Category : Technology

Short Friday Post: What If the Industry Yanked All Their Listings?

Posted By Rob Hahn August 21, 2015, Filed under: Marketing, Politics & Regulation, Real Estate, Technology@ 12:05 PM

https://www.youtube.com/watch?v=Z0GFRcFm-aY I recently found this post on GeekEstate, which was from a while ago, that asked a provocative question: There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no

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On Project Upstream (Part 2): The Path Forward

Posted By Rob Hahn August 18, 2015, Filed under: Real Estate, Technology@ 11:58 AM

In Part 1, we discussed why Project Upstream as currently setup is problematic, despite the goals of Upstream being absolutely worth pursuing. In this part, I go more into offering solutions. Had I been involved with Upstream earlier on, this would have been my advice, but then, nobody asked

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The Future of Real Estate, According to Zillow

Posted By Rob Hahn August 17, 2015, Filed under: Management, Real Estate, Technology@ 5:28 PM

So, you want to be a real estate agent, eh? A couple of weeks ago, I wrote a post about Zillow's acquisition of Dotloop, and offered the following under "The Long Game": Over the long haul then, those who are working with Zillow, leveraging that end-to-end data, and managing the

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On Project Upstream (Part 1): Great Concept, Problematic Execution

Posted By Rob Hahn August 10, 2015, Filed under: Politics & Regulation, Real Estate, Technology@ 1:57 PM

This is a slide I used at a T3 Summit for a "Black Swan" Presentation At the Inman Connect conference that just wrapped up, there was a "town hall" on a variety of topics featuring industry thought leaders like Marilyn Wilson of the WAV Group, Mark McLaughlin of Pacific Union, Joseph Rand of BHG

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Zillow Acquires Dotloop – I Chat With Errol and Austin, and Have Initial Thoughts

Posted By Rob Hahn July 22, 2015, Filed under: Marketing, Real Estate, Technology@ 10:40 PM

https://www.youtube.com/watch?v=SGbScr_4G0Y Earlier today, Zillow announced it was acquiring dotLoop, the popular real estate transaction management platform company. The terms of the deal were not disclosed. The press release is here: Zillow Group (NASDAQ:Z), which houses a portfolio of the

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MLS Conversions and Zillow Hate

Posted By Rob Hahn July 7, 2015, Filed under: Marketing, Real Estate, Technology@ 11:45 AM

I've been engaged on a project that is both interesting and important for a large regional MLS the last couple of months. As part of that project, I've spoken to dozens of people -- brokers, agents, Association leadership, MLS leadership, etc. -- about a variety of topics, which has been, to

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What If Real Estate Brokers Worked Like Car Dealerships?

Posted By Rob Hahn June 14, 2015, Filed under: Management, Marketing, Real Estate, Technology@ 5:18 PM

My friend Eric Stegemann, whom many of you already know as a frikkin' brilliant dude who runs Tribus, posted something on Facebook today and in our banter, got my thinking going. Here's his post: And obviously, you can see my comments too. I thought the similarities between car dealers and

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AMP and the Small MLS

Posted By Rob Hahn May 29, 2015, Filed under: Management, Real Estate, Technology@ 1:25 PM

Small, am I? Over on Facebook, Sam Debord (regular readers are familiar with Sam) asked a really, really good question: Sam DeBord Rob, give us your take on AMP benefiting small MLSs. Does better software slow consolidation, or are other issues driving it? AMP, of course, stands for RPR's

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Realtor.com Tries to Get the Balance Right

Posted By Rob Hahn May 25, 2015, Filed under: Marketing, Real Estate, Technology@ 4:47 PM

https://www.youtube.com/watch?v=-1_9WYllhiQ Without question, the big topics coming out of NAR Midyear Legislative Meetings were  about RPR-AMP, Upstream, and the future of the MLS. I've already written a few posts about them, and expect to write more in the future. But lost in all of that was a

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We Need to Separate RPR AMP from RPR Upstream, Conceptually

Posted By Rob Hahn May 21, 2015, Filed under: Real Estate, Technology@ 7:34 PM

Credit: Paul J.Smith &Rachel Errington. Wellcome ImagesCopyrighted work available under Creative Commons by-nc-nd 2.0 UK In a recent post on Realuoso, my friend Erica Ramus, wrote an Op/Ed on how Project Upstream will change everything: The Project Upstream broker initiative is an attempt to

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