Notorious R.O.B.

Rawr!

On Marketing, Technology, and Real Estate

A Great Website — Can It Work Here?

I just ran across this fantastic website (h/t Instapundit).  Carlust is such a great name for it as well.

I really like Chris Hafner’s writing style as well — compact, personable, totally on-point.  Great blog writing, IMHO.

It works beautifully for cars.  I know it can’t possibly work as beautifully for houses, since cars are products: thousands of people can share their lust over a particular make/model.  At the same time, I know there is such a thing as Houselust as well.  Some of my former colleagues at Realogy were deeply in the throes of houselust — which might explain why they work at a place like Realogy. :)

Curbed does a fair job of houselust, actually, but it would be a really interesting RE.net experiment for someone to setup a Houselust.com blog and invite a bunch of people to post photos and commentary on a particularly beautiful house.  Like, say Falling Water:

For that matter, can you imagine doing a listing like a post on Carlust?  What would that look like….

-rsh

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