Home Real Estate The Future of the Website?

The Future of the Website?

129
16
SHARE

This, I don’t think, requires much commentary (h/t: mattsingley via Twitter):

What an incredible website.  This may be the future.

-rsh

SHARE
Previous articleDesign vs. Technology: A Provocative View
Next articleDear Brokers: Please Spend Money on Design
Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

16 COMMENTS

  1. No doubt, the best work hasn’t been coming from Madison Avenue for years and years. “Just Do It” (Nike) came out of a boutique in Oregon. Those Burger King commercials came out of Miami. Nice to see Charlotte in the house.

    • Mark: Wieden Kennedy has never been a boutique. They launched big and consistently have cranked out great creative for 25 years because the principals have always been involved. I can tell you from personal experience, its a brutal environment. To your point, when creative is weak, its all to often because the client comes in unfocused or even worse, too controlling. Consistently good agencies are everywhere but good clients are rare. And it takes good clients to make great advertising.

  2. No doubt, the best work hasn’t been coming from Madison Avenue for years and years. “Just Do It” (Nike) came out of a boutique in Oregon. Those Burger King commercials came out of Miami. Nice to see Charlotte in the house.

    • Mark: Wieden Kennedy has never been a boutique. They launched big and consistently have cranked out great creative for 25 years because the principals have always been involved. I can tell you from personal experience, its a brutal environment. To your point, when creative is weak, its all to often because the client comes in unfocused or even worse, too controlling. Consistently good agencies are everywhere but good clients are rare. And it takes good clients to make great advertising.

  3. What’s amazing about this website is how little “technology” it took, and how much intelligence. It’s like great architecture. It ain’t the technology; it’s the human intelligence that matters.

    -rsh

  4. What’s amazing about this website is how little “technology” it took, and how much intelligence. It’s like great architecture. It ain’t the technology; it’s the human intelligence that matters.

    -rsh

  5. Their site and pitch is awesome! After watching that video, if I were a CEO or President of a large company, I’d be sold on at least throwing their name into the hat if not definitely using them for any major ad campaigns.

  6. Their site and pitch is awesome! After watching that video, if I were a CEO or President of a large company, I’d be sold on at least throwing their name into the hat if not definitely using them for any major ad campaigns.

  7. WOW this is one of The Key point of my icsf talk. Great design traveled through a network of individuals I don’t know to someone sort of know (you) and It will be posted on my blog(PR4) with links to them as an ad agency.

    Their design (carrying their message) penetrated the noise and is generating backlinks.

    Can I use this as an example in SF?

    thks

  8. WOW this is one of The Key point of my icsf talk. Great design traveled through a network of individuals I don’t know to someone sort of know (you) and It will be posted on my blog(PR4) with links to them as an ad agency.

    Their design (carrying their message) penetrated the noise and is generating backlinks.

    Can I use this as an example in SF?

    thks

Comments are closed.