Notorious R.O.B.

Holy Bloggers, Batman!

Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours.  But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now.

One of the more interesting sessions for me personally was the Branding in the Social Age session with luminaries like Jeff Turner (@respres), David Armano (@armano), Todd Carpenter (@tcar), and Ian Lurie (@portentint), moderated by a luminary herself, Nicole Nicolay (@nik_nik).  I thought the insights were interesting, and the brainpower on that panel was impressive.

There was one point, however, which I suppose yours truly raised, that could use some elaboration and explication: multiple brand layers and how they function in social media.  I was genuinely curious what branding experts, especially those from outside our industry, like David and Ian, had to say about the issue — and I don’t know that they understood the issue.  Plus, the inimitable Bill Lublin (@billlublin) had his views on the matter, but I’m uncertain that he understood the context.  So the fault is mine for failing to set the stage adequately and explain precisely what I meant, and why I think this is an issue.

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