Comments on: Does Size Matter? (Part 1) http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Does Size Matter? (Part 3) | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2572 Does Size Matter? (Part 3) | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate Thu, 06 May 2010 18:34:28 +0000 http://www.notorious-rob.com/?p=1758#comment-2572 [...] Part 1, I explored how large law firms and big brokerages are similar, based on the forthcoming paper by [...] [...] Part 1, I explored how large law firms and big brokerages are similar, based on the forthcoming paper by [...]

]]> By: csread http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2768 csread Tue, 04 May 2010 05:52:53 +0000 http://www.notorious-rob.com/?p=1758#comment-2768 This is an awesome article! I agree with the points you make here. One thing I think you could explore a bit more is the effect of "big brands" on the quality of agents. In other words, if well known big brokerages are attracting more of the top talent, does that fact - in combination with the brand recognition itself - come into play in garnering more of the market share? Where do the most skilled and productive agents choose to hang their license? Large brokerages have relied, from my observation, on high body counts of new and low producing agents and retaining an aging agent population that have long term relationships that produce repeat business and referrals.<br><br>I do agree that all of this is changing - quickly. There is less and less advantage to being large, and the staggering operational overhead means turning to sources outside the transaction itself for company dollar. If there is an advantage at all to large brokerage, it's their spin-off of affiliated services in mortgage, title, insurance, etc. for the profit margins. Small brokerages and independents are literally living off the dollar generated on the transaction itself. Big brokerage has developed additional streams of revenue. Just thought I would toss that out for consideration. This is an awesome article! I agree with the points you make here. One thing I think you could explore a bit more is the effect of “big brands” on the quality of agents. In other words, if well known big brokerages are attracting more of the top talent, does that fact – in combination with the brand recognition itself – come into play in garnering more of the market share? Where do the most skilled and productive agents choose to hang their license? Large brokerages have relied, from my observation, on high body counts of new and low producing agents and retaining an aging agent population that have long term relationships that produce repeat business and referrals.

I do agree that all of this is changing – quickly. There is less and less advantage to being large, and the staggering operational overhead means turning to sources outside the transaction itself for company dollar. If there is an advantage at all to large brokerage, it's their spin-off of affiliated services in mortgage, title, insurance, etc. for the profit margins. Small brokerages and independents are literally living off the dollar generated on the transaction itself. Big brokerage has developed additional streams of revenue. Just thought I would toss that out for consideration.

]]> By: csread http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2559 csread Tue, 04 May 2010 01:52:53 +0000 http://www.notorious-rob.com/?p=1758#comment-2559 This is an awesome article! I agree with the points you make here. One thing I think you could explore a bit more is the effect of "big brands" on the quality of agents. In other words, if well known big brokerages are attracting more of the top talent, does that fact - in combination with the brand recognition itself - come into play in garnering more of the market share? Where do the most skilled and productive agents choose to hang their license? Large brokerages have relied, from my observation, on high body counts of new and low producing agents and retaining an aging agent population that have long term relationships that produce repeat business and referrals.<br><br>I do agree that all of this is changing - quickly. There is less and less advantage to being large, and the staggering operational overhead means turning to sources outside the transaction itself for company dollar. If there is an advantage at all to large brokerage, it's their spin-off of affiliated services in mortgage, title, insurance, etc. for the profit margins. Small brokerages and independents are literally living off the dollar generated on the transaction itself. Big brokerage has developed additional streams of revenue. Just thought I would toss that out for consideration. This is an awesome article! I agree with the points you make here. One thing I think you could explore a bit more is the effect of “big brands” on the quality of agents. In other words, if well known big brokerages are attracting more of the top talent, does that fact – in combination with the brand recognition itself – come into play in garnering more of the market share? Where do the most skilled and productive agents choose to hang their license? Large brokerages have relied, from my observation, on high body counts of new and low producing agents and retaining an aging agent population that have long term relationships that produce repeat business and referrals.

I do agree that all of this is changing – quickly. There is less and less advantage to being large, and the staggering operational overhead means turning to sources outside the transaction itself for company dollar. If there is an advantage at all to large brokerage, it's their spin-off of affiliated services in mortgage, title, insurance, etc. for the profit margins. Small brokerages and independents are literally living off the dollar generated on the transaction itself. Big brokerage has developed additional streams of revenue. Just thought I would toss that out for consideration.

]]> By: The Ten Best in RE.net This Week: May 1, 2010 Edition http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2553 The Ten Best in RE.net This Week: May 1, 2010 Edition Sat, 01 May 2010 19:16:26 +0000 http://www.notorious-rob.com/?p=1758#comment-2553 [...] series from Notorious Rob Hahn that examines whether the size of a real estate company matters. Part 1 and Part [...] [...] series from Notorious Rob Hahn that examines whether the size of a real estate company matters. Part 1 and Part [...]

]]> By: jeff corbett http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2549 jeff corbett Fri, 30 Apr 2010 19:39:45 +0000 http://www.notorious-rob.com/?p=1758#comment-2549 Thats Pos and Aaron Schobel, the latter of which is still no slouch. Point taken, like castor oil...*sigh*<br><br>You can keep Ghost-on and who ever Matt Kroul is, we're trying to upgrade to respectability my man... Thats Pos and Aaron Schobel, the latter of which is still no slouch. Point taken, like castor oil…*sigh*

You can keep Ghost-on and who ever Matt Kroul is, we're trying to upgrade to respectability my man…

]]> By: robhahn http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2548 robhahn Fri, 30 Apr 2010 19:28:24 +0000 http://www.notorious-rob.com/?p=1758#comment-2548 Dude, that's Posluzny and Stroud that MJD is running past... the Bills defense might be meh, but those two guys are rock-solid.<br><br>:)<br><br>I'll trade you Vernon Gholston and Matt Kroul for Pos and Stroud every day of the week, and twice on weekends....<br><br>-rsh Dude, that's Posluzny and Stroud that MJD is running past… the Bills defense might be meh, but those two guys are rock-solid.

:)

I'll trade you Vernon Gholston and Matt Kroul for Pos and Stroud every day of the week, and twice on weekends….

-rsh

]]> By: jeff corbett http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2547 jeff corbett Fri, 30 Apr 2010 18:10:25 +0000 http://www.notorious-rob.com/?p=1758#comment-2547 Couple quick thoughts...<br><br>1. I agree with the general premise of your post...with the industrial age now firmly in the past and the information age tearing at conventional real estate practices across the board, especially at 'Big Real Estate'...disintermediation and the term (from the book of the same name) Blown To Bits rings loud and clear. <br><br>2. Really, my only contention with what you have written here, Rob, is your choice of photos, which I don't think plays to the points of your post. You have one Maurice Jones Drew, a small running back by NFL standards, indeed. But he's running against the Buffalo Bills not so vaunted defense. So surely you could have found a picture of MJD running against say the Ravens or even your dear Jersey/2, err, I mean Jets defense to better illustrate your point.<br><br>**Disclaimer: I'm a Buffalo Bills fan. And I have this feeling Rob was sitting back laughing when he chose this photo. Thanks Rob. Couple quick thoughts…

1. I agree with the general premise of your post…with the industrial age now firmly in the past and the information age tearing at conventional real estate practices across the board, especially at 'Big Real Estate'…disintermediation and the term (from the book of the same name) Blown To Bits rings loud and clear.

2. Really, my only contention with what you have written here, Rob, is your choice of photos, which I don't think plays to the points of your post. You have one Maurice Jones Drew, a small running back by NFL standards, indeed. But he's running against the Buffalo Bills not so vaunted defense. So surely you could have found a picture of MJD running against say the Ravens or even your dear Jersey/2, err, I mean Jets defense to better illustrate your point.

**Disclaimer: I'm a Buffalo Bills fan. And I have this feeling Rob was sitting back laughing when he chose this photo. Thanks Rob.

]]> By: robhahn http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2541 robhahn Fri, 30 Apr 2010 05:47:48 +0000 http://www.notorious-rob.com/?p=1758#comment-2541 True, what you say about franchisees. I was thinking more of the actual Big Brokerages like a Long & Foster or Weichert, and less of the franchise brands like Coldwell Banker and Century 21.<br><br>As for realtors who have no interest or idea on how to use it... well, they'd be in the same boat no matter what size the brokerage firm is. :)<br><br>-rsh True, what you say about franchisees. I was thinking more of the actual Big Brokerages like a Long & Foster or Weichert, and less of the franchise brands like Coldwell Banker and Century 21.

As for realtors who have no interest or idea on how to use it… well, they'd be in the same boat no matter what size the brokerage firm is. :)

-rsh

]]> By: robhahn http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2539 robhahn Fri, 30 Apr 2010 05:03:27 +0000 http://www.notorious-rob.com/?p=1758#comment-2539 Hey Matt -- thanks for the comment. You know, I could have sworn I wrote something like, "such sentiments are unfair and not grounded in provable facts" referring to the general statement. I think I must have deleted that in editing that part down a bit....<br><br>You're right; as yet, no one really knows whether brands do or don't matter. More importantly, it is unclear if we're even talking about the same thing when we say that a brand "matters". This is something I'd like to get into more in the next two parts.<br><br>Give Rick my best regards. :)<br><br>-rsh Hey Matt — thanks for the comment. You know, I could have sworn I wrote something like, “such sentiments are unfair and not grounded in provable facts” referring to the general statement. I think I must have deleted that in editing that part down a bit….

You're right; as yet, no one really knows whether brands do or don't matter. More importantly, it is unclear if we're even talking about the same thing when we say that a brand “matters”. This is something I'd like to get into more in the next two parts.

Give Rick my best regards. :)

-rsh

]]> By: Does Size Matter? (Part 2) | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate http://www.notorious-rob.com/2010/04/28/does-size-matter-part-1/#comment-2540 Does Size Matter? (Part 2) | Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate Fri, 30 Apr 2010 04:45:55 +0000 http://www.notorious-rob.com/?p=1758#comment-2540 [...] Part 1 of this series, I examined a scholarly paper by one Glenn Reynolds(aka, Instapundit, who is a law professor, the [...] [...] Part 1 of this series, I examined a scholarly paper by one Glenn Reynolds(aka, Instapundit, who is a law professor, the [...]

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