Comments on: It Ain’t the Technology

By: Kathleen Buckley

Kathleen Buckley — Thu, 14 May 2009 02:51:56 +0000

I cannot read such an excellent article without commenting yet I have absolutely nothing to add. I’m just thrilled to be a real estate broker where I am with the tools we have today. Thanks for helping me see that.

By: Looking Beyond the RE.net Matrix | The You Factor

Looking Beyond the RE.net Matrix | The You Factor — Thu, 14 May 2009 01:18:07 +0000

[...] 4. The Social Web is the Human Web – Those that are seeing the highest return (retention, engagement, branding) on social media are those that are engaging clients with live, human, passionate people. Eblasts and other mass-marketing serve a “touch point” purpose, but for true engagement, there are few that can hold a candle to the humanness of Comcast’s Frank Eliason. Frank is passionate, he is empathetic, he is genuine… and he is human. The social web is called just that for a reason – because it begins, exists, and ends around people. (For more insight – check out the Notorious R.O.B.’s post ‘It aint the Technology’) [...]

By: Scott Beigh

Scott Beigh — Sat, 18 Apr 2009 18:07:17 +0000

I agree…All the technology in the world does not turn a poor Realtor into a top producer.

With Connect Realty you get the best commission plan in the industry and the best technology available.( http://www.TeamConnect.biz ) This will make a good Realtor better only if they understand how to use all of the tools they have.

Scott Beigh
http://www.Teamconnect.biz

By: Shawn Graves - Keller Wiliams | Atlanta Real Estate News & Atlanta Homes For Sale

Thu, 16 Apr 2009 12:04:37 +0000

[...] subscribe to the Rob Hahn school of thought where he recently said… “Show people that you care about them as people; that you will [...]

By: -Rob

-Rob — Mon, 06 Apr 2009 00:40:07 +0000

I don’t disagree, Mark — and I’ve had a few offline conversations about this.

But timing is everything. I just don’t get the feeling that now is the time to be introducing a “new interface” that 99.99% of consumers won’t have, and the 0.01% of consumers who do have a Microsoft Surface device won’t need. I don’t see Surface delivering a single additional lead to CB Canada or its affiliates, nor do I see it making their operations more efficient.

Innovation is great — but so are priorities.

-rsh

By: Eric Stegemann

Eric Stegemann — Sat, 04 Apr 2009 18:57:33 +0000

I discussed this post at REBCLA with a few people. Basically we all were discussing how agents have a tendency to throw money at anything they think will get them more business. They will throw 10x more money at something if they have to do nothing to make it work. The reason is they know how to write contracts and sell homes but don’t understand the principles of the technology they are buying. They want something that needs no interaction.

I had a specific conversation with two different real estate blogging companies: http://realestatetomato.com/ and http://www.dakno.com

Technology means nothing if consumers and Realtors don’t use it. The problem with blogging is that it’s not just flick a switch. It takes time effort and energy. I applaud the two companies above because they don’t just sell a product and say there you go. They train their clients. (It’s something we are passionate about at http://www.TribusGroup.com as well.)

This is what’s important for the future of technology. Training of how to correctly use products not just to use them but to create engaging conversations with their prospects and clients.

By: Mark Lesses

Mark Lesses — Sat, 04 Apr 2009 18:39:46 +0000

My sense is that CB tries different things that may or may not work. This is not a bad thing as they are constantly working to improve their ability to be on the cutting edge of the RE business. After all wouldn’t you want to be aligned with an innovator instead of a closed mind?

By: mattdollinger

mattdollinger — Thu, 02 Apr 2009 22:14:26 +0000

Rob,

Sorry I didn’t comment sooner, but all I can say is that I’m really (errr) proud of you for writing this. It is about the person and the relationship, but our targets often PREFER to be contacted via one medium over another.

Nice job buddy. This is a great post.

Matt

http://www.TheYouFactor.com

By: Ryan Hukill

Ryan Hukill — Thu, 02 Apr 2009 04:33:38 +0000

You just nailed what 99.9999999% of agents don’t -and never will- get. It’s amazing how much I can share what I know with every ‘competitor’ in town and they either don’t apply the technology at all, or they don’t apply it correctly. Add to that their inability to quit the hardsell approach, and they’re completely out of the running.

By: -Rob

-Rob — Thu, 02 Apr 2009 01:02:07 +0000

You know, I was with me 100% also until I saw that Microsoft announcement, which was followed by the Google Homeseeker announcement about sending targeted offers for your house through Gmail from buyers who would see your house in their Gmail.

It’s all about the technology.

Happy April Fools.

-rsh