Tag Archives: Social Media & Web

NAR Mid-Year: Cry Havoc, and Let Slip the Dogs of War

I have been asked for a recap of the events at NAR Midyear, but as I did not attend the Board of Directors meeting, and as I was busy doing other things, I felt it wasn’t really my place to give a recap.

It is, however, my place to offer some thoughts — high-level, unusual, and either prophetic or batshit crazy depending on your point of view — on what I heard, saw, felt, and read this past week. And my overall impression right now is that war within the real estate industry is inevitable. It is a question of when, not if, and how, not why.

The “why” has already been answered by the Greek historian Thucydides, who wrote:

The growth of the power of Athens, and the alarm which this inspired in Lacedaemon, made war inevitable.

Similarly, the growth of the power of the Internet, and the alarm which this inspires in various circles in real estate, makes war inevitable. While I hope to see the minimum of conflict, and will work to make peace wherever I can, at this moment, I remain darkly fearful that we will need to fight in order to resolve the only question that matters: who shall rule?

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Notorious P.O.D. Episode 3: Gahlord Dewald

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For anyone who doesn’t know, which is unlikely amongst my readers, Gahlord Dewald is the Founder, CEO, and Janitor of Thoughtfaucet. He’s also one of the hosts for the Trialogues podcast.

Because we’ve been missing doing these, as Matthew Shadbolt, our dear friend and Trialogues partner, is temporarily out of commission, we decided to get together to talk about a couple of issues that Gahlord has been working on for a while. He’s one of the experts on the topic of social media, of course, but he’s also been doing a great deal of work on canonical tags and authorship tags. Both are topics that have been much in the news and discussions within real estate, because of the impact of both on SEO and on how Google would treat listing content.

Many thanks to Gahlord, and as always, thanks to you all.

-rsh

Association Leaders: Look, Listen, Learn

Alex Steele, of Battleground Texas

Alex Steele, of Battleground Texas

From Bloomberg comes this story about how Democrats are taking a run at Texas, the home of Rick Perry and Ted Cruz. Personally, since I’m a conservative, I will be doing what I can to make sure that Battleground Texas fails, and fails miserably. But that isn’t the point of this post.

The point of this post is that the Democrats are trying at all. There is a major lesson here for REALTOR Associations to learn.

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A Couple of Thoughts on realtor.com Redesign

The new, much more pastelly, Realtor.com

So more than  few people have already commented on the new design for Realtor.com realtor.com. Listingbits has a roundup with some choice quotes.

I guess all of the commentators make good points, and on the whole, I do like the designs. But then, I didn’t hate the old design either, so there is that.

But two things are worth at least thinking about.

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Thoughts on the Web, Circa 2013

Full_moon_over_calm_ocean

As you may have noticed, this website has a new theme. I love this theme, called Twentytwelve, despite it being the default theme for WordPress.com, which likely makes it the single most popular theme on the planet.

I will likely make a few more changes, personalize the design some more, add back the iconic header image, and the like, but… the experience of re-skinning my website triggered something else for me. I felt as if I should write it out with you all, so I can know what I’m thinking when I read it later.

Basically, changing the theme to Notorious made me realize how much the Web has changed over the past few years, and… well, I’m feeling a little bit wistful, I have to admit.

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Cluetrain, Derailed: Double Consciousness of the Social Age

For the past several years, I’ve been an alumnus interviewer for my alma mater, Yale University. Yale has a program like many other schools where people who have actually been there spend time with an applicant to try to determine not their academic credentials or their track record of achievements, but simply what he or she is like as a person, and how well he or she would fit into the campus environment.

In the past couple of years, I’ve noticed something really odd. Keep in mind that because I’m interviewing for Yale, the 17 and 18 year olds I’m talking to are among the brightest and best the country has to offer. Every single young woman and young man is incredibly smart, extremely motivated, accomplished beyond their years (one young woman had played at Carnegie Hall and had a classical record deal), and extraordinary in their composure and behavior. As a parent, I could only imagine the pride their parents must feel in these well-behaved, brilliant children.

But… in speaking to one after another, I came away thinking that these kids must have zero free time. Since I don’t have their transcript and don’t know what their SAT’s are, or anything like it, all I want to know is what these kids do for fun. They all, every single one in the past few years, do the exact same things for fun: hang out with friends, read, play music, sports…. They all go to films, not movies, telling me how much they enjoy independent cinema, or foreign films, or classic Hollywood films. And these are 17 year old boys and girls.

I’m left wondering, what, you don’t play video games? You don’t go on dates? Even though you’re 17, you don’t like going to the mall with your girlfriends to flirt with boys? No party at a friend’s house when the parents are out of town?

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A Theory of Real Estate Brokerage: Thinking About Dr. Dunbar

I saw the following cross my Twitter feed earlier today:

 

Brian Solis, of course, is the widely respected “social business” author and consultant, and I’m sure the FastCompany article is full of goodness (it actually is; do check it out.)

But since I work in real estate industry, I got to wondering about a few things.

First off, if any industry embraced social media, it was the real estate industry. I don’t think it’s a stretch to say that no other industry or profession — except maybe SEO consultants, social media gurus, and the like — got as heavily involved with blogs, Facebook, Twitter, Instagram, Pinterest, whatever-flavor-of-the-week as real estate did.

Second, for an early adopter industry, the track record of social media marketing is spotty at best. Some real estate companies and agents have done fantastically well. Others have struggled and failed, despite spending hundreds of hours and thousands of dollars.

Third, in the midst of all this, I feel as if we are in the midst of a push for “social business” in the mainstream corporate world as very large brands start to figure out how to use social networks and social engagement methods to brand themselves, create fans, and push products/services.

So let’s think out loud for a second here. Oh, who am I kidding. It won’t be a second; it likely won’t be minutes either.

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Requiem for the RE.net: Inman San Francisco, 2012

To everything there is a season, and a time to every purpose under heaven. Years hence, we will look back on the summer of 2012 as the time when we in the real estate industry turned a page. That page has been turning for a while, but Inman Connect San Francisco this year will be seen as when it finally happened.

This post is not, and it cannot be, a review of Inman. Because I didn’t attend any of the sessions, as I haven’t for years. It is, however, a review of the moods and trends and conversations and happenings and non-happenings. And it is a prediction — sure to be wrong, or your money back! — of where we go from here.

And it is a requiem for the RE.net, that inchoate, ill-defined group of people that has been so influential over the past few years. Requiescat in pace.

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IN BRIEF: Please Think Before You Update…

Longtime readers of this wee little blog of mine know that one of the topics I revisit from time to time is about REALTORS and physical security. My last post on the topic was a sad one, and one in which I advocated that real estate agents — in particular female real estate agents — get a concealed carry permit and start carrying a gun when on the job.

Earlier today, I log on to Facebook to see this update from a friend of mine (reposted/used with her permission, but figured I should black her name out):

I wanted to be sure so I contacted her to ask whether she knew all of her Facebook friends, and whether the security settings on Facebook were such that only her Friends could see that update. Even if you have a “Friends of Friends” setting, that means strangers now know that (a) she’s alone, (b) for an hour, and (c) the precise address where she will be for the next hour.

My immediate thoughts were as follows:

“I hope she’s not doing that open house alone.”

“If she is, I hope it’s really busy and crowded.”

“If it isn’t busy, and based on the cookies tempting her, it looks like she’s got a lot of downtime… I really, really hope no bad guy saw that Facebook update.”

And finally, “Jeez, I hope she’s carrying.”

She immediately knew why I was asking, and seemed a bit sheepish. And now she knows that she put something out there into the public sphere that could have been dangerous.

Please just think a bit before you post something on Facebook or Twitter, or to Foursquare or Pinterest or whatever the latest social tool du jour is that could have implications for your physical safety. Last year, Ashley Okland, a real estate agent in Iowa, was murdered while just doing her job. I could go on with a horror show of realtors being murdered, raped, and victimized by criminals, but you can read my longer piece above, or go do some Google searches yourself.

The point is… yes, Facebook and Twitter and social networking tools are wonderful communication tools. But they’re not a telephone call with friends you know. Many of them are public announcements, especially if you don’t really know what your security settings are for your updates. Just… recognize that the world isn’t filled only with good people with good intentions. Yes, most of them are. Yes, chances are nothing is going to happen because you tweeted out that you’ll be alone at an open house for the next four hours, hoping to draw some people in to see the house. I’m sure you’ve done it hundreds of times before and nothing happened.

But I’m equally sure that Lindsay Buziak, Sarah Ann Walker, and Ashley Okland all had done similar things hundreds of times before and nothing had happened. Until something did.

Just be careful, and think about what you’re broadcasting to the world with social networks. That’s all.

Here’s a link to the NAR REALTOR Safety materials.

And here’s a link to the laws in your state in case you’re interested in concealed carry.

Be safe everyone.

-rsh

Real Estate Blogging: The One Big Mistake People Make

 

I can't believe I put up that post...

I know, my posts of late have been full of sturm und drang, and lots of big time industry happenings and futurism type of Nostradamus stuff. Yes, we live in interesting times… which can get tiring. Even for me. So in the way of self-diversion, I thought I’d write about a topic I haven’t touched in quite some time: blogging.

I did a really fun phone interview recently with a broker out of Jacksonville and a writer for Florida REALTOR magazine on the topic, and I hope the full article is all kinds of fun and useful. But there was one thing I told him that I thought would be fun and interesting to discuss.

What one thing could a typical real estate blogger change to dramatically improve her chance of success?

Read on, intrepid lector.

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