Notorious R.O.B.

[UPDATE: The text of Standard of Practice 15-2 has been released. Please see below the fold.]

According to Ben Martin of the Virginia Association of REALTORS over at VARBuzz.com, NAR has released a new Code of Ethics:

Standard of Practice 15-2 was amended and a new Standard of Practice was approved to strengthen members’ obligations to refrain from making false or misleading statements about competitors, including in use of social media tools.

The new amendment includes the duty to publish a clarification about, or to remove statements made by, others on electronic media the REALTOR® controls once the REALTOR® knows the statement is false or misleading. For example, if you’re publishing a blog and someone posts a false or misleading comment about a fellow REALTOR® on it, it’s your duty to remove the post or publish a clarification when you become aware of it.

That was Ben quoting from a newsletter sent out by NAR to association executives, as the actual language of Standard of Practice 15-2 was not available.

Ben goes on to note a real concern:

As I understand it from this article on the Section 230 from the Electronic Freedom Foundation, the more Internet publishers take an active role in editing or publishing content posted by third parties, the more likely they are to open themselves up to legal liability.

Well, you should consult an actual lawyer for a real opinion if you’re concerned about this, but I have further questions from both a legal perspective and a social media perspective.

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