Oct 29, 2009
Customer Wooing Illustrated (And Social Media?)
One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:
This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).
The editors of @Issue note:
His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.
So what would “7. Social Networking” look like? Would it be any different from the six already here? In some ways, it would be closest to #3 – Public Relations and #6 – Branding. But there are elements that are missing; I’m trying to think of what those elements are.
Any thoughts out there in Notorious-Land? 
-rsh
lol… GREAT graphic. Thanks for the share!
It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”
Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.
Wouldn’t it be the guy saying “My friends say I’m a good lover”
Or the lady in three saying “My friends all say he’s a great lover.”
So here’s my answer to your question about Social Media Mr. Hahn… Hope you enjoy it as I created it with you in mind. Enjoy.
http://theyoufactor.com/wp-content/uploads/2009/10/SM-Marketing.jpg
Rob, Wow I was able to read and digest your post in no time flat!
Rob,
Here’s the answer you’ve been waiting for:
On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”
I love these comments, and Matt — you went above and beyond man.
I was thinking something like:
“Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”
-rsh
LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding?