Tag Archives: inside the consumer mind

Seven Predictions for 2013: The AKUS Experience


The Greatest Band in American Music

Once again, it is time for the world famous (in my own mind at least) annual tradition of making predictions for the coming year that are Guaranteed to be Wrong, or Your Money Back! This year, I thought I would pay tribute to the greatest musical act still working today: Alison Krauss and Union Station. If you haven’t experienced AKUS, please click on the embedded videos; you will become a fan. If you are not a fan, you should be. “But I hate country music” is no excuse when it comes to the awesomeness that is the Hall of Fame lineup of Alison Krauss, Jerry Douglas, Dan Tyminski, Ron Block, and Dan Bales.

My 2012 Predictions turned out to be mostly wrong, which is great news, since many of them were dire indeed. Here’s to hoping that my 2013 predictions will perform about the same.

Let’s get into it.

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How To Improve Your Business, If You’re Not a Genius


I think most people who know me realize I’m a firearms enthusiast. Or, as might be said in some parts of the country, with the appropriate sneer, a gun nut. But I’m also a business strategist. So when Forbes runs a story like this one about Sturm Ruger & Co., I went thither as a hummingbird to an orchid:

And then I distilled a nugget of wisdom that might be helpful to my friends and colleagues in the real estate business, who are trying to figure out how the hell to improve business that’s stagnant at best and headed to the cliff at worst.

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They Deserve Better

Above is the video I shared at Xplode San Antonio today, which was part of the Texas Association of REALTORS conference. This wasn’t a video we had made available to the public, but after my experience today, and a conversation with one of the attendees, we at HearItDirect decided this message needs to get out.

If you are a real estate professional, and you’re not outraged by Raymona’s story… you need to reconsider your career. Seriously. If you’re guilty of some of the stuff Raymona describes, you need to reconsider your career.

Let’s look at this video together a bit.

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Thoughts on the Charleston HearItDirect Event

So I’ve had a few days to recover from a wonderful, crazy, hectic, monumental week. I’m referring, of course, to the HearItDirect event that Sue Adler and I hosted in Charleston, SC last week. Quite a bit has been tweeted about the event, quite a few people have written on it, called us, emailed us, and so on, so I’ll limit this to just some of my top thoughts on what I saw/heard/experienced.

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Does Branded MLS Data Matter? A Proposal for An Experiment

Yesterday, your faithful correspondent was part of an interesting session held by the Council of MLS (CMLS) here in Anaheim on branding or certifying MLS data. The basic premise with which the meeting began was something like the following:

  • The MLS has a strong brand for trustworthiness and accuracy in the consumer’s mind
  • Consumers assume that all real estate data is MLS data
  • Third party data is crap
  • Therefore, the MLS should brand and/or certify MLS data

Various speakers presented various pieces of evidence supporting the above. And if you accept the premise above, then branding the MLS data in some way is a no-brainer. The two methods proposed are (a) brand the destination as “MLS Trusted”, and (b) certify the listing data itself as “MLS Certified”.

But I have my reasons for wondering about the assumptions.

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