Tag Archives: mobile apps

Grading Time! Reviewing My 2012 Predictions

The first Triple Crown Winner in 45 years… and he bat .330

Welcome to another edition of an annual tradition, in which I go back and grade myself on my predictions made at the start of this year. My track record so far:

  • 2010 Predictions: 6 of 10 (.600)
  • 2011 Predictions: 4.5 of 7 (.642)

As was the case last year, I’m hoping to be wrong more often than not, because my 2012 Predictions, written on January 2, 2012, were kind of on the doomy and gloomy side of things. Let’s take a look, shall we?

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In Which I Solve the Syndication Problem, Once And For All

 

Solved! Once And For All...?

Let’s suppose that you’re some graduate student at Beijing University and you want to write a paper on the major issues confronting the American real estate industry. So you start googling and going to blogs (like this one maybe) and open groups on Facebook and whatnot to find out what critical issues are top of mind for brokers and agents in the United States. Given that you hail from a country that doesn’t allow private ownership in land, you figure that the Americans are way ahead of you in terms of dealing with important issues that might come up as China liberalizes its real estate policies. Plus, you’ve read the news, you keep up with what’s going on.

Would the major issues be the precarious state of housing finance? Maybe American real estate professionals are all about Qualified Residential Mortgage rule. Maybe it’s dealing with the advances in Big Data. Maybe it’s trying to figure out how advances in artificial intelligence would impact things.

No, actually, our Chinese graduate student would likely find that the #1 issue on the minds of American brokers and agents is syndication. Quite literally, hundreds of thousands of brokers, agents, consultants, MLS executives, Association leaders, and vendors are talking about, debating, and getting riled up about basic questions such as, “Should I send my listings to Zillow?”

I believe it is well past high time to get over syndication. It simply is not and should not be an issue of import. There are more important things to discuss as an industry.

Therefore, in the spirit of public service, I will draw together the many strands of thinking on syndication and show that the problem has been solved. Most of this appears elsewhere on this blog or in public speeches I’ve given, but let’s see if we can’t put it all in one place for easy consumption.

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The Fly in the Syndication Ointment…

Another brief update, before my day of continuous meetings begin….

Regarding my post yesterday on the syndication brouhaha brought on by Abbott Realty Group… first, you need to read Jay Thompson’s take on the subject. He takes longer to articulate the issue than I did, and I think more clearly than I have:

If you feel syndicators are harming consumers by making it difficult to contact listing agents, they you must, MUST, also keep  your listings out of IDX distribution. The exact same issue of not reaching the listing agent that seems to bother so many in syndication also exists in IDX.

Trust me, we get calls and emails – seven days a week – from people searching on this very site who think we are the listing agent for the property they are viewing. Every. Day.

Don’t get me wrong. I **LOVE** IDX. It’s the lifeblood of my prospect generation efforts. 6,742 IDX search registrations in 2011 is a great thing. But if one of your main arguments for pulling your listings out of syndication is because potential buyers are confused and can’t reach the listing agent, then you MUST also pull out of IDX. The same problem exists in both systems. You can’t have your cake and eat it too. Pulling out of syndication but using IDX smacks of hypocrisy.

The “syndication debate” will not end with smacking down TruZiltor. It will ultimately end up being a debate about buyer agency, the purpose of the MLS, the purpose of data-sharing. I’ve been predicting we’ll be doing that by NAR Annual in November. Maybe it’ll happen sooner than that.

I think that’s a wonderful, needed debate within the industry. Bring it on, I say, and sooner the better.

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Seven Predictions for 2012, The Techno Edition

Continuing the tradition that started when the earth was young (or last year… depending on your definition of “time”), I’d like to present this year’s version of “Predictions Guaranteed to be Wrong, Or Your Money Back”! As we saw in the report card post, last year, I went 4.5 for 7 in predictions. I hope to bat lower for this year’s predictions. Of course, I can guarantee 0 for 7 by making ridiculous predictions, like “The Jets will win the SuperBowl”.

Without further ado, the predictions for 2012…

 

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Sucking the Wind out of Sails: Why Mobile Won’t Matter in 2010

Joel Burslem, whose intelligence is matched only by his ability to eat samgyupsal and drink soju with native Korean boys, opines on 1000watt blog that 2010 will be the year of mobile:

In my presentation yesterday at Virtual RE Bar Camp I made the case that 2010 will be the year the mobile finally matters in real estate marketing. But its not mobile by itself that matters…

2010 is the year the mobile web really begins to matter. In 2009, the mobile web grew 110 percent according to Quantcast. And just as advertising dollars flowed from print to the web, soon I suspect, they will flow from the desktop to the handset.

As much as it pains me to disagree with Joel, in this case, I’d like to offer two points to temper his (and others’) enthusiasm.

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