Hell, it’s a family motto.
Look, it’s really simple. Most of this blog is just for fun, to satisfy myself. But there are times when I do get into some heavy shit, do some real heavy lifting (ever read proposed government regulations? annual reports of public companies?), and produce stuff that I think would and should actually guide strategy for companies and individuals in our lovely tormented industry.
I figure, if this stuff is valuable, then somebody’s gotta show me the money. It’s the ultimate expression of value, as real estate agents know so well: you can think your house is worth whatever you want, but its real value is what someone is willing to pay for it.
So if you’re reading this, it means that the stuff you were trying to check out is reserved for those who really value me and my work. I can’t guarantee that you’ll think it’s worth it, but I can guarantee that I think it’s worth it. 
So please subscribe to get access to all of the premium content on this here site. Or, you can check out the Premium section to see if the article you were trying to read is available for pay-per-post purchase.
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Annual Subscription
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For those who haven’t yet joined the Circle of Seven, thanks so much for considering it (if you did). And if you didn’t consider it, well, neither of us is missing anything, I’m sure. But if you did, well, you get all of the Premium content no matter what for a full year. Thanks!
If you ended up here because you wanted to view a particular piece, here’s a list of all Premium content to date:
Strategic Analysis of Trulia, Zillow, Move
Price: $49.00
FYI: Because this was my first report, anyone who purchased this is getting a free Thank You in the form of free access to the Realogy Report below — and whatever those guys get for free as well.
Included in this purchase:
Followup #1 to Strategic Analysis Report: Zillow, Trulia, Move
Realogy Rides Again: Analysis of 2012 Results and the Future of Real Estate Brokerage
Price: $19.99
Included in this purchase:
Quick Note on HomeServices of America (Free for purchasers of the 2012 Realogy Report)
Commentary on Q1/2013 Realogy Results (Free for purchasers of the 2012 Realogy Report)
Commentary on Q1/2013 Realogy Results
Price: $4.95 (Free to the 2012 Realogy buyers & the Trulia, Zillow, Move buyers)
But… you’re probably going to want to get the full 2012 Realogy Report, as much of what I talk about in this one refers to lengthy analysis of brokerage models in that one.
Q1/2013 Move, Trulia, Zillow: The Narratives Take Shape
Price: $49.00
This isn’t your average quarterly analysis. So much happened in Q1, including a major acquisition announcement, that I ended up writing over 13,000 words closely analyzing all three companies.