Comments on: It Ain’t the Technology http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kathleen Buckley http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1268 Kathleen Buckley Thu, 14 May 2009 02:51:56 +0000 http://notorious-rob.com/?p=833#comment-1268 I cannot read such an excellent article without commenting yet I have absolutely nothing to add. I'm just thrilled to be a real estate broker where I am with the tools we have today. Thanks for helping me see that. I cannot read such an excellent article without commenting yet I have absolutely nothing to add. I’m just thrilled to be a real estate broker where I am with the tools we have today. Thanks for helping me see that.

]]> By: Kathleen Buckley http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-4313 Kathleen Buckley Thu, 14 May 2009 02:51:00 +0000 http://notorious-rob.com/?p=833#comment-4313 I cannot read such an excellent article without commenting yet I have absolutely nothing to add. I'm just thrilled to be a real estate broker where I am with the tools we have today. Thanks for helping me see that. I cannot read such an excellent article without commenting yet I have absolutely nothing to add. I’m just thrilled to be a real estate broker where I am with the tools we have today. Thanks for helping me see that.

]]> By: Looking Beyond the RE.net Matrix | The You Factor http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1267 Looking Beyond the RE.net Matrix | The You Factor Thu, 14 May 2009 01:18:07 +0000 http://notorious-rob.com/?p=833#comment-1267 [...] 4.  The Social Web is the Human Web - Those that are seeing the highest return (retention, engagement, branding) on social media are those that are engaging clients with live, human, passionate people.  Eblasts and other mass-marketing serve a “touch point” purpose, but for true engagement, there are few that can hold a candle to the humanness of Comcast’s Frank Eliason.  Frank is passionate, he is empathetic, he is genuine… and he is human.  The social web is called just that for a reason - because it begins, exists, and ends around people.  (For more insight - check out the Notorious R.O.B.’s post ‘It aint the Technology’) [...] [...] 4.  The Social Web is the Human Web – Those that are seeing the highest return (retention, engagement, branding) on social media are those that are engaging clients with live, human, passionate people.  Eblasts and other mass-marketing serve a “touch point” purpose, but for true engagement, there are few that can hold a candle to the humanness of Comcast’s Frank Eliason.  Frank is passionate, he is empathetic, he is genuine… and he is human.  The social web is called just that for a reason – because it begins, exists, and ends around people.  (For more insight – check out the Notorious R.O.B.’s post ‘It aint the Technology’) [...]

]]> By: Scott Beigh http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1095 Scott Beigh Sat, 18 Apr 2009 18:07:17 +0000 http://notorious-rob.com/?p=833#comment-1095 I agree...All the technology in the world does not turn a poor Realtor into a top producer. With Connect Realty you get the best commission plan in the industry and the best technology available.( www.TeamConnect.biz ) This will make a good Realtor better only if they understand how to use all of the tools they have. Scott Beigh www.Teamconnect.biz I agree…All the technology in the world does not turn a poor Realtor into a top producer.

With Connect Realty you get the best commission plan in the industry and the best technology available.( http://www.TeamConnect.biz ) This will make a good Realtor better only if they understand how to use all of the tools they have.

Scott Beigh
http://www.Teamconnect.biz

]]> By: Scott Beigh http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-4312 Scott Beigh Sat, 18 Apr 2009 18:07:00 +0000 http://notorious-rob.com/?p=833#comment-4312 I agree...All the technology in the world does not turn a poor Realtor into a top producer. With Connect Realty you get the best commission plan in the industry and the best technology available.( www.TeamConnect.biz ) This will make a good Realtor better only if they understand how to use all of the tools they have. Scott Beigh www.Teamconnect.biz I agree…All the technology in the world does not turn a poor Realtor into a top producer.

With Connect Realty you get the best commission plan in the industry and the best technology available.( http://www.TeamConnect.biz ) This will make a good Realtor better only if they understand how to use all of the tools they have.

Scott Beigh
http://www.Teamconnect.biz

]]> By: Shawn Graves - Keller Wiliams | Atlanta Real Estate News & Atlanta Homes For Sale http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1096 Shawn Graves - Keller Wiliams | Atlanta Real Estate News & Atlanta Homes For Sale Thu, 16 Apr 2009 12:04:37 +0000 http://notorious-rob.com/?p=833#comment-1096 [...] subscribe to the Rob Hahn school of thought where he recently said… “Show people that you care about them as people; that you will [...] [...] subscribe to the Rob Hahn school of thought where he recently said… “Show people that you care about them as people; that you will [...]

]]> By: -Rob http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1092 -Rob Mon, 06 Apr 2009 00:40:07 +0000 http://notorious-rob.com/?p=833#comment-1092 I don't disagree, Mark -- and I've had a few offline conversations about this. But timing is everything. I just don't get the feeling that now is the time to be introducing a "new interface" that 99.99% of consumers won't have, and the 0.01% of consumers who do have a Microsoft Surface device won't need. I don't see Surface delivering a single additional lead to CB Canada or its affiliates, nor do I see it making their operations more efficient. Innovation is great -- but so are priorities. -rsh I don’t disagree, Mark — and I’ve had a few offline conversations about this.

But timing is everything. I just don’t get the feeling that now is the time to be introducing a “new interface” that 99.99% of consumers won’t have, and the 0.01% of consumers who do have a Microsoft Surface device won’t need. I don’t see Surface delivering a single additional lead to CB Canada or its affiliates, nor do I see it making their operations more efficient.

Innovation is great — but so are priorities.

-rsh

]]> By: -Rob http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-4309 -Rob Mon, 06 Apr 2009 00:40:00 +0000 http://notorious-rob.com/?p=833#comment-4309 I don't disagree, Mark -- and I've had a few offline conversations about this. But timing is everything. I just don't get the feeling that now is the time to be introducing a "new interface" that 99.99% of consumers won't have, and the 0.01% of consumers who do have a Microsoft Surface device won't need. I don't see Surface delivering a single additional lead to CB Canada or its affiliates, nor do I see it making their operations more efficient. Innovation is great -- but so are priorities. -rsh I don’t disagree, Mark — and I’ve had a few offline conversations about this.

But timing is everything. I just don’t get the feeling that now is the time to be introducing a “new interface” that 99.99% of consumers won’t have, and the 0.01% of consumers who do have a Microsoft Surface device won’t need. I don’t see Surface delivering a single additional lead to CB Canada or its affiliates, nor do I see it making their operations more efficient.

Innovation is great — but so are priorities.

-rsh

]]> By: Eric Stegemann http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-1094 Eric Stegemann Sat, 04 Apr 2009 18:57:33 +0000 http://notorious-rob.com/?p=833#comment-1094 I discussed this post at REBCLA with a few people. Basically we all were discussing how agents have a tendency to throw money at anything they think will get them more business. They will throw 10x more money at something if they have to do nothing to make it work. The reason is they know how to write contracts and sell homes but don't understand the principles of the technology they are buying. They want something that needs no interaction. I had a specific conversation with two different real estate blogging companies: http://realestatetomato.com/ and http://www.dakno.com Technology means nothing if consumers and Realtors don't use it. The problem with blogging is that it's not just flick a switch. It takes time effort and energy. I applaud the two companies above because they don't just sell a product and say there you go. They train their clients. (It's something we are passionate about at http://www.TribusGroup.com as well.) This is what's important for the future of technology. Training of how to correctly use products not just to use them but to create engaging conversations with their prospects and clients. I discussed this post at REBCLA with a few people. Basically we all were discussing how agents have a tendency to throw money at anything they think will get them more business. They will throw 10x more money at something if they have to do nothing to make it work. The reason is they know how to write contracts and sell homes but don’t understand the principles of the technology they are buying. They want something that needs no interaction.

I had a specific conversation with two different real estate blogging companies: http://realestatetomato.com/ and http://www.dakno.com

Technology means nothing if consumers and Realtors don’t use it. The problem with blogging is that it’s not just flick a switch. It takes time effort and energy. I applaud the two companies above because they don’t just sell a product and say there you go. They train their clients. (It’s something we are passionate about at http://www.TribusGroup.com as well.)

This is what’s important for the future of technology. Training of how to correctly use products not just to use them but to create engaging conversations with their prospects and clients.

]]> By: Eric Stegemann http://www.notorious-rob.com/2009/03/30/it-aint-the-technology/#comment-4311 Eric Stegemann Sat, 04 Apr 2009 18:57:00 +0000 http://notorious-rob.com/?p=833#comment-4311 I discussed this post at REBCLA with a few people. Basically we all were discussing how agents have a tendency to throw money at anything they think will get them more business. They will throw 10x more money at something if they have to do nothing to make it work. The reason is they know how to write contracts and sell homes but don't understand the principles of the technology they are buying. They want something that needs no interaction. I had a specific conversation with two different real estate blogging companies: http://realestatetomato.com/ and http://www.dakno.com Technology means nothing if consumers and Realtors don't use it. The problem with blogging is that it's not just flick a switch. It takes time effort and energy. I applaud the two companies above because they don't just sell a product and say there you go. They train their clients. (It's something we are passionate about at http://www.TribusGroup.com as well.) This is what's important for the future of technology. Training of how to correctly use products not just to use them but to create engaging conversations with their prospects and clients. I discussed this post at REBCLA with a few people. Basically we all were discussing how agents have a tendency to throw money at anything they think will get them more business. They will throw 10x more money at something if they have to do nothing to make it work. The reason is they know how to write contracts and sell homes but don’t understand the principles of the technology they are buying. They want something that needs no interaction.

I had a specific conversation with two different real estate blogging companies: http://realestatetomato.com/ and http://www.dakno.com

Technology means nothing if consumers and Realtors don’t use it. The problem with blogging is that it’s not just flick a switch. It takes time effort and energy. I applaud the two companies above because they don’t just sell a product and say there you go. They train their clients. (It’s something we are passionate about at http://www.TribusGroup.com as well.)

This is what’s important for the future of technology. Training of how to correctly use products not just to use them but to create engaging conversations with their prospects and clients.

]]>