I saw the following cross my Twitter feed earlier today:
Brian Solis, of course, is the widely respected “social business” author and consultant, and I’m sure the FastCompany article is full of goodness (it actually is; do check it out.)
But since I work in real estate industry, I got to wondering about a few things.
First off, if any industry embraced social media, it was the real estate industry. I don’t think it’s a stretch to say that no other industry or profession — except maybe SEO consultants, social media gurus, and the like — got as heavily involved with blogs, Facebook, Twitter, Instagram, Pinterest, whatever-flavor-of-the-week as real estate did.
Second, for an early adopter industry, the track record of social media marketing is spotty at best. Some real estate companies and agents have done fantastically well. Others have struggled and failed, despite spending hundreds of hours and thousands of dollars.
Third, in the midst of all this, I feel as if we are in the midst of a push for “social business” in the mainstream corporate world as very large brands start to figure out how to use social networks and social engagement methods to brand themselves, create fans, and push products/services.
So let’s think out loud for a second here. Oh, who am I kidding. It won’t be a second; it likely won’t be minutes either.