Notorious R.O.B.

So now that Benn Rosales of AgentGenius has jumped into the fray with his latest post, which comes on the heels of Jim Marks’s critique of my Inman column (subscribers only), I figure it might be good to consolidate my responses here.  And this is not to mention the various commenters on the Inman post, conversations via Twitter, email, etc.  This topic’s got folks fired up — in a good way.

Let me point out that the critiques come in three different flavors.

1. Social media is a great marketing platform!
2. Interaction on social media, including Twitter, is no different from offline networking.
3. Twitter is a great tool for building sphere of influence!

Let us go through each in order, then summarize with what I think is a larger lesson about marketing strategy.

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