Category : Marketing

Short Friday Post: What If the Industry Yanked All Their Listings?

Posted By Rob Hahn August 21, 2015, Filed under: Marketing, Politics & Regulation, Real Estate, Technology@ 12:05 PM

https://www.youtube.com/watch?v=Z0GFRcFm-aY I recently found this post on GeekEstate, which was from a while ago, that asked a provocative question: There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no

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Zillow Acquires Dotloop – I Chat With Errol and Austin, and Have Initial Thoughts

Posted By Rob Hahn July 22, 2015, Filed under: Marketing, Real Estate, Technology@ 10:40 PM

https://www.youtube.com/watch?v=SGbScr_4G0Y Earlier today, Zillow announced it was acquiring dotLoop, the popular real estate transaction management platform company. The terms of the deal were not disclosed. The press release is here: Zillow Group (NASDAQ:Z), which houses a portfolio of the

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MLS Conversions and Zillow Hate

Posted By Rob Hahn July 7, 2015, Filed under: Marketing, Real Estate, Technology@ 11:45 AM

I've been engaged on a project that is both interesting and important for a large regional MLS the last couple of months. As part of that project, I've spoken to dozens of people -- brokers, agents, Association leadership, MLS leadership, etc. -- about a variety of topics, which has been, to

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What If Real Estate Brokers Worked Like Car Dealerships?

Posted By Rob Hahn June 14, 2015, Filed under: Management, Marketing, Real Estate, Technology@ 5:18 PM

My friend Eric Stegemann, whom many of you already know as a frikkin' brilliant dude who runs Tribus, posted something on Facebook today and in our banter, got my thinking going. Here's his post: And obviously, you can see my comments too. I thought the similarities between car dealers and

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Realtor.com Tries to Get the Balance Right

Posted By Rob Hahn May 25, 2015, Filed under: Marketing, Real Estate, Technology@ 4:47 PM

https://www.youtube.com/watch?v=-1_9WYllhiQ Without question, the big topics coming out of NAR Midyear Legislative Meetings were  about RPR-AMP, Upstream, and the future of the MLS. I've already written a few posts about them, and expect to write more in the future. But lost in all of that was a

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2015 NAR Midyear Legislative Meetings: Quick Takes, Without Much Thought

Posted By Rob Hahn May 16, 2015, Filed under: Management, Marketing, Politics & Regulation, Real Estate, Technology@ 2:23 PM

I have a feeling we're going to be talking about a whole variety of things that went down at NAR Legislative Meetings & Trade Expo (aka, "Midyear") this year for months and years to come. It's been a great week, but rough on the sleep schedule, so these are not exactly deeply-thought-out

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The Truth About OfferGen & Telephonophobia

Posted By Rob Hahn April 30, 2015, Filed under: Management, Marketing, Real Estate, Technology@ 6:53 PM

For the Gen-Y readers: that round thing with holes in it is called "the dial". I know you've never seen one in the wild. I recently had the pleasure of talking to Andrew Flachner of RealScout, who penned this article on Inman recently: The answer to me, and to many real estate veterans, is

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Copyright and Solds-Over-IDX

Posted By Rob Hahn April 14, 2015, Filed under: Management, Marketing, Real Estate, Technology@ 1:11 PM

Judging by the stats, it appears that few people actually took the time to listen to my most recent podcast, featuring Brian Balduf of VHT Studios. We discussed a number of issues surrounding copyright of photographs and liability that arises from misuse, which... yeah, I understand those are

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Notorious POD: Episode 12 – Photos, Copyrights, Liability with Brian Balduf, VHT

Posted By Rob Hahn April 7, 2015, Filed under: Marketing, Podcast, Real Estate@ 1:44 PM

  It's been months since my last podcast, but that's just how things work out sometimes. But with T3 coming up, I figured I should upload this. Brian Balduf, CEO of VHT, joined me to discuss an issue that's really going a bit under the radar. His post Now Is The Time to Shield Your Real Estate

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Zillow, The Industry, and Reading the Tea Leaves

Posted By Rob Hahn March 12, 2015, Filed under: Marketing, Real Estate, Technology@ 1:33 AM

This is one of those posts I write from time to time to figure out what I think about an issue. For now, that issue is trying to discern the possible direction of the residential real estate industry in the U.S. If you're an agent and only care about something that will have a direct, immediate

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