Monthly Archives: June 2009

Dear Brokers: Please Spend Money on Design

Posted By Rob Hahn June 19, 2009, Filed under: Marketing, Real Estate@ 1:51 PM

Thanks to travel, blogging is a bit light, but I did want to get this post out because more and more, I feel it's a painful message that must be heard. There are quite a few things that a real estate company can do to improve operations, but many of them will take immense amount of work,

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The Future of the Website?

Posted By Rob Hahn June 12, 2009, Filed under: Marketing@ 2:15 PM

This, I don't think, requires much commentary (h/t: mattsingley via Twitter): What an incredible website.  This may be the

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Design vs. Technology: A Provocative View

Posted By Rob Hahn June 11, 2009, Filed under: Marketing, Real Estate, Technology@ 10:47 PM

From the web publication (seems rude to call it a "blog") @Issue comes this provocative article about the business value of design, which ends with this astonishing statement: the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers

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John L. Scott’s (Mis-)Adventures in Social Networking

Posted By Rob Hahn June 10, 2009, Filed under: Marketing, Real Estate, Technology@ 3:37 AM

The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect -- a brand new service based on Microsoft's Live platform.  From the news release: JLSconnect augments the previous “Property Tracker” service found on

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On the Eating and the Making of Dogfood

Posted By Rob Hahn June 8, 2009, Filed under: Marketing, Real Estate@ 4:36 PM

David Armano (@armano) has a provocative post up asking whether a company's social media leader should be heavily involved in social media -- what he calls "eating your own dogfood": But if you dig a little, you'll often times find that some (not all) of the people placed in these positions have

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Video of my NPS Session at REBC Philadelphia

Posted By Rob Hahn June 5, 2009, Filed under: Management, Marketing, Real Estate@ 11:47 AM

Thanks to Greg Afarian (@zipvogreg) of Zipvo, there's apparently video evidence of my session at REBarCamp Philadelphia. It was a great and fun session, and I hoped it would be useful to people who attended. For more information on NetPromoter Score and Real Estate, you can check out the page on

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Imagining the Future, Part 5: Systemic Brokerage

Posted By Rob Hahn June 4, 2009, Filed under: Management, Real Estate@ 12:48 AM

At last. We have arrived at the destination of this series.  (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about institutional CRM and why that can be an unbeatable competitive advantage when properly implemented and used. In Part 3, we examined whether an

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Personal Business, Business Personality, and Social Media: An Interview with Todd Carpenter, NAR

Posted By Rob Hahn June 2, 2009, Filed under: Real Estate@ 5:00 PM

Sometimes the most innocent of things lead to the most interesting of discussions.  A couple of days ago, I innocently asked whether such-and-such a person worked at such-and-such a company.  Turns out, this was not the right thing to do, because the username I saw was a personal Twitter

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