Notorious R.O.B.

Conversations about the real estate industry, marketing, technology, and public policy

Turns Out, the iPhone IS the Perfect Phone for REALTORS

Not just a great phone, but a bug approved by the CIA!

Well, at least if you’re the manager of an office, or the broker in charge. It appears the iPhone doubles as a time-stamped tracking device:

Alasdair Allan and Pete Warden, a pair of security researchers, recently discovered that iPhones — as well as 3G-enabled iPads — running iOS 4 constantly record and store their users’ locations in unencrypted files. These files are basically very long lists of latitude-longitude coordinates and timestamps, and they can be found on the devices themselves as well as within the software backups saved on users’ computers.

Whee!

So let’s say you’re the broker or manager, and you have a team of agents who are supposedly hard at work at listing appointments, showing houses, meeting with prospects, and the like. If they own a Blackberry or an Android phone, then you’ll just have to trust that they’re in fact out doing productive things, instead of just improving their golf handicap or something. But if they own an iPhone, then you can install this handy little iPhone Tracker on your computer, ask them for the phone, plug it in, and voila! Confirmation of where they were and at what time.

Yes, this is creepy. Yes, real estate agents are independent contractors, at least in theory, and can set their own schedule. But if you suspect any one of goofing off, or not doing what she told you she was doing that afternoon, then you can check out the story very easily.

So, brokers, buy your agent an iPhone 4 today! They’ll love you for it, and you can track their movements. :D

-rsh

PS: In case you were wondering, yes, this is very much tongue-in-cheek. I know it’s hard to tell sometimes…

Millenials and Real Estate, Part 2: Leading vs. Managing

Dilbert.com

In my first blog conversation post, I wrote about Millenial family formation. That was fun stuff, and Travis Robertson, my dialogue partner, has posted his response. Go check it out; it’s worth a read, and the discussion is fun. But I thought I’d move onto some of the real meat.

Travis claims in the video (embedded in the first post) that companies — and specifically real estate brokerages — have to change the way they operate in order to recruit the Millenials. I don’t think so; I rather think Millenials have to change the way they operate and view the world in order to be recruited by employers, including brokerages (at least the ones that demand something of their agents).

I’m going to be referring to Travis’s posts and his eBook; and I do encourage you to go check them out.

In this part, let’s address the issue of managing Millenials.

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Have You Seen Me? The Role of the Broker in Contemporary Real Estate

Okay, maybe 1930 is going a bit too far back...

One of the most insightful set of comments I’ve ever read on this here blog (remember, I usually learn more from writing this blog than I ever “teach”) is to my last post about technology-loving agents. As it happens frequently around these here parts, at the same time I was being enlightened by you, the commenter, I was also looking at two other things.

The first is this Mike Ferry vs. Mike Ferrara Smackdown debate (ht: Chris Smith, @TechSavvyAgent) at Coldwell Banker’s recent convention. Watch at least the first 20 minutes or so; it’s pretty engaging, entertaining, and enlightening:

YouTube Preview Image

The second is this incredibly well-written post by Jeff Brown, who also takes me to task periodically and teaches me things here on Notorious.

Here’s my point/question: Where is the broker in all of this conversation?

In the entire 32 minute long debate between Ferry and Ferrara, has either gent used the word “broker” even once? I missed it if they did. In all of Jeff’s wonderful post, does he mention the word “broker” at all? No.

Quite a few of the commenters on the technology and agents post expressed all sorts of reasons why technology was so important. And they make some great points. I agree with many of them. But did any of them ever mention the broker? No. And some of them are brokers or managers themselves.

This conversation about technology and the REALTOR reveals that what is at stake is the notion of the real estate agent as a professional saddled with, and deserving of, fiduciary duty. One of two things has to change: the dominant business model of contemporary real estate, or the idea that real estate is a profession.

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Strategy And Conflict: In re Gahlord

Achilles Slays Hector, Peter Paul Rubens, 1630-1635

So Gahlord Dewald, seriously one of the big brains in the real estate industry, puts up a thought-provoking post on strategy. It’s worth reading in full. But I got obsessed with his definition of strategy, especially since I just wrote a post on strategy. Funny how things seem to come in bunches. Anyhow, Gahlord on Strategy:

Strategy

The art and science of maintaining and deploying resources in order to have the freedom and flexibility to continue operations.

There are a few things to unpack in this definition of strategy and since I’ve come this far I may as well unpack them.

  • Strategy is an art because it involves personal choices.
  • Strategy is a science because there are often visible and repeatable results.
  • Maintaining resources is about conservation and growing.
  • Deploying resources is about spending and taking action.
  • Freedom is your ability to execute your plans at will.
  • Flexibility is your ability to respond, react and pivot when required.
  • Winning means to continue operations.

So that’s the root theory of strategy that I follow, as much as a bullet list will allow anyway. For the purpose of our “Large Business vs Small Business and the use of Social” conversation, the most important part is what I see as “winning.” It’s merely the ability to continue to operate.

It’s a really nice formulation. I posted a response on his blog in which I reveal that my definition of winning involves not just continuing operations, but getting the other guy to cease operations. It’s a far more martial, more violent, less peaceful view of the term, I guess.

So how might the above be modified if you believe, as I do, that strategy cannot be divorced from conflict. In business, we call that conflict “competition”.

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A Thought on Strategy

Dick Lebeau, Steelers Defensive Coordinator

I spoke recently with a friend of mine about the nature of strategy. Actually, it was about football, but somehow led into strategy, and I thought it was interesting enough to share.

Most people use the word “strategy” incorrectly. They think any sort of plan means “strategy”. As in, “What’s our strategy for increasing leads from the website?” Or, “What is your strategy for getting better reporting from the accounting system?”

I think of strategy as something far more fundamental: it’s the general philosophy of how you win. It turns out, there are only two kinds of strategies: doing the unexpected, and better execution. Everything else is detail.

And y’know, I think at least in real estate industry, most people have very little idea of how they plan to win.

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Time to Reinvent REBarCamp

A familiar sight for REBC veterans

So here I am sitting in my hotel room on Monday afternoon. I came in early because I had wanted to attend REBarCamp NYC being put on by the awesome folks at Lucky Strikes Social Media Club. You will notice the word “had” in the preceding sentence, because I just decided I’m not going to go to REBarCamp. This is not a knock on Patrick Healy, Scott Forcino, or the rest of the amazing, wonderful folks at LSSMC; I was involved with planning the REBCNY last year, and I thought we all did a great job. I’m certain, positive, that the crew of 2011 will do an even better job, and it will be among the best REBarCamps ever.

No, I just decided that I’m not attending because… let us be frank: the REBarCamps have become a more-or-less standardized affair over the last three years that is much less about conversation amongst equals and much more about social media and technology training for newbie real estate agents. Since I’m not a real estate agent, and not a newbie, I find myself looking forward more to hallway conversations and #lobbycon chats than the sessions themselves.

No reason to take up a valuable spot then. But I know I’m not alone in feeling this way. Which is why I believe it may be time to reinvent the REBarCamp, and perhaps bring it back to the future.

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Of Desks & Executives

Why yes, Don, I would love your office furniture!

I have decided that before 2011 is out, I will buy actual office furniture for my home office. Hitherto, I’ve been working on a folding table from Staples — which actually worked great, as it allowed me to spread out multiple computers, peripherals, papers, and such. I never got around to buying an actual desk. Although, I will confess that I invested in a chair a couple of years ago, which might have been the best $800 I’ve ever spent.

So I start looking around for desks. And quickly ran into something interesting. Read on to follow along these random musings.

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Seven Predictions for 2011, With Music Videos!

Ted Williams: .406 batting average in 1941. Me: .600 in 2009. Sorta...

Coming off of an awesome, Hall-of-Fame type of year in which I batted .600 in predictions (or, alternatively, a year in which I only got 6 out of 10 predictions even remotely close to right, and hence am a big #FAIL), I thought I would don the Nostradamus hat once again and make foolish predictions for 2011. I know I should make 10 predictions, but… y’know, I’m sort of stuck on that number Seven.

Here are seven predictions for 2011. Many are guaranteed to be wrong, or your money back! But as a bonus, each prediction comes with a music video for your entertainment.

[Warning: don’t read this is you’re feeling happy and optimistic, and you want to stay that way. I’m personally feeling happy and optimistic, but as I put this together, I can’t help but want to reach for strong drink for the industry as a whole. I know I tend towards bearishness, and some might suggest, alarmism, so… I’d suggest you go read some other 2011 predictions posts as well. Here are a few I’ve seen myself: Lani on Agent Genius, Greg Robertson on VendorAlley, and this whole series over at Inman.com.

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Interbroker Compensation and Compliance

Respect my authoritah! Or not. Up to you.

As is somewhat normal, Brian Larson has a thought-provoking post on the future of the MLS up on MLS Tesseract. I gather it’s just one part of a series that he wrote a while back on Inman. In this particular post, Brian argues that interbroker compensation (aka, “Offer of Cooperation and Compensation”) is an anachronism and should be abandoned. He cites a number of factors — decline of sub-agency, restraining innovation in brokerage models, unfairness, and possible legal problems — to argue for getting rid of the Offer.

Brian ends the post, which was written in 2005/2006, with this:

So, other than references to some old reports from 2005 and 2006, I think all of this still makes sense, perhaps more so… What do you think?

Well, I think you’re making a ton of sense, Brian. But I do have a question about compliance, and data integrity.

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[7DS] Quick Observation: On MLS Board Members

And what say the Right Honorable Gentleman on the issue of IDX pricing?

Marilyn Wilson of the WAV Group has posted a plea for MLS boards to set aside personal agendas and work towards the good of the whole MLS, asking, “Is your heart in the right place?“:

I would suggest that every MLS board member in the country think about the importance of the role they are playing and be honest with themselves. Can you honestly separate your competitive spirit from your Association or brokerage from your role as a MLS board member?   Can you put aside rivalries and focus on your task at hand – to create a profitable, viable MLS that continues to evolve so that it can stay relevant to ALL of its customers, not just YOUR company or YOUR association?  Can you remember that the MLS is a technology service provider, designed to help its customers sell more real estate and should not be concerned with local politics?

Read the whole thing.

I have my own thoughts on the matter, but for now, I’ll limit things to a short, quick observation.

Seems to me that as a threshold matter, before asking MLS board members to think about their roles, Marilyn (and MLS board members) should ask themselves whether a “MLS Board” is in fact a Board at all.  The answer, I think, is not obvious.

Continue reading the post on 7DS Associates.