Jan 19, 2010 18
What Disclosures for Sponsored Blogging and Speaking?
Let me tell you who my sponsors are...
While I’m recuperating from Rebarcamp NY and Inman Connect, and working on the next chapter of the RPR reviews, I thought I’d post something that crossed my virtual desk because, well, I feel like it. 
I’ve heard from a couple of people during Inman week that some of the more prominent voices (and honestly, it doesn’t matter who, so don’t ask me) in the real estate space are paid to mention specific companies and products in their public speaking and public blogging activities. Again, since I’m interested in discussing the principles here, names and identities are wholly unimportant.
In some cases, there isn’t a direct payment of cash, but there may be other sorts of compensation — revenue share on the back-end, cross-marketing arrangements, and the like.
Question is, should these arrangements be disclosed, and if so, how much disclosure of what sorts of relationships is appropriate?
