Jun 8, 2009 View Comments
On the Eating and the Making of Dogfood
Where's the can opener?
David Armano (@armano) has a provocative post up asking whether a company’s social media leader should be heavily involved in social media — what he calls “eating your own dogfood”:
But if you dig a little, you’ll often times find that some (not all) of the people placed in these positions have very small “footprints” in the space. A recently created Twitter profile with a very short history, a presence on Facebook that looks like an unfurnished apartment, no blog to speak of. You get the point. And it’s got me thinking. Should the people who lead the charge within your organization be active participants in the medium? Does it really matter?
It’s an interesting topic, and I urge you to read the whole thing. David ends up staking out a position on the issue:
I’ll put a stake in the ground on where I fall on this issue. It’s not critical to be a fully engaged active participant before you accept the responsibilities of leading social initiatives, but once you begin, you’d better show an intimate grasp of the space. Because, we’re all out there—Googling, Digging, looking for signs that you know what you’re talking about. Take a page out of Marcy’s book if you are in one of these roles. Engage people in relevant, meaningful ways and add a few notches of credibility to your belt.
But as I was thinking through what David was suggesting, it seemed to me that there’s another dimension to consider as well: subject matter expertise. This is especially poignant in real estate industry.
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