Over at 7DS, I wrote up a little treatment on NAR’s finding that 1 out of 10 REALTORS has a blog. But here’s what makes me curious. Why are there so few equivalents in commercial real estate? I did a Google search on “real estate blog” and got about 187 million results. Did the same search for “commercial real estate blog” (with “commercial real estate” in quotes) and got 17 million results.
I would think that content/knowledge-based marketing would be far more effective in the commercial arena, where even sophisticated businesspeople get rapidly confuzzled and turned upside down. Porter’s Wage? Rentable square footage? Triple net leasing? WTF? If you get into commercial financing, of course, now you’re in a whole different universe.
Any theories on why there are so many residential real estate blogs, and so few commercial ones?