I figured that my post on the Broker Public Portal would create some conversation, and I didn’t figure wrong.
Brian Boero of 1000Watt discussed the BPP on their “Friday Flash” email newsletter, saying:
If you want to know all the reasons why a broker-controlled national listing site might not work, read this post from Rob Hahn. I don’t share his bleak perspective on this project, but I do admire his deep exploration of the matter.
And Drew Meyers over at GeekEstate wrote a post which was then copyright-violated across the Interwebz, saying:
As you can tell, I’m a skeptic. Brian at 1000Watt penned some thoughts on the broker portal project today as well. His were not as bleak as the opinion of Rob’s and mine. If someone involved wants to hear my thoughts on how to actually make this work, send me an email.
Thanks for the mention and the links, fellas, but um, let me correct the record in one small respect. I’m not bleak about the BPP. Nor did I post all of the reasons why the BPP wouldn’t work. I wrote one concrete suggestion (“buy, don’t build”) and two concerns based on my knowledge and experience of the organizational side of the industry.
Those concerns, which are almost entirely about governance and ownership issues, turn out to be on point with people directly involved with the BPP project. I’ve heard from enough of them to know they agree that governance and ownership are two difficult thorny issues they need to work through.
IF ownership issues can be resolved, IF clear mission objectives can be established, and IF the governance issues are handled… then now is a great time for BPP. Move is now a small part of a global media behemoth. The FTC approved Zillow’s acquisition of Trulia; the deal will close next week. Now would be a great time for a serious competitor to Zillow and News Corp to emerge.
For the record, I think I’m probably closer to Brian’s side of the Bleakness Divide than to Drew’s side, since I totally understand why the brokerages want to make Fair Display Guidelines the norm. But I don’t see my role as an advisor and industry observer to act as a cheerleader blowing sunshine up the valley of darkness.
Having said that, there are a couple of interesting things from both Brian’s post and from Drew’s post that are worth discussing further. Let’s get into it.