Comments on: Real Estate Video Is Dead, Encore

By: Brian Tercero

Brian Tercero — Tue, 20 Apr 2010 07:53:26 +0000

Awesome examples Rob, thank you. I shared your post with a few of our Realtors that are exploring video marketing.

By: Brian Tercero

Brian Tercero — Tue, 20 Apr 2010 03:53:26 +0000

Awesome examples Rob, thank you. I shared your post with a few of our Realtors that are exploring video marketing.

By: Kristin LaVanway

Kristin LaVanway — Mon, 19 Apr 2010 16:51:59 +0000

I do a lot with video in my real estate business. I agree 100% that it's all about the story. There are some very well made, excruciatingly boring videos out there, but look at the gems shot on a Flip cam that keep people coming back. The video should be sending out a focused message, in a way that allows people to connect. It takes practice – and I still consider myself in training – but in the end it is worth it.

Excellent article!

By: Lou Pontani

Lou Pontani — Mon, 19 Apr 2010 14:15:53 +0000

Rob,

The first agent video is fantastic. . . there is one thing that caught my attention. The video shows the bottom of the agents shoe, not a big deal in the US, but for our friends on the Arabian Peninsula sole flashing is a huge insult.

In this ever-shrinking world of cross-cultural boundries, it's a good idea to know that various societies have different means of insults. As we get away from text and move to video, body language will become more important.

By: Bob Hendren

Bob Hendren — Sat, 17 Apr 2010 12:11:40 +0000

Bravo. I had read Joel's post just before this one. I have to agree that it's not the tools, it's the story.

By: Charles Richey

Charles Richey — Sat, 17 Apr 2010 04:49:49 +0000

With high definition streaming video available, the days of jerky jpeg stitched together stills showing you a circular view of a room are coming to an end.

By: Joel

Joel — Fri, 16 Apr 2010 19:35:20 +0000

I'm a geek so I like to focus on the technology. But as a marketer, I also agree with you Rob that the story is most definitely important.

My point really in the post was that what gets me excited is that this technology now is so cheap and so easily accessible, that it is making it easier and more affordable for ALL of us to tell our stories these days in a way that truly does them justice.

By: VictorLund

VictorLund — Fri, 16 Apr 2010 18:05:27 +0000

Hey Rob,

In case your readers are looking for companies who offer a variety of services to agents and brokers who are interested in integrating video into their property marketing - there are more than 25 listed on RETechnology.com

http://www.retechnology.com/agent/service-list/...

I think that the next move for Virtual Tours is to move more in the direction of Video - or video created from still images. There are some purists like vScreen, Turn Here and others that are strictly video - but a bunch that are hybrids of still photo animation saved as a video file and syndicated to popular video sites like YouTube.

There is no doubt that the future of this category will be robust, especially as the price point moves from $1500 down to the $100 price point. I think that there will be a collision between improvements in technology for video capture that make it possible for agents to shoot compelling video; better usability for editing video; and video distribution services.