Jul 9, 2009 Comments
Zillow Gets 55% of CA Buyers: An Analysis
Hmmm... now, carry the two... square root of mouse...
From the lovely and talented Sara Bonert (@sbonert) over at Zillow blog, I learn that Zillow gets 55% of all California buyers:
Over half (55%) of those who reported using the Internet as a tool in the home buying process used Zillow. Realtor.com continued to be the most used site as 89% of buyers used it; with individual real estate company sites at 81%; individual real estate sites were used 66% of the time. Yahoo! Real Estate scored with 53% and Craigslist was at 49%.
I wonder (aloud) on the comments and on Twitter whether this is a good thing for Zillow, seeing as how they’re coming in fourth out of six options, behind Realtor.com (89%), individual brokerage sites (81%), and individual agent sites (66%).
The dashing and charismatic David Gibbons (@davidgibbons) responds:
@robhahn dude, you are not serious … try answer this … if you own a broker site do you get 81% of buyers? [hint: no, but Z does get 55%]
David does have a point. But I fear 140 characters can’t do justice to my point. So here goes. CAVEAT: MASSIVE UNSUPPORTED SPECULATION FOLLOWS BELOW THE FOLD.
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