Tag Archives: IDX

Does the MLS = Listhub Now?

syndication

I’m writing this brief post here, as the Facebook group I got this from isn’t exactly the widest-read one out there. But the issue posed is both interesting and important.

Basically, the question is whether or not the most important function of the MLS in the minds of brokers is to simplify the sending of listing information to portals. This is new to me, so I thought I’d post this to ask my brokerage audience.

Some background follows after the jump.

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Zillow, The Industry, and Reading the Tea Leaves

SONY DSCThis is one of those posts I write from time to time to figure out what I think about an issue. For now, that issue is trying to discern the possible direction of the residential real estate industry in the U.S. If you’re an agent and only care about something that will have a direct, immediate impact on your day to day business, I’d skip this post and go read this and this instead.

Basically, what I’m wondering is if the bull case for Zillow — that it will someday be worth $50 billion, as its largest investor has suggested — has any basis in logic. There are a whole lot of very smart Wall Street folks who think that Caledonia and others are simply out of their minds. A lot of brokers, agents, and industry folks would agree. If I had a nickel for every time I read or was told, “Zillow is worthless without our data”, I could retire now and buy that ranch I’ve been wanting ever since moving to Texas.

So for this post, I’m going to look at what has to happen in order for Zillow to be worth $50 billion at some point in the future. This doesn’t necessarily mean that I am bullish on Zillow. (And I own zero shares of Zillow or any of its competitors, unless one of my funds owns it without my knowing about it.) I’m doing this because trying to make the bullish case for Zillow results in some really interesting thoughts/observations about the industry as a whole.

Let’s do this, then.

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On NRT’s New HomesForSale.com (Which Most Folks Are Misunderstanding)

Making Sense I know some folks think I’m a Realogy homer. Well, given that’s where I got my start in the industry, maybe I’m a little bit guilty of that whole “cut me and I bleed blue” thing. But I think I’m actually calling things as I see them; I’ve been plenty critical of Realogy when they’ve done something deserving of criticism, and I’m complimentary when they’ve done something right.

The newest Realogy initiative that’s making waves is HomesForSale.com, a “national” portal for the NRT, Realogy’s company-owned brokerage operations. I mentioned it and some screenshots yesterday, when I was really talking about some issues that the MLS probably needs to address. Since then I’ve seen all sorts of discussion about HomesForSale, about NRT, etc. etc. both publicly and privately.

Almost all of the commentary thus far has been negative. The main thrust of such criticism is something like this:

If this is the best that Realogy can do to compete against Zillow and Trulia and Realtor.com, it’s farcical. There’s nothing innovative or new here, and the site isn’t even mobile responsive, and the color scheme sucks too!

Or something along those lines.

Thing is, I think this line of criticism is almost wholly unwarranted, because it is based on a misunderstanding of the strategy behind HomesForSale. I actually think HomesForSale is a nice move, one that could fail of course like any initiative, but it’s solidly grounded in strategy.

Let’s get into it.

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Concerning MLS Enforcement of Cooperation and Compensation, An Observation

In the comments section of my post on Listhub and Zillow, an intelligent discussion and debate broke out. Given the rarity of such thing on the Interwebz, I think we should celebrate that.

Now then, the subject of the discussion was around the “value proposition” of the MLS in the 21st century and how the rise of these huge tech companies, as well as potential threats from things like the as-yet-unknown Project Upstream, could impact it. The discussion turned to what many consider to be the core value proposition of the MLS: “cooperation and compensation.” As it turns out, there’s something to think about here, so let’s get into it.

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Musings On Direct Feeds

Direct-Feed-Skills-Mix

In the aftermath of the Listhub-Zillow divorce, which was my last post, I stumbled on a comment from the famous (or infamous, depending on your perspective) Kipp Cooper and the main man at his vendor, Turan Tekin. [Disclosure: I’m friends with both men, like them both, have shared adult beverages with them, and my bias may bleed through here.]

Kipp is the CEO of ValleyMLS (or North Alabama MLS), which was the first and possibly only MLS so far to cut off Listhub and Realtor.com last year for a while. Turan is the VP of Bridge Interactive, the vendor that Kipp used to put his MLS Direct Feed into place.

The relevant comments from a Facebook thread is as follows:

Kipp-Turan

Now, what struck me as I was reading those comments — especially Turan’s — is the presence of some unexamined assumptions. I think it’d be fun and worthwhile to lay them bare and look at them.

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