and a couple of hookers and wake up with an almighty hangover and no pants in a rusting dumpster on a bit of abandoned scrub round the back of the freight yards, it may be because you’re one of that dwindling band of Americans foolish enough to pursue his living in what we used to call “the private sector.” You were never exactly Giant-Man, more like Average-Sized Man. But you have a vague sense that you’re gonna be a lot closer to Ant-Man by the time all this is through.

I could write for a solid week without rest and never come up with that passage.  I’m a fair writer, but not in the same class as these gents.

There is a craft to writing.  There is a different craft to blogging, I think, but that there is artistry and skill involved in putting one word next to another is indisputable.

When folks are kind to me, and tell me what a great writer I am, I go and read the really great writers and get back down to earth.

A while back, I read On Writing by Stephen King, who is a truly underappreciated talent by the East Coast Intellectual Illuminati.  I maintain that when my grandkids learn about American Literature in High School, they will be studying the works of Stephen King.  Anyhow, I found this blog with some excerpts that are worth considering.  Check them out.  For example:

Talent renders the whole idea of rehearsal meaningless; when you find something at which you are talented, you do it (whatever it is) until your fingers bleed or your eyes are ready to fall out of your head. Even when no one is listening (or reading, or watching), every outing is a bravura performance, because you as the creator are happy. Perhaps even ecstatic.

Writing for Blogs

At the same time, I also believe that the craft of blogging is different from the craft of writing.  As I am trying to get more people around me to blog, I’ve found myself repeating some things.  This is not a “how to blog” type of thing here; more of a, “just some things to think about” type of thing.  And do keep in mind that your scribe may actually know nothing about writing, or blogging.  You have been warned.

Read, Read, and Read Some More

James Kilpatrick, the longtime columnist who penned The Writer’s Art, once wrote that to learn how to write, one should “read everything. Read matchbox covers, read labels on cans of cleaner; read the graffiti on lavatory walls. Read for information, read for style, read for instruction, read for the sheer love of reading.”

More and more, I believe this to be true.  Reading naturally leads to an improvement in writing.  We somehow absorb cadence, style, phrasings, imagery, and language itself from others.  While it’s best to read as many great writers as possible, it is also instructive to read not-so-great writers.  At least you learn what you don’t like, and what to avoid.

I believe any serious blogger should read books, columnists, and other bloggers — in that order.

Read books, because these are the finely honed examples of the writer’s craft.  They’ve also gone through the most rigorous editing for content, pace, and style.  For what it’s worth, I average about a book a week.  (Don’t be impressed — most of them are trashy paperback novels I read on the train.)

Read opinion columnists, because blogs by their very nature lend themselves to editorializing.  The best editorial columnists are tight with language, and know how to construct a narrative that drives their point home.  That these have been edited for clarity, content, and style also helps to keep the writing tight.

And read other bloggers, especially the stronger writers.  I’m a big fan of reading Kris Berg because of her natural voice and general narrative flow.  But there are others — particularly not in real estate space — whose writings are always a pleasure to read.  Read them, and often.  The blogs are usually unedited, but that gives you a sense of how blog writing differs from other types of writing.

Don’t Censor Yourself

The most important lesson for blog writing, I think, is to avoid the temptation to censor oneself.  The biggest obstacle I see new bloggers struggle with is how long it takes for them to write something.  I have to constantly remind them, “You’re not writing for the Economist; just get it out there.”

The best feature of blog writing is the spontaneous openness of the voice.  Mistakes will be made; some sentences won’t be as elegant as possible.  Grammar mistakes may abound.  But done well, there’s a freshness to the voice and an openness that conveys authenticity.  The art is, if you will, to be artless.

Plus, the nature of the medium is that corrections are always possible, and retractions and clarifications are not only possible, but perhaps desirable.  If you write something stupid, then hopefully the audience will point that out in the comments.  Which lets you respond in the comments, clarifying things, or admitting you got it wrong.  Then you can go back and edit the original post, appending the correction right there on the original post.

Again, blogging is part of conversation — not an oratorical holding forth.  Don’t censor yourself too much; don’t edit yourself while writing.  You’ll find it easier to write, and eventually settle into a routine and a voice you are comfortable with.  Just shut up that little editorial voice inside your head.

Write A Story

While there are certainly exceptions in blogging — for example, if your post is simply a compilation of interesting posts you’ve read that week — I do believe that if you are creating original content, you need to be telling a story.

Tell a story! It’s fun!

There needs to be a beginning, a middle, and an end.  There needs to be a plot of some sort that moves the narrative along.  Character exposes are fine, but I think the best blogposts have a narrative flow that is naturalistic and effective at exposing the ideas and the voice of the blogger.

Advice blogs (like this one) usually suck because they lack that flow of narrative and often read like a bullet list of rules.  Since realtors are writing a lot of advice blogs — “How to stage a home!” or “What to look for in a REO sale” or some such — I think it’s particularly important to realestistas that they give a thought to the narrative they are presenting.

Link, Link, and Link

The advantage of the Interwebs is in its reference-ability.  If I say “unemployment is X”, you don’t have to take my word for it — you can go check the source yourself.  But only if I provide the link.

This is, in a sense, the counter-balance to the open and freewheeling nature of the Web and blogs.  We don’t have editors and factcheckers; what we have, instead, is the ability for our readers to check the source for themselves.

As a general rule of thumb, if you think it’s something you reader might want to check for himself, then provide a link.  Every single time you quote someone else, you should be providing a link.  The goal is to provide the context, the framework, around your blogpost’s own narrative.

Hit “Publish”

The final piece of advice, and perhaps the most important, is to actually publish the damn thing.  I know I have had dozens of nascent blogposts just sitting in my queue waiting to see the light of day.  Some of them never will.

All of the narrating, the writing, the linking, and all of that won’t mean a thing if you don’t actually publish it.

Keeping in mind that all blogposts can be revised, and any mistakes corrected via the comments or by editing the post, go ahead and publish that post no matter how nervous you are about it.

Chances are, you are your worst critic, and your audience will love it.  (And when they don’t, they’ll let you know, and that’s how conversations start.)

Happy blogging!

-rsh

A while back, I wrote that if you want to become a better writer, reading good writers really helps improve one’s own writing.  While there are hundreds of great writers, many in the RE.net, I thought I would offer up two of my current favorites — one from the world of sports, and the other from the world of politics.

Mark Steyn is, in my opinion, the finest living writer of the English language.  Now, I know his views may be a turnoff to some, so all I can recommend is that you look at simply the way he crafts the language.  He is funny, acerbic, sarcastic, and polemical all at once and has a way of reducing pretty complex concepts into very easily understood phrases.  He’s a conservative writer, but his obituaries are relatively free of his political views and are still gems.  The Atlantic, thankfully, put an archive of his obituary writings online.  Check them out.  Here’s a sample:

A short man with the worst dye job in Central Asia, Niyazov loomed large and gilded in public. Statues abounded, including a glittering behemoth on the tallest edifice in the capital that supposedly rotates to ensure his features are always bathed in sunlight, though it has a tendency to break down and jerk into action as erratically as he did. There are multiple statues of him as a baby: In one he is sprawled across the globe, in another held aloft by his mother atop a raging bull. If he never quite succeeded in sprawling across the global scene, he certainly rode high on his bull. He produced five volumes of poetry and read nightly on television, one remorseless Turkmenistanza after another. He banned news anchors from wearing makeup because he found it hard to tell the men from the women and had no desire to see the country degenerate into a sad Eastern imitation of the decadent Ratherstan and Couricistan.

In 2005, he banned lip-synching because he was tired of seeing elderly singers mouthing to their old hits and reducing Turkmen culture to just another Millivanillistan. He banned ballet because … well, it just wasn’t his bag. “How can the Turkmen people be encouraged to love ballet if there is no ballet in their blood?” he asked. “I do not understand ballet. What use is it then to me?” But melons he did understand: They were in his blood, and they were a lot of use to him. He declared a national holiday in honor of melons and urged his people to “let the life of every Turkman be as beautiful as our melons.” He deployed them in folksy aphorisms: As he sagely observed, “You can’t catch two melons in one hand.”

Steyn’s writing almost sings.  It’s a pleasure to just read and re-read phrases like, “one remorseless Turkmenistanza after another”.  Or “he banned lip-synching because he was tired of seeing elderly singers mouthing to their old hits and reducing Turkmen culture to just another Millivanillistan.”  I often read his writings and simply shake my head in wonder that the man is able to come up with some of the phrases and analogies that he does.

In the world of sportswriting, I think Bill Simmons, of ESPN, is probably the best writer in the business.  While he doesn’t have the sublime turn of phrase that Steyn seems to drop every other paragraph, Simmons writes with a really appealing voice.  He is at once the sports expert and Everyman; his fandom for Boston sports is obvious, and he drops too many references that casual fans may not understand.  But the man can write a casual, chatty style that is ideal for blogging.  An example:

I am a football fan, and I am a Patriots fan. Sometimes those interests collide. For instance, if I were that creepy double-faced lady from the airline commercial, one face would look depressed (because my beloved Pats had their Super Bowl hopes crippled in eight minutes), while the other face would look delighted (because the Era of Perpetual Putridity has finally ended). So let’s have Delighted Face write this week’s column.

Bill Simmons has a particular gift for weaving in pop culture references into his writing that at once humanizes him, while making it clear that he’s a very smart guy.  Take this paragraph:

Monday’s Eagles-Cowboys game was the most-watched telecast in cable history. And why not? Two signature rivals treated us to a breathtaking and compelling shootout. America’s Team was involved. Jerry Jones looked appropriately creepy in his dimly lit owner’s box (one of my readers compared him to the banker in “Deal or No Deal”), totally making up for the no-show of Jessica Simpson and her breasts. Seeing Wade Phillips jump for joy on the sidelines like a “Family Feud” contestant never gets old. Even the Terrell Owens-Donovan McNabb feud remains oddly compelling; I haven’t tired of it yet, just like I haven’t gotten tired of seeing everyone turn on Tonya during the first episode of every Real World/Road Rules season. And it’s always a pleasure to watch two elite quarterbacks battling it out, if only because we’re much more likely to witness a Kyle Orton-Gus Frerotte battle these days.

I love his references to “Deal or No Deal”, to Jessica Simpson, to “Family Feud”, and to “Real World/Road Rules”.  They make him sound less like a sports-nut-dork and more like a regular guy who watches TV, hangs out with buddies, and has a cool job writing stuff.

In any case, I recommend without reservation both of these fine writers to those interested in the art of writing.

-rsh

The inimitable and simply delightful Teri Lussier recently posted her observations of RE BlogWorld ’08 in Las Vegas. In it, she mentioned a “reverse Black Pearl” by yours truly:

And finally, I’ll leave you with this brutally honest reverse Black Pearl from Notorious R.O.B., who, during Jeff’s session, shared his opinion about the quality of writing on some real estate blogs: “In the name of all that’s holy, you should stop blogging!” Ouch, Rob.

As Teri mentioned, I need not explain that statement, but I wanted to. It’s one of the topics that’s been swirling around in my head for a while. And judging by the knowing laughter that greeted that statement during REBlogWorld, I’m thinking that I am not alone.

So… I stand by my statement fully.

The Context as Pretext

The context of the plea was when Jeff Turner had gone over a number of new, innovative tools that might help real estate agents with their online efforts. Jeff kept describing one tool after another, all of which had to do with audio or video as content for a blog.

The question that naturally arose, of course, which I asked him, was whether he thought these were great tools for realtor blogs because something inherent in audio or video, or because the quality of written content on these websites is low.

Hence, I asked, “I know there are some realtor blogs out there that are so badly written that they make us all go, ‘In the name of all that’s holy, you should stop blogging’. Is that one of the reasons why you’re recommending so many audio/video solutions here, because agents are somehow able to talk better than they can write?”

Bad Writing is Not Good Branding

Thing is, this is a somewhat serious point. A bad blog is not an asset — it’s a liability. Someone who may have been your ideal client might look at your utterly crappy website or horrid blog and conclude that you are a major league idiot, even if you happen to be the most knowledgeable real estate professional in history. They don’t know you; if all they get to see of you is a terrible blog, then as far as they’re concerned, you’re a terrible agent. Period. End of story.

It would be a major step forward for such an agent to suspend blogging. Indefinitely. And try to scrub the Interwebs of all clues as to the existence of such a blog once upon a time.

So if you’re a bad writer, then you would be doing yourself a favor (as well as the rest of the industry) by stopping your blogging activities and doing something else that would show off your scintillating personality. Maybe that’s audio. Maybe that’s video. But if you can’t write, please, please do not blog.

For your own good.

And mine.

Bad Writing Usually Means Bad Content

The tragic correlation, of course, is that people who can’t write rarely produce amazing non-written content. Unless there are unusual extenuating circumstances (e.g., you are blind, or can’t read/write English though you can speak it some with a nice accent, etc.), bad writers are typically bad content producers, period.

Because good writing requires a few things. For example:

• logic
• coherent thought
• imagination
• narrative ability
• understanding of the audience

All of these things also come into play when creating any sort of content. Think about all the truly horrible movies you’ve seen. Most lacked one or more of the above. Most bad sci-fi movies lack logic for example (e.g., Star Wars has giant lasers that can destroy planets but can’t figure out fully automatic weapons?), while most bad romance movies lack coherent thought (see, e.g., What Happens in Vegas).

So the thought that a realtor who can’t write worth a damn is going to create a fascinating video blog, or vlog, is too optimistic by half. Unless the realtor in question looks like Gisele, in which case I suppose some folks would watch that vlog if she were explaining the ins and outs of the home inspection process in a dry monotone. But if she does look like that, she probably should think about a different career. One that involves meeting Leonardo Dicaprio for lunch on a regular basis.

So What Do I Do If I Sux?

There are two choices, as I see it, if you take a good long look in the mirror and realize that you don’t look like Gisele Bundchen, and that you can’t write.

Choice #1: Become a better writer

Let’s be honest — none of us are in the running for the Nobel Prize in Literature. We’re bloggers, who write about real estate. It isn’t that difficult to become a better blogger. Reading good writers — both bloggers and dead-tree authors — really helps improve one’s own writing. The rest is just practice. Then practice. And even more practice.

Choice #2: Stop blogging, start working

The other choice is to stop blogging. Fact is, the web-centric real estate model may be the future, but it isn’t necessarily the be-all, end-all right now, today. Russell Shaw had a great post up recently where he touched on this.  While that post was about the power of being the listing agent, the subtext woven throughout goes something like this: “The tried and true still works”.

So… honestly, if you’re no good at the whole content-creation thing… why bother?  Just work on increasing your sphere of influence, going on more lunches, networking via offline methods, and all of the other things that have helped realtors be successful for decades — long before Sergey Brin was even out of diapers.

Final Words

I was recently at a speech where the keynote told the following story (which I am completely paraphrasing from memory):

I saw Larry Ellison, CEO of Oracle, at a education conference tell a room full of teachers that he believed teachers are underpaid.  In fact, Larry thought teachers should make over $1m a year.  The crowd went wild with applause.  The catch was, Larry continued, with the power of the Internet, he only needed 100 of them in the entire United States.  Dead silence in the room.

Think about it.  How many real estate bloggers does the country really need?

-rsh