Tag Archives: inside the consumer mind

Seven Predictions for 2013: The AKUS Experience

Posted By Rob Hahn January 6, 2013, Filed under: Management, Marketing, Playing Economist, Politics & Regulation, Real Estate, Technology@ 12:10 PM

  The Greatest Band in American Music Once again, it is time for the world famous (in my own mind at least) annual tradition of making predictions for the coming year that are Guaranteed to be Wrong, or Your Money Back! This year, I thought I would pay tribute to the greatest musical act

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How To Improve Your Business, If You’re Not a Genius

Posted By Rob Hahn October 22, 2012, Filed under: Management, Real Estate@ 2:04 PM

  I think most people who know me realize I'm a firearms enthusiast. Or, as might be said in some parts of the country, with the appropriate sneer, a gun nut. But I'm also a business strategist. So when Forbes runs a story like this one about Sturm Ruger & Co., I went thither as a

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They Deserve Better

Posted By Rob Hahn September 11, 2012, Filed under: Management, Real Estate@ 1:57 AM

http://www.youtube.com/watch?v=N40ZzXr4THY Above is the video I shared at Xplode San Antonio today, which was part of the Texas Association of REALTORS conference. This wasn't a video we had made available to the public, but after my experience today, and a conversation with one of the attendees,

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Thoughts on the Charleston HearItDirect Event

Posted By Rob Hahn December 12, 2011, Filed under: Real Estate@ 8:06 PM

http://www.youtube.com/watch?v=lT249p05ask So I've had a few days to recover from a wonderful, crazy, hectic, monumental week. I'm referring, of course, to the HearItDirect event that Sue Adler and I hosted in Charleston, SC last week. Quite a bit has been tweeted about the event, quite a few

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Does Branded MLS Data Matter? A Proposal for An Experiment

Posted By Rob Hahn November 10, 2011, Filed under: Marketing, Real Estate, Technology@ 1:54 PM

Yesterday, your faithful correspondent was part of an interesting session held by the Council of MLS (CMLS) here in Anaheim on branding or certifying MLS data. The basic premise with which the meeting began was something like the following: The MLS has a strong brand for trustworthiness and

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