First, Reggie Nicolay and his team deserve a ton of credit for the new blog. It’s well-designed, the content is rich and detailed, and many of the tools I would expect from a professional social media engagement site are there. So kudos to Reggie and the gang on the marketing side. (Minor quibble: can you not use videos that can be embedded? Or provide more sharing tools, like WordPress, Posterous, and the like? The goal of RPR blog isn’t to drive traffic, right, but to get the word out?)
Second, from the movie of a live demo of the software, it seems evident that the development team has not had a easy and relaxing holidays. They’ve been hard at work, and what I saw on the demo (we’ll spill many pixels on this) is slick, polished, and truly excellent. They too deserve immense credit for what they’ve managed to accomplish in such a short period of time.
Now, as you probably know, I’m on the skeptical side of things as far as RPR is concerned, having announced its death and all. And the demo itself, as amazing as it is, doesn’t completely change my mind on that front. However, from the start, I have had nothing but praise for the software itself, and I’d like to make that crystal clear: The RPR software is by far the most impressive piece of design and web development I have seen in real estate since the launch of Trulia. I have nothing bad to say about it as a piece of software.
In this part, I’d like to simply review the RPR based on the demo that was recently posted. Since I haven’t driven it myself, I’m not clear on what I may be missing. So keep that in mind as you read.
Let’s dive in.