Comments on: Imagining the Future, Part 5: Systemic Brokerage http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Who Does Lead Generation Work For Anyway? http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1975 Who Does Lead Generation Work For Anyway? Tue, 03 Nov 2009 23:37:38 +0000 http://robhahn.wordpress.com/?p=215#comment-1975 [...] would be quite a different industry would it not?  Take a look at some thoughts on systemic brokerage or some form of it.  What do you [...] [...] would be quite a different industry would it not?  Take a look at some thoughts on systemic brokerage or some form of it.  What do you [...]

]]> By: Droid http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1768 Droid Thu, 17 Sep 2009 11:27:01 +0000 http://robhahn.wordpress.com/?p=215#comment-1768 Here's a point that franchisors, owner/brokers, and managers miss.... The folks who come to offices to buy or sell a property are customers, but the TRUE customer is the sales associate. In Rob's example, "Joanie Smith" demanded something of CB and got it. If CB did not give their CUSTOMER what she wanted, she would "buy" her services elsewhere. Although from a legal standpoint a commission is earned by the BROKER ENTITY and shared with the ASSOCIATE... the associate feels that he/she is the one taking the clients out, doing CMAs, etc, and is sharing HIS commission with the BROKER. As long as this is the case, the agent is the customer of the agency. Like it or not. Here’s a point that franchisors, owner/brokers, and managers miss….

The folks who come to offices to buy or sell a property are customers, but the TRUE customer is the sales associate.

In Rob’s example, “Joanie Smith” demanded something of CB and got it. If CB did not give their CUSTOMER what she wanted, she would “buy” her services elsewhere.

Although from a legal standpoint a commission is earned by the BROKER ENTITY and shared with the ASSOCIATE… the associate feels that he/she is the one taking the clients out, doing CMAs, etc, and is sharing HIS commission with the BROKER.

As long as this is the case, the agent is the customer of the agency.

Like it or not.

]]> By: Droid http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-4473 Droid Thu, 17 Sep 2009 11:27:00 +0000 http://robhahn.wordpress.com/?p=215#comment-4473 Here's a point that franchisors, owner/brokers, and managers miss.... The folks who come to offices to buy or sell a property are customers, but the TRUE customer is the sales associate. In Rob's example, "Joanie Smith" demanded something of CB and got it. If CB did not give their CUSTOMER what she wanted, she would "buy" her services elsewhere. Although from a legal standpoint a commission is earned by the BROKER ENTITY and shared with the ASSOCIATE... the associate feels that he/she is the one taking the clients out, doing CMAs, etc, and is sharing HIS commission with the BROKER. As long as this is the case, the agent is the customer of the agency. Like it or not. Here’s a point that franchisors, owner/brokers, and managers miss….

The folks who come to offices to buy or sell a property are customers, but the TRUE customer is the sales associate.

In Rob’s example, “Joanie Smith” demanded something of CB and got it. If CB did not give their CUSTOMER what she wanted, she would “buy” her services elsewhere.

Although from a legal standpoint a commission is earned by the BROKER ENTITY and shared with the ASSOCIATE… the associate feels that he/she is the one taking the clients out, doing CMAs, etc, and is sharing HIS commission with the BROKER.

As long as this is the case, the agent is the customer of the agency.

Like it or not.

]]> By: jeffrey http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1767 jeffrey Thu, 17 Sep 2009 06:37:07 +0000 http://robhahn.wordpress.com/?p=215#comment-1767 Rob, very interesting model sent it off to a corporate speaker/coach of mine that works on team building--I thought there is some good insight he might appreciate. one issue though, you spoke only of online marketing focus, my 7 years experience on PPC/SEO/Social Networking and their respective ROI strongly suggests online marketing is a part of the package, but in no way a majority of the marketing focus. jeffrey Rob, very interesting model sent it off to a corporate speaker/coach of mine that works on team building–I thought there is some good insight he might appreciate.

one issue though, you spoke only of online marketing focus, my 7 years experience on PPC/SEO/Social Networking and their respective ROI strongly suggests online marketing is a part of the package, but in no way a majority of the marketing focus.

jeffrey

]]> By: jeffrey http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-4472 jeffrey Thu, 17 Sep 2009 06:37:00 +0000 http://robhahn.wordpress.com/?p=215#comment-4472 Rob, very interesting model sent it off to a corporate speaker/coach of mine that works on team building--I thought there is some good insight he might appreciate. one issue though, you spoke only of online marketing focus, my 7 years experience on PPC/SEO/Social Networking and their respective ROI strongly suggests online marketing is a part of the package, but in no way a majority of the marketing focus. jeffrey Rob, very interesting model sent it off to a corporate speaker/coach of mine that works on team building–I thought there is some good insight he might appreciate.

one issue though, you spoke only of online marketing focus, my 7 years experience on PPC/SEO/Social Networking and their respective ROI strongly suggests online marketing is a part of the package, but in no way a majority of the marketing focus.

jeffrey

]]> By: Twitter Trackbacks for Imagining the Future, Part 5: Systemic Brokerage | Notorious R.O.B. - Conversations on Marketing, Technology, [notorious-rob.com] on Topsy.com http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1721 Twitter Trackbacks for Imagining the Future, Part 5: Systemic Brokerage | Notorious R.O.B. - Conversations on Marketing, Technology, [notorious-rob.com] on Topsy.com Tue, 01 Sep 2009 09:33:03 +0000 http://robhahn.wordpress.com/?p=215#comment-1721 [...] Imagining the Future, Part 5: Systemic Brokerage | Notorious R.O.B. - Conversations on Marketing, Te... www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage – view page – cached At last. We have arrived at the destination of this series.  (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about — From the page [...] [...] Imagining the Future, Part 5: Systemic Brokerage | Notorious R.O.B. – Conversations on Marketing, Te… http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage – view page – cached At last. We have arrived at the destination of this series.  (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about — From the page [...]

]]> By: rob aubrey http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1567 rob aubrey Thu, 16 Jul 2009 13:25:46 +0000 http://robhahn.wordpress.com/?p=215#comment-1567 obviously you done your homework on this article. I agree wholeheartedly with you. That is what I believe KW has figured it out better than most. Not to be confused with the end all be all, things change all the time. Obviously a small local non-franchise has the ability to do some things the big logos can't, this is not about big box vs boutiques. KW has local owners and local agents serving the board of directors. In fact my office right now has no owners serving the ALC (board). We are an open book and open door and that is a logo policy. What that means is all the finances are open and we close our books every month, you cannot be a profit sharing company and have closed books doesn't work. Open door means if you decide you want to leave the company you can take your listings, that comes from the logo (agents if a local office says no, call corporate) FOR THE RECORD KW is not an MLM, it has a profit sharing model that has a multiple levels to it, the fundamental difference is it is based on PROFIT not a percentage of an agents deals. We don't get profit share for bringing someone in, we get a share for bringing someone in and having a PROFIT. I will say it again PROFIT, income minus expenses = PROFIT and that portion is shared. If the office is not profitable that month there is no PROFIT shared PERIOD. Once an office matures loses do not carry over. The model is conducive for top agents to build a team and grow a business and thrive. Part of that success is the training. There are tons of beginning and mid level training in the market centers, all the while there is deep level training coming out of Austin and the regions. The model is to offer the best training in the industry and people stay, there is more to it and that can be a whole site let alone a comment. As for splits and shoe deals, we do not have the queens walking around and the owners and team leaders kissing their butts. Everyone pays the same amount to the house (it varies from house to house) & to the logo but not to the logo. There are no shoe deals, meaning the house isn't going to buy you a billboard for joining, there may be some transition help, signs and cards... My particular office is debt free, cash reserves and we had only one month since launch phase we did not turn a profit. Because we follow the model the logo has laid out to the Tee. I encourage anyone that is going to flame this comment to do a little digging with an open mind first, it is comical when someone knows someone that knows someone and that person said that their cousin heard that... If that is your basis of commenting stop taking up cyber space. obviously you done your homework on this article.

I agree wholeheartedly with you.

That is what I believe KW has figured it out better than most. Not to be confused with the end all be all, things change all the time. Obviously a small local non-franchise has the ability to do some things the big logos can’t, this is not about big box vs boutiques.

KW has local owners and local agents serving the board of directors. In fact my office right now has no owners serving the ALC (board).

We are an open book and open door and that is a logo policy. What that means is all the finances are open and we close our books every month, you cannot be a profit sharing company and have closed books doesn’t work. Open door means if you decide you want to leave the company you can take your listings, that comes from the logo (agents if a local office says no, call corporate)

FOR THE RECORD KW is not an MLM, it has a profit sharing model that has a multiple levels to it, the fundamental difference is it is based on PROFIT not a percentage of an agents deals. We don’t get profit share for bringing someone in, we get a share for bringing someone in and having a PROFIT. I will say it again PROFIT, income minus expenses = PROFIT and that portion is shared. If the office is not profitable that month there is no PROFIT shared PERIOD. Once an office matures loses do not carry over.

The model is conducive for top agents to build a team and grow a business and thrive. Part of that success is the training. There are tons of beginning and mid level training in the market centers, all the while there is deep level training coming out of Austin and the regions.

The model is to offer the best training in the industry and people stay, there is more to it and that can be a whole site let alone a comment.

As for splits and shoe deals, we do not have the queens walking around and the owners and team leaders kissing their butts. Everyone pays the same amount to the house (it varies from house to house) & to the logo but not to the logo. There are no shoe deals, meaning the house isn’t going to buy you a billboard for joining, there may be some transition help, signs and cards…

My particular office is debt free, cash reserves and we had only one month since launch phase we did not turn a profit. Because we follow the model the logo has laid out to the Tee.

I encourage anyone that is going to flame this comment to do a little digging with an open mind first, it is comical when someone knows someone that knows someone and that person said that their cousin heard that…

If that is your basis of commenting stop taking up cyber space.

]]> By: rob aubrey http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-4471 rob aubrey Thu, 16 Jul 2009 13:25:00 +0000 http://robhahn.wordpress.com/?p=215#comment-4471 obviously you done your homework on this article. I agree wholeheartedly with you. That is what I believe KW has figured it out better than most. Not to be confused with the end all be all, things change all the time. Obviously a small local non-franchise has the ability to do some things the big logos can't, this is not about big box vs boutiques. KW has local owners and local agents serving the board of directors. In fact my office right now has no owners serving the ALC (board). We are an open book and open door and that is a logo policy. What that means is all the finances are open and we close our books every month, you cannot be a profit sharing company and have closed books doesn't work. Open door means if you decide you want to leave the company you can take your listings, that comes from the logo (agents if a local office says no, call corporate) FOR THE RECORD KW is not an MLM, it has a profit sharing model that has a multiple levels to it, the fundamental difference is it is based on PROFIT not a percentage of an agents deals. We don't get profit share for bringing someone in, we get a share for bringing someone in and having a PROFIT. I will say it again PROFIT, income minus expenses = PROFIT and that portion is shared. If the office is not profitable that month there is no PROFIT shared PERIOD. Once an office matures loses do not carry over. The model is conducive for top agents to build a team and grow a business and thrive. Part of that success is the training. There are tons of beginning and mid level training in the market centers, all the while there is deep level training coming out of Austin and the regions. The model is to offer the best training in the industry and people stay, there is more to it and that can be a whole site let alone a comment. As for splits and shoe deals, we do not have the queens walking around and the owners and team leaders kissing their butts. Everyone pays the same amount to the house (it varies from house to house) & to the logo but not to the logo. There are no shoe deals, meaning the house isn't going to buy you a billboard for joining, there may be some transition help, signs and cards... My particular office is debt free, cash reserves and we had only one month since launch phase we did not turn a profit. Because we follow the model the logo has laid out to the Tee. I encourage anyone that is going to flame this comment to do a little digging with an open mind first, it is comical when someone knows someone that knows someone and that person said that their cousin heard that... If that is your basis of commenting stop taking up cyber space. obviously you done your homework on this article.

I agree wholeheartedly with you.

That is what I believe KW has figured it out better than most. Not to be confused with the end all be all, things change all the time. Obviously a small local non-franchise has the ability to do some things the big logos can’t, this is not about big box vs boutiques.

KW has local owners and local agents serving the board of directors. In fact my office right now has no owners serving the ALC (board).

We are an open book and open door and that is a logo policy. What that means is all the finances are open and we close our books every month, you cannot be a profit sharing company and have closed books doesn’t work. Open door means if you decide you want to leave the company you can take your listings, that comes from the logo (agents if a local office says no, call corporate)

FOR THE RECORD KW is not an MLM, it has a profit sharing model that has a multiple levels to it, the fundamental difference is it is based on PROFIT not a percentage of an agents deals. We don’t get profit share for bringing someone in, we get a share for bringing someone in and having a PROFIT. I will say it again PROFIT, income minus expenses = PROFIT and that portion is shared. If the office is not profitable that month there is no PROFIT shared PERIOD. Once an office matures loses do not carry over.

The model is conducive for top agents to build a team and grow a business and thrive. Part of that success is the training. There are tons of beginning and mid level training in the market centers, all the while there is deep level training coming out of Austin and the regions.

The model is to offer the best training in the industry and people stay, there is more to it and that can be a whole site let alone a comment.

As for splits and shoe deals, we do not have the queens walking around and the owners and team leaders kissing their butts. Everyone pays the same amount to the house (it varies from house to house) & to the logo but not to the logo. There are no shoe deals, meaning the house isn’t going to buy you a billboard for joining, there may be some transition help, signs and cards…

My particular office is debt free, cash reserves and we had only one month since launch phase we did not turn a profit. Because we follow the model the logo has laid out to the Tee.

I encourage anyone that is going to flame this comment to do a little digging with an open mind first, it is comical when someone knows someone that knows someone and that person said that their cousin heard that…

If that is your basis of commenting stop taking up cyber space.

]]> By: Utah Dave http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-1426 Utah Dave Fri, 19 Jun 2009 01:48:44 +0000 http://robhahn.wordpress.com/?p=215#comment-1426 Now you are talking Rob. Thats what I like to talk about! :) Now you are talking Rob. Thats what I like to talk about! :)

]]> By: Utah Dave http://www.notorious-rob.com/2009/06/04/imagining-the-future-part-5-systemic-brokerage/#comment-4470 Utah Dave Fri, 19 Jun 2009 01:48:00 +0000 http://robhahn.wordpress.com/?p=215#comment-4470 Now you are talking Rob. Thats what I like to talk about! :) Now you are talking Rob. Thats what I like to talk about! :)

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