Without question, the big topics coming out of NAR
Midyear Legislative Meetings were about RPR-AMP, Upstream, and the future of the MLS. I’ve already written a few posts about them, and expect to write more in the future. But lost in all of that was a big rebrand and relaunch by Move of Realtor.com. For what it’s worth, I really like the new logo and the rebrand. As Ryan O’Hara says in the Inman article:
“Everything’s about real — real knowledge, real data, real insight,” said Move CEO Ryan O’Hara.
We shall see whether Move can live up to that brand promise, given that it does not control the one million plus local touchpoints of their Realtor brand, many of whom are only distantly acquainted with concepts like “real knowledge” and “real insight”.
But this post isn’t about the rebrand. It’s about the ideas that appear in Realtor.com’s Open Letter to the Industry that was distributed at the MLS sessions. Here’s a PDF of the letter, courtesy of BayEast. The three bullet points are:
- Respecting the economic interests of the industry by not commingling FSBO listings with brokerage firm listings;
- Not displaying value estimates on “for-sale” properties because the local real estate professional is the best person to determine the value of a listed property; and
- Displaying the online reputation of brokers and agents in a way that both meets consumers’ needs to find the “right” professional while also being done in a fair way for the industry.
I wonder if these goals are even achievable. Can this balance between consumer interests and the industry’s interests really be struck?