Monthly Archives: June 2010

All Your (Data)Bases Are Belong to Us

Posted By Rob Hahn June 28, 2010, Filed under: Management, Real Estate, Technology@ 1:00 PM

If you're responsible for real estate brokerage operations, you owe it to yourself and to your company to read this post by Glenn Kelman at Redfin.  I have said for a while now that I believe Redfin to be one of few viable models for real estate brokerage of the future, and this post helps

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10

Cookie Cutter and The Cookie: Differentiation in Real Estate

Posted By Rob Hahn June 15, 2010, Filed under: Marketing, Real Estate@ 2:22 PM

The incredibly smart, sometimes bearded, Gahlord Dewald has a post up on Inman (will go behind paywall in 24 hours) in which he counsels brokers and agents to "break free from cookie-cutter real estate" by paying more attention to categories of information and data: Think your brand is different

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5

Mortgage Interest Tax Deduction Go Bye-Bye?

Posted By Rob Hahn June 11, 2010, Filed under: Real Estate@ 4:32 PM

A while back, I wrote on Inman (subscription required) that the single greatest asset of realtors was political power, and got mixed comments about that position.  Well, the time to find out is upon us: The popular tax break for mortgage interest, once considered untouchable, is falling under

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7

Trulia’s Rent vs. Buy Index: Fun With Numbers

Posted By Rob Hahn June 10, 2010, Filed under: Real Estate@ 1:30 AM

About a week ago, the good folks at Trulia released their "Rent vs. Buy Index" of the largest 50 U.S. cities by population.  The full list of the 50 cities is available here as a PDF.  Given the current economic trends, and the rising interest by consumers for rentals, this is a great time for

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3

Power Agent Teams, Revisited

Posted By Rob Hahn June 8, 2010, Filed under: Management, Marketing, Real Estate@ 1:56 PM

In 2007, Ralph Roberts, then the "official spokesman" of Guthy-Renker Home, published a brief essay on RISMedia called "How to Soar High with Power Agent Teams".  In it, he recommended an approach to teaming that is much more based on division of labor and functions: I was recently flying home

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4

Speed and Ease of Communications: Critique & Suggestions

Posted By Rob Hahn June 5, 2010, Filed under: Marketing, Real Estate, Technology@ 10:17 PM

In the comments to this post, I'm getting some rather interesting thoughts from a variety of real estate agents and brokers.  The question I asked was, "Why should I, as a consumer, care if you're tech-savvy or not?"  The most popular answer was along the lines of, "Because tech-savvy agents

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11

What Does It Matter To Me If You’re Tech-Savvy?

Posted By Rob Hahn June 1, 2010, Filed under: Marketing, Real Estate, Technology@ 3:32 PM

As a longtime watcher of real estate and technology, but still just a consumer in every respect, I have a question for the technology-savvy realtors. What does it matter to me, as a consumer, if you're a tech-savvy agent? It's a real question, actually, because at this point, I'm not sure what

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