Comments on: Community Generated Marketing? http://www.notorious-rob.com/2009/07/14/community-generated-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Susan http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-1561 Susan Wed, 15 Jul 2009 20:43:00 +0000 http://www.notorious-rob.com/?p=1304#comment-1561 This article thrills me with possibilities for the future. People! The voices and images of the people providing the content. Yes, real estate can move in this direction but the adjustment in thinking will have to be pretty huge. It requires transparency - how many sellers and brokers out there are really willing to be that transparent in their business dealings? This article thrills me with possibilities for the future. People! The voices and images of the people providing the content. Yes, real estate can move in this direction but the adjustment in thinking will have to be pretty huge. It requires transparency – how many sellers and brokers out there are really willing to be that transparent in their business dealings?

]]> By: Susan http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-4575 Susan Wed, 15 Jul 2009 20:43:00 +0000 http://www.notorious-rob.com/?p=1304#comment-4575 This article thrills me with possibilities for the future. People! The voices and images of the people providing the content. Yes, real estate can move in this direction but the adjustment in thinking will have to be pretty huge. It requires transparency - how many sellers and brokers out there are really willing to be that transparent in their business dealings? This article thrills me with possibilities for the future. People! The voices and images of the people providing the content. Yes, real estate can move in this direction but the adjustment in thinking will have to be pretty huge. It requires transparency – how many sellers and brokers out there are really willing to be that transparent in their business dealings?

]]> By: Jay http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-1560 Jay Wed, 15 Jul 2009 16:40:03 +0000 http://www.notorious-rob.com/?p=1304#comment-1560 Glad to see this thinking toward real estate. We launched a UGC campaign earlier this year for a real estate development here in Steamboat: www.WeLoveSteamboat.com Those who love Steamboat, CO can submit photos, Videos & stories about why they love this place. Really interesting to see the activity. 2 Weeks ago we had a local art opening featuring all amateur photography from the site as well as some fantastic stories. Huge success! For example, top photos are here:http://bit.ly/hYtIP Glad to see this thinking toward real estate. We launched a UGC campaign earlier this year for a real estate development here in Steamboat: http://www.WeLoveSteamboat.com
Those who love Steamboat, CO can submit photos, Videos & stories about why they love this place.

Really interesting to see the activity. 2 Weeks ago we had a local art opening featuring all amateur photography from the site as well as some fantastic stories. Huge success!
For example, top photos are here:http://bit.ly/hYtIP

]]> By: Jay http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-4574 Jay Wed, 15 Jul 2009 16:40:00 +0000 http://www.notorious-rob.com/?p=1304#comment-4574 Glad to see this thinking toward real estate. We launched a UGC campaign earlier this year for a real estate development here in Steamboat: www.WeLoveSteamboat.com Those who love Steamboat, CO can submit photos, Videos & stories about why they love this place. Really interesting to see the activity. 2 Weeks ago we had a local art opening featuring all amateur photography from the site as well as some fantastic stories. Huge success! For example, top photos are here:http://bit.ly/hYtIP Glad to see this thinking toward real estate. We launched a UGC campaign earlier this year for a real estate development here in Steamboat: http://www.WeLoveSteamboat.com
Those who love Steamboat, CO can submit photos, Videos & stories about why they love this place.

Really interesting to see the activity. 2 Weeks ago we had a local art opening featuring all amateur photography from the site as well as some fantastic stories. Huge success!
For example, top photos are here:http://bit.ly/hYtIP

]]> By: Arthur Harris http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-1559 Arthur Harris Wed, 15 Jul 2009 15:23:25 +0000 http://www.notorious-rob.com/?p=1304#comment-1559 Very good post. It will be interesting to see which realtors take the ball and run.Community marketing by getting neighbors involved through media will definitely have a stronger impact with potential buyers. Very good post. It will be interesting to see which realtors take the ball and run.Community marketing by getting neighbors involved through media will definitely have a stronger impact with potential buyers.

]]> By: Arthur Harris http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-4573 Arthur Harris Wed, 15 Jul 2009 15:23:00 +0000 http://www.notorious-rob.com/?p=1304#comment-4573 Very good post. It will be interesting to see which realtors take the ball and run.Community marketing by getting neighbors involved through media will definitely have a stronger impact with potential buyers. Very good post. It will be interesting to see which realtors take the ball and run.Community marketing by getting neighbors involved through media will definitely have a stronger impact with potential buyers.

]]> By: Tshombe http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-1557 Tshombe Wed, 15 Jul 2009 04:28:26 +0000 http://www.notorious-rob.com/?p=1304#comment-1557 Excellent article, Rob, with brilliant ideas. I can't wait to see real estate agents (and indy sales professionals of any stripe) run with your ideas and/or use them as a springboard for even better "community generated marketing" campaigns. Excellent article, Rob, with brilliant ideas. I can’t wait to see real estate agents (and indy sales professionals of any stripe) run with your ideas and/or use them as a springboard for even better “community generated marketing” campaigns.

]]> By: Tshombe http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-4572 Tshombe Wed, 15 Jul 2009 04:28:00 +0000 http://www.notorious-rob.com/?p=1304#comment-4572 Excellent article, Rob, with brilliant ideas. I can't wait to see real estate agents (and indy sales professionals of any stripe) run with your ideas and/or use them as a springboard for even better "community generated marketing" campaigns. Excellent article, Rob, with brilliant ideas. I can’t wait to see real estate agents (and indy sales professionals of any stripe) run with your ideas and/or use them as a springboard for even better “community generated marketing” campaigns.

]]> By: Kathleen Buckley http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-1556 Kathleen Buckley Wed, 15 Jul 2009 04:24:43 +0000 http://www.notorious-rob.com/?p=1304#comment-1556 Not sure about handing out flip cameras to folks at open houses, but interviewing neighbors on camera, definitely. I believe neighbors make better subjects because sellers tend to oversell. My firm's ultimate goal is to have a vid (full-motion video with commentary or slideshow with neighbor interview voice-over) of every neighborhood in my town. As you point out the possibilities are endless and neighborhood info is really what's lacking in real estate right now. Not sure about handing out flip cameras to folks at open houses, but interviewing neighbors on camera, definitely. I believe neighbors make better subjects because sellers tend to oversell. My firm’s ultimate goal is to have a vid (full-motion video with commentary or slideshow with neighbor interview voice-over) of every neighborhood in my town.

As you point out the possibilities are endless and neighborhood info is really what’s lacking in real estate right now.

]]> By: Kathleen Buckley http://www.notorious-rob.com/2009/07/14/community-generated-marketing/#comment-4571 Kathleen Buckley Wed, 15 Jul 2009 04:24:00 +0000 http://www.notorious-rob.com/?p=1304#comment-4571 Not sure about handing out flip cameras to folks at open houses, but interviewing neighbors on camera, definitely. I believe neighbors make better subjects because sellers tend to oversell. My firm's ultimate goal is to have a vid (full-motion video with commentary or slideshow with neighbor interview voice-over) of every neighborhood in my town. As you point out the possibilities are endless and neighborhood info is really what's lacking in real estate right now. Not sure about handing out flip cameras to folks at open houses, but interviewing neighbors on camera, definitely. I believe neighbors make better subjects because sellers tend to oversell. My firm’s ultimate goal is to have a vid (full-motion video with commentary or slideshow with neighbor interview voice-over) of every neighborhood in my town.

As you point out the possibilities are endless and neighborhood info is really what’s lacking in real estate right now.

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