May 31, 2009 5
Real Estate Insurgency, Part 2: Organizing the Cell
We can build on this! We can build on this!
In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf. The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition).
So let’s suppose you’re an insurgent and you have managed to outmaneuver and neutralize the Big Brand advantage. Now what? Since I’ve been watching some NBA Playoffs the last few days, I’m afraid you’re in for a lot of basketball analogies people. 
