My friends over at Clareity Consulting have released a new white paper entitled, “Is Your IDX Website Mobile Friendly, or Driving Away Business“. You can download the PDF by clicking on that link. It’s a really solid report if you’re in the market for a new IDX website, or need to redo your existing one so that it is mobile friendly.
Because, as Clareity says, citing a Google study:
If your website is not mobile-friendly, it’s time to get a new website. A 2013 NAR study shows that 68% of consumers already use a mobile device rather than a desktop or laptop computer to look for a new home. Many brokers and agents spend a lot of time and money trying to drive consumers to their website, buying online ads for their listings and worrying about search engine optimization (SEO) and so forth – but are they wasting their resources? 61% of consumers on a tablet or phone who visit a website that isn’t mobile friendly leave the site immediately and may never come back. You only have one chance to make that first impression – is it a good one?
They then give you a primer on mobile websites, including adaptive design, responsive design, and of course, native apps. Then Clareity provides a helpful list of vendors.
So as far as that goes, it’s an excellent paper, and I would encourage you to go read the whole thing. But you know me. That ain’t the end of the discussion here.
The heretical question I have is not whether your IDX website is mobile friendly or not, but whether you should have an IDX website at all in this day and age.