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Customer Wooing Illustrated (And Social Media?)

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One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:

This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).

The editors of @Issue note:

His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

So what would “7. Social Networking” look like?  Would it be any different from the six already here?  In some ways, it would be closest to #3 – Public Relations and #6 – Branding.  But there are elements that are missing; I’m trying to think of what those elements are.

Any thoughts out there in Notorious-Land? 🙂

-rsh

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Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

22 COMMENTS

  1. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  2. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  3. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  4. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  5. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  6. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  7. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

  8. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

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