Comments on: Brief Note from Leading RE Show http://www.notorious-rob.com/2009/03/27/brief-note-from-leading-re-show/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tboehm30 http://www.notorious-rob.com/2009/03/27/brief-note-from-leading-re-show/#comment-1047 tboehm30 Fri, 27 Mar 2009 13:13:20 +0000 http://notorious-rob.com/?p=818#comment-1047 I agree with what you are saying, but consider the car market. Every time I walk into a car dealership, I deal with someone new. Even if I deal with the same guy I did last time (numerous years ago), he doesn't know anything about me. If they had a really good CRM system, they could bring up my notes and know that by now my kids need a car, or that my last car is now 10 years old and I might need a new one. They might see that I have bought 5 cars already from here and see that my wife does the negotiation - since I am not in with my wife, they probably won't make the sale today. Those notes in a CRM system can be set to save forever. That way, the 7 year cycle doesn't have to mean you are a new customer every time. I agree with what you are saying, but consider the car market. Every time I walk into a car dealership, I deal with someone new. Even if I deal with the same guy I did last time (numerous years ago), he doesn’t know anything about me.

If they had a really good CRM system, they could bring up my notes and know that by now my kids need a car, or that my last car is now 10 years old and I might need a new one. They might see that I have bought 5 cars already from here and see that my wife does the negotiation – since I am not in with my wife, they probably won’t make the sale today.

Those notes in a CRM system can be set to save forever. That way, the 7 year cycle doesn’t have to mean you are a new customer every time.

]]> By: tboehm30 http://www.notorious-rob.com/2009/03/27/brief-note-from-leading-re-show/#comment-4269 tboehm30 Fri, 27 Mar 2009 13:13:00 +0000 http://notorious-rob.com/?p=818#comment-4269 I agree with what you are saying, but consider the car market. Every time I walk into a car dealership, I deal with someone new. Even if I deal with the same guy I did last time (numerous years ago), he doesn't know anything about me. If they had a really good CRM system, they could bring up my notes and know that by now my kids need a car, or that my last car is now 10 years old and I might need a new one. They might see that I have bought 5 cars already from here and see that my wife does the negotiation - since I am not in with my wife, they probably won't make the sale today. Those notes in a CRM system can be set to save forever. That way, the 7 year cycle doesn't have to mean you are a new customer every time. I agree with what you are saying, but consider the car market. Every time I walk into a car dealership, I deal with someone new. Even if I deal with the same guy I did last time (numerous years ago), he doesn’t know anything about me.

If they had a really good CRM system, they could bring up my notes and know that by now my kids need a car, or that my last car is now 10 years old and I might need a new one. They might see that I have bought 5 cars already from here and see that my wife does the negotiation – since I am not in with my wife, they probably won’t make the sale today.

Those notes in a CRM system can be set to save forever. That way, the 7 year cycle doesn’t have to mean you are a new customer every time.

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