Notorious R.O.B.

All your castles are belonging to us now!

After a fairly lengthy silence, the team at RPR has released a deluge of new information on their new blog.  A couple of things before we delve in.

First, Reggie Nicolay and his team deserve a ton of credit for the new blog.  It’s well-designed, the content is rich and detailed, and many of the tools I would expect from a professional social media engagement site are there.  So kudos to Reggie and the gang on the marketing side.  (Minor quibble: can you not use videos that can be embedded? Or provide more sharing tools, like WordPress, Posterous, and the like?  The goal of RPR blog isn’t to drive traffic, right, but to get the word out?)

Second, from the movie of a live demo of the software, it seems evident that the development team has not had a easy and relaxing holidays.  They’ve been hard at work, and what I saw on the demo (we’ll spill many pixels on this) is slick, polished, and truly excellent.  They too deserve immense credit for what they’ve managed to accomplish in such a short period of time.

Now, as you probably know, I’m on the skeptical side of things as far as RPR is concerned, having announced its death and all.  And the demo itself, as amazing as it is, doesn’t completely change my mind on that front.  However, from the start, I have had nothing but praise for the software itself, and I’d like to make that crystal clear:  The RPR software is by far the most impressive piece of design and web development I have seen in real estate since the launch of Trulia.  I have nothing bad to say about it as a piece of software.

In this part, I’d like to simply review the RPR based on the demo that was recently posted.  Since I haven’t driven it myself, I’m not clear on what I may be missing.  So keep that in mind as you read.

Let’s dive in.

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[UPDATED 11/20/09: More facts added.]

Earlier this week, Reggie Nicolay (@ReggieRPR), the Director of Social Media for the REALTORS Property Resource, LLC, wrote:

I happen to agree 100%.  Also, a commenter on one of my earlier posts by the name of Kris Goodfellow wrote:

Rob,
I’ve got to say, that there is much in the way of speculation and little in the way of “facts” here. DOA, really? That’s pure conjecture. Marty got a standing O today from the 2000 leaders from every state and local associations. In the big broker’s session, the comments included “WOW!” and RPR was compared to Neil Armstrong walking on the moon.
I might be just an old fashioned, ex-newspaper journalist, but I’ve got to say that a year this post is going to look as silly as the “Dewey Defeats Truman” headline. Tell the story, man, don’t try to be a fortune teller.

So let’s say I agree with both Reggie and Kris.

My take is that you kill drama and hype by showing the facts, not by calling questions and opinions “drama and hype”.  So in the interest of moving the conversation along, and also to emphasize once again that I am no opponent of RPR, I have put together all of the facts as I know them with sources, along with questions about what we do not know.  This way, anyone who is interested might be able to discern for himself what is real and what is drama.

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