Notorious POD: Episode 12 – Photos, Copyrights, Liability with Brian Balduf, VHT

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It’s been months since my last podcast, but that’s just how things work out sometimes. But with T3 coming up, I figured I should upload this.

Brian Balduf, CEO of VHT, joined me to discuss an issue that’s really going a bit under the radar. His post Now Is The Time to Shield Your Real Estate Brokerage From Intellectual Property Liability dealt mostly with direct syndication to portals such as Zillow. But in this podcast, we discuss copyright violations and liability at the MLS level, and within IDX, given the new rules about sold data over IDX.

I suppose you have to be a real geek about real estate industry stuff, but I do think this is an important topic for brokers, MLS, and even agents. You may be on the receiving end of some letter from a “copyright enforcement company” demanding thousands of dollars for unauthorized usage of photographs.

I’d listen, then read Brian’s post, and think about a strategy for dealing with this important issue.

-rsh

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Rob Hahn

Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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