Comments on: On the Eating and the Making of Dogfood http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Real Estate Site Guide http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-1406 Real Estate Site Guide Thu, 11 Jun 2009 14:59:35 +0000 http://www.notorious-rob.com/?p=1251#comment-1406 I think that real estate is having a difficult time addressing social media, because of it's fundamental makeup. Each Realtor is, in a way, their own independent business owner. Their own individual actions market themselves and so each Realtor has to make their own decision on how much they're going to interact socially online. On the other hand, they also have large powerful brokerages...but compare models here.. does each At&t salesman or woman market themselves socially online? Do individual car salesmen start their own facebook page? I don't think so... I see great potential for the real estate sphere, but I think it's a katamari effect, of small things(agents) all getting the ball rolling. I think that real estate is having a difficult time addressing social media, because of it’s fundamental makeup. Each Realtor is, in a way, their own independent business owner. Their own individual actions market themselves and so each Realtor has to make their own decision on how much they’re going to interact socially online. On the other hand, they also have large powerful brokerages…but compare models here.. does each At&t salesman or woman market themselves socially online? Do individual car salesmen start their own facebook page? I don’t think so…

I see great potential for the real estate sphere, but I think it’s a katamari effect, of small things(agents) all getting the ball rolling.

]]> By: Real Estate Site Guide http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-4478 Real Estate Site Guide Thu, 11 Jun 2009 14:59:00 +0000 http://www.notorious-rob.com/?p=1251#comment-4478 I think that real estate is having a difficult time addressing social media, because of it's fundamental makeup. Each Realtor is, in a way, their own independent business owner. Their own individual actions market themselves and so each Realtor has to make their own decision on how much they're going to interact socially online. On the other hand, they also have large powerful brokerages...but compare models here.. does each At&t salesman or woman market themselves socially online? Do individual car salesmen start their own facebook page? I don't think so... I see great potential for the real estate sphere, but I think it's a katamari effect, of small things(agents) all getting the ball rolling. I think that real estate is having a difficult time addressing social media, because of it’s fundamental makeup. Each Realtor is, in a way, their own independent business owner. Their own individual actions market themselves and so each Realtor has to make their own decision on how much they’re going to interact socially online. On the other hand, they also have large powerful brokerages…but compare models here.. does each At&t salesman or woman market themselves socially online? Do individual car salesmen start their own facebook page? I don’t think so…

I see great potential for the real estate sphere, but I think it’s a katamari effect, of small things(agents) all getting the ball rolling.

]]> By: Rob Hahn http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-1405 Rob Hahn Thu, 11 Jun 2009 04:15:36 +0000 http://www.notorious-rob.com/?p=1251#comment-1405 Well, my personal belief is that it is a mistake for an organization to even have a "Social Media Director" type of a role. That person should be the Chief Marketing Officer, if not the Chief Executive Officer. The reason is that I think "social media" is but an application of Cluetrain rules, and those rules fundamentally change the organization, its internal relationships/culture, and its external relationships/culture. That's a pretty profound thing in my book. But on the main issue -- of credibility -- I just don't know. Especially for salespeople, which is what most real estate agents are. I know many of them were muy impressed by Gary Vaynerchuk at Inman NYC. If Gary had done all that wonderful social media stuff, was the same compelling speaker he is, but didn't grow his wine business one freakin' bit, would he still have the credibility to a roomful of salespeople? And even if David Armano were to get up at a BarCamp... would his words carry more weight than a super-producer like Russell Shaw? I just don't know the answer. :) -rsh Well, my personal belief is that it is a mistake for an organization to even have a “Social Media Director” type of a role. That person should be the Chief Marketing Officer, if not the Chief Executive Officer. The reason is that I think “social media” is but an application of Cluetrain rules, and those rules fundamentally change the organization, its internal relationships/culture, and its external relationships/culture. That’s a pretty profound thing in my book.

But on the main issue — of credibility — I just don’t know. Especially for salespeople, which is what most real estate agents are. I know many of them were muy impressed by Gary Vaynerchuk at Inman NYC. If Gary had done all that wonderful social media stuff, was the same compelling speaker he is, but didn’t grow his wine business one freakin’ bit, would he still have the credibility to a roomful of salespeople?

And even if David Armano were to get up at a BarCamp… would his words carry more weight than a super-producer like Russell Shaw?

I just don’t know the answer. :)

-rsh

]]> By: Rob Hahn http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-4477 Rob Hahn Thu, 11 Jun 2009 04:15:00 +0000 http://www.notorious-rob.com/?p=1251#comment-4477 Well, my personal belief is that it is a mistake for an organization to even have a "Social Media Director" type of a role. That person should be the Chief Marketing Officer, if not the Chief Executive Officer. The reason is that I think "social media" is but an application of Cluetrain rules, and those rules fundamentally change the organization, its internal relationships/culture, and its external relationships/culture. That's a pretty profound thing in my book. But on the main issue -- of credibility -- I just don't know. Especially for salespeople, which is what most real estate agents are. I know many of them were muy impressed by Gary Vaynerchuk at Inman NYC. If Gary had done all that wonderful social media stuff, was the same compelling speaker he is, but didn't grow his wine business one freakin' bit, would he still have the credibility to a roomful of salespeople? And even if David Armano were to get up at a BarCamp... would his words carry more weight than a super-producer like Russell Shaw? I just don't know the answer. :) -rsh Well, my personal belief is that it is a mistake for an organization to even have a “Social Media Director” type of a role. That person should be the Chief Marketing Officer, if not the Chief Executive Officer. The reason is that I think “social media” is but an application of Cluetrain rules, and those rules fundamentally change the organization, its internal relationships/culture, and its external relationships/culture. That’s a pretty profound thing in my book.

But on the main issue — of credibility — I just don’t know. Especially for salespeople, which is what most real estate agents are. I know many of them were muy impressed by Gary Vaynerchuk at Inman NYC. If Gary had done all that wonderful social media stuff, was the same compelling speaker he is, but didn’t grow his wine business one freakin’ bit, would he still have the credibility to a roomful of salespeople?

And even if David Armano were to get up at a BarCamp… would his words carry more weight than a super-producer like Russell Shaw?

I just don’t know the answer. :)

-rsh

]]> By: Brandie Young http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-1401 Brandie Young Wed, 10 Jun 2009 16:21:56 +0000 http://www.notorious-rob.com/?p=1251#comment-1401 Hey Rob Haha Couple thoughts: When you were talking about Marcy, and flip/flopped her scenario – being a Twitter start with little/no card marketing experience – it brings up the whole PR/Marketing argument of where SM lives within an organization. Personally, I believe marketing, as that’s typically where the relationships are owned/nurtured as well as brand management. You ask “how credible is she then?” … do you mean internally or externally? If the answer is internally, I would imagine if she joined Amex with no marketing savvy or card experience, my response would be “not much”. I can’t imagine a marketing exec. handing over the voice of the brand to a novice, nor would I think she would be empowered to speak on behalf of the company. Who has more credibility? Doesn’t that depend on the soapbox? If you’re talking to agents about the nitty gritty of an agents job …. No, you, me, we aren’t nearly knowledgeable enough to do that. That said, if it’s re: your areas of expertise I wouldn’t think your credibility would come into question. However, I do love your question about credibility re David and Russell. In your example credibility may come from familiarity … Do realtors/agents follow @armano? Hey Rob Haha

Couple thoughts: When you were talking about Marcy, and flip/flopped her scenario – being a Twitter start with little/no card marketing experience – it brings up the whole PR/Marketing argument of where SM lives within an organization. Personally, I believe marketing, as that’s typically where the relationships are owned/nurtured as well as brand management.

You ask “how credible is she then?” … do you mean internally or externally? If the answer is internally, I would imagine if she joined Amex with no marketing savvy or card experience, my response would be “not much”. I can’t imagine a marketing exec. handing over the voice of the brand to a novice, nor would I think she would be empowered to speak on behalf of the company.

Who has more credibility? Doesn’t that depend on the soapbox? If you’re talking to agents about the nitty gritty of an agents job …. No, you, me, we aren’t nearly knowledgeable enough to do that. That said, if it’s re: your areas of expertise I wouldn’t think your credibility would come into question. However, I do love your question about credibility re David and Russell. In your example credibility may come from familiarity … Do realtors/agents follow @armano?

]]> By: Brandie Young http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-4476 Brandie Young Wed, 10 Jun 2009 16:21:00 +0000 http://www.notorious-rob.com/?p=1251#comment-4476 Hey Rob Haha Couple thoughts: When you were talking about Marcy, and flip/flopped her scenario – being a Twitter start with little/no card marketing experience – it brings up the whole PR/Marketing argument of where SM lives within an organization. Personally, I believe marketing, as that’s typically where the relationships are owned/nurtured as well as brand management. You ask “how credible is she then?” … do you mean internally or externally? If the answer is internally, I would imagine if she joined Amex with no marketing savvy or card experience, my response would be “not much”. I can’t imagine a marketing exec. handing over the voice of the brand to a novice, nor would I think she would be empowered to speak on behalf of the company. Who has more credibility? Doesn’t that depend on the soapbox? If you’re talking to agents about the nitty gritty of an agents job …. No, you, me, we aren’t nearly knowledgeable enough to do that. That said, if it’s re: your areas of expertise I wouldn’t think your credibility would come into question. However, I do love your question about credibility re David and Russell. In your example credibility may come from familiarity … Do realtors/agents follow @armano? Hey Rob Haha

Couple thoughts: When you were talking about Marcy, and flip/flopped her scenario – being a Twitter start with little/no card marketing experience – it brings up the whole PR/Marketing argument of where SM lives within an organization. Personally, I believe marketing, as that’s typically where the relationships are owned/nurtured as well as brand management.

You ask “how credible is she then?” … do you mean internally or externally? If the answer is internally, I would imagine if she joined Amex with no marketing savvy or card experience, my response would be “not much”. I can’t imagine a marketing exec. handing over the voice of the brand to a novice, nor would I think she would be empowered to speak on behalf of the company.

Who has more credibility? Doesn’t that depend on the soapbox? If you’re talking to agents about the nitty gritty of an agents job …. No, you, me, we aren’t nearly knowledgeable enough to do that. That said, if it’s re: your areas of expertise I wouldn’t think your credibility would come into question. However, I do love your question about credibility re David and Russell. In your example credibility may come from familiarity … Do realtors/agents follow @armano?

]]> By: Geordie Romer | Leavenworth WA http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-1398 Geordie Romer | Leavenworth WA Mon, 08 Jun 2009 20:51:38 +0000 http://www.notorious-rob.com/?p=1251#comment-1398 The brand I work for has hired someone to teach classes on social media. I did a 30 second check on google and looked in the obvious places for some info that would show me he knew something I didn't. Linkedin, Facebook, Twitter - I've never seen a social media guru with so few "friends". Heck, even his blog was more or less dieing on the vine. The problem with real estate sales is that agents need a system. They never want to work as hard as the system requires or they happen to get to busy to efficiently work the system. After 6 months of one system or gimmick they try another. Ninja, Top Producer, Buffini, Social Media etc. The successful agents find a system and work it. The brand I work for has hired someone to teach classes on social media. I did a 30 second check on google and looked in the obvious places for some info that would show me he knew something I didn’t. Linkedin, Facebook, Twitter – I’ve never seen a social media guru with so few “friends”. Heck, even his blog was more or less dieing on the vine.

The problem with real estate sales is that agents need a system. They never want to work as hard as the system requires or they happen to get to busy to efficiently work the system. After 6 months of one system or gimmick they try another. Ninja, Top Producer, Buffini, Social Media etc. The successful agents find a system and work it.

]]> By: Geordie Romer | Leavenworth WA http://www.notorious-rob.com/2009/06/08/on-eating-and-making-of-dogfood/#comment-4475 Geordie Romer | Leavenworth WA Mon, 08 Jun 2009 20:51:00 +0000 http://www.notorious-rob.com/?p=1251#comment-4475 The brand I work for has hired someone to teach classes on social media. I did a 30 second check on google and looked in the obvious places for some info that would show me he knew something I didn't. Linkedin, Facebook, Twitter - I've never seen a social media guru with so few "friends". Heck, even his blog was more or less dieing on the vine. The problem with real estate sales is that agents need a system. They never want to work as hard as the system requires or they happen to get to busy to efficiently work the system. After 6 months of one system or gimmick they try another. Ninja, Top Producer, Buffini, Social Media etc. The successful agents find a system and work it. The brand I work for has hired someone to teach classes on social media. I did a 30 second check on google and looked in the obvious places for some info that would show me he knew something I didn’t. Linkedin, Facebook, Twitter – I’ve never seen a social media guru with so few “friends”. Heck, even his blog was more or less dieing on the vine.

The problem with real estate sales is that agents need a system. They never want to work as hard as the system requires or they happen to get to busy to efficiently work the system. After 6 months of one system or gimmick they try another. Ninja, Top Producer, Buffini, Social Media etc. The successful agents find a system and work it.

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