I forgot an angle on this post about agent ratings and consumers that’s more in line with the light and snappy flow of this blog.
As the NAR survey, flawed as it might be, shows, consumers overwhelmingly want these skills/qualities in a REALTOR:
- Honesty and Integrity – 98%
- Knowledge of purchase process – 96%
- Responsiveness – 93%
- Knowledge of real estate market – 92%
- Communication skills – 85%
- Negotiation skills – 84%
- People skills – 79%
- Knowledge of local area – 79%
The one quality that majority of consumers don’t care about? Skills with technology, at 40%.
So here’s my question.
The REALTORS who love, love, looooove technology, and spend most of their time talking about and studying/learning Facebook, Twitter, SEO, QR Codes, augmented reality, mobile technology, iPhone apps, and the rest of it… should I be assuming that y’all have the top eight skills/qualities mastered?
When I go to a REBarcamp and see literally hundreds of young REALTORS who couldn’t possibly have more than 5-6 years of experience in the business, should I assume that they’ve learned all they can about the local market, knowledge of purchase process, and negotiation skills, such that the only thing left to learn is technology skills?
If the answer is “Yes”, then followup: Is real estate really that easy? Why does a consumer need to pay tens of thousands in transaction fees if it is?
If the answer is “No”, then followup: Why would a professional spend so much time and energy learning things that their clients have said they don’t care about?
What do you think?