Comments on: The Fundamental Misconception of Social Media http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daily Digest for 2009-03-31 | Joe Spake - Memphis Real Estate http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1017 Daily Digest for 2009-03-31 | Joe Spake - Memphis Real Estate Wed, 01 Apr 2009 08:00:06 +0000 http://notorious-rob.com/?p=769#comment-1017 [...] Bookmarked a link on Delicious. The Fundamental Misconception of Social Media « The Notorious R.O.B. [...] [...] Bookmarked a link on Delicious. The Fundamental Misconception of Social Media « The Notorious R.O.B. [...]

]]> By: -Rob http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1016 -Rob Sun, 29 Mar 2009 14:54:24 +0000 http://notorious-rob.com/?p=769#comment-1016 Hi Jackie! :) I do actually have very strong feelings on the Gestalt approach to social media: don't do it. This may be a case of me being ideological, but a company may have a brand, may have a culture, but it really doesn't have a "personality". You can't have a human connection with a fictional person. I just had a series of great conversations about this at Leading RE show. Perhaps it'll have to be a full on blogpost. -rsh Hi Jackie! :)

I do actually have very strong feelings on the Gestalt approach to social media: don’t do it. This may be a case of me being ideological, but a company may have a brand, may have a culture, but it really doesn’t have a “personality”. You can’t have a human connection with a fictional person.

I just had a series of great conversations about this at Leading RE show. Perhaps it’ll have to be a full on blogpost.

-rsh

]]> By: -Rob http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-4242 -Rob Sun, 29 Mar 2009 14:54:00 +0000 http://notorious-rob.com/?p=769#comment-4242 Hi Jackie! :) I do actually have very strong feelings on the Gestalt approach to social media: don't do it. This may be a case of me being ideological, but a company may have a brand, may have a culture, but it really doesn't have a "personality". You can't have a human connection with a fictional person. I just had a series of great conversations about this at Leading RE show. Perhaps it'll have to be a full on blogpost. -rsh Hi Jackie! :)

I do actually have very strong feelings on the Gestalt approach to social media: don’t do it. This may be a case of me being ideological, but a company may have a brand, may have a culture, but it really doesn’t have a “personality”. You can’t have a human connection with a fictional person.

I just had a series of great conversations about this at Leading RE show. Perhaps it’ll have to be a full on blogpost.

-rsh

]]> By: Jackie Berg http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1015 Jackie Berg Fri, 27 Mar 2009 19:14:09 +0000 http://notorious-rob.com/?p=769#comment-1015 It's clear you are way ahead of the curve here, as we are hard-pressed to find many great corporate applications of your social media theses. I have one question (as interns often do!). Do you have any comments on a perceived brand experience vs. engaging with a representative of the brand? For example, I feel like most marketers would take the Gestalt approach and argue the brand entity is a larger than individual employees, individual products, etc. I get the feeling that online engagement can get sticky in certain scenarios (when when multiple employees/personalities use social media, when a director leaves the company, etc.). Just curious to hear your thoughts. Gratefully, Jackie It’s clear you are way ahead of the curve here, as we are hard-pressed to find many great corporate applications of your social media theses.

I have one question (as interns often do!). Do you have any comments on a perceived brand experience vs. engaging with a representative of the brand? For example, I feel like most marketers would take the Gestalt approach and argue the brand entity is a larger than individual employees, individual products, etc. I get the feeling that online engagement can get sticky in certain scenarios (when when multiple employees/personalities use social media, when a director leaves the company, etc.). Just curious to hear your thoughts.

Gratefully,
Jackie

]]> By: Jackie Berg http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-4241 Jackie Berg Fri, 27 Mar 2009 19:14:00 +0000 http://notorious-rob.com/?p=769#comment-4241 It's clear you are way ahead of the curve here, as we are hard-pressed to find many great corporate applications of your social media theses. I have one question (as interns often do!). Do you have any comments on a perceived brand experience vs. engaging with a representative of the brand? For example, I feel like most marketers would take the Gestalt approach and argue the brand entity is a larger than individual employees, individual products, etc. I get the feeling that online engagement can get sticky in certain scenarios (when when multiple employees/personalities use social media, when a director leaves the company, etc.). Just curious to hear your thoughts. Gratefully, Jackie It’s clear you are way ahead of the curve here, as we are hard-pressed to find many great corporate applications of your social media theses.

I have one question (as interns often do!). Do you have any comments on a perceived brand experience vs. engaging with a representative of the brand? For example, I feel like most marketers would take the Gestalt approach and argue the brand entity is a larger than individual employees, individual products, etc. I get the feeling that online engagement can get sticky in certain scenarios (when when multiple employees/personalities use social media, when a director leaves the company, etc.). Just curious to hear your thoughts.

Gratefully,
Jackie

]]> By: Matthew Ferrara http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1013 Matthew Ferrara Sat, 07 Mar 2009 01:26:46 +0000 http://notorious-rob.com/?p=769#comment-1013 Rob: This post is great; my favorite part is where you point out that companies who treat Social Media as another place to just bombard their sphere/customers with more marketing will not have many friends very quickly. On a similar vein, I wrote this blog entry called Socially Awkward Networking: http://www.matthewferrara.com/marketing/socialnetculture Thought you might enjoy. Keep up the good work! Matthew Ferrara Rob:

This post is great; my favorite part is where you point out that companies who treat Social Media as another place to just bombard their sphere/customers with more marketing will not have many friends very quickly.

On a similar vein, I wrote this blog entry called Socially Awkward Networking: http://www.matthewferrara.com/marketing/socialnetculture Thought you might enjoy.

Keep up the good work!
Matthew Ferrara

]]> By: Matthew Ferrara http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-4239 Matthew Ferrara Sat, 07 Mar 2009 01:26:00 +0000 http://notorious-rob.com/?p=769#comment-4239 Rob: This post is great; my favorite part is where you point out that companies who treat Social Media as another place to just bombard their sphere/customers with more marketing will not have many friends very quickly. On a similar vein, I wrote this blog entry called Socially Awkward Networking: http://www.matthewferrara.com/marketing/socialnetculture Thought you might enjoy. Keep up the good work! Matthew Ferrara Rob:

This post is great; my favorite part is where you point out that companies who treat Social Media as another place to just bombard their sphere/customers with more marketing will not have many friends very quickly.

On a similar vein, I wrote this blog entry called Socially Awkward Networking: http://www.matthewferrara.com/marketing/socialnetculture Thought you might enjoy.

Keep up the good work!
Matthew Ferrara

]]> By: It’s Good to See A Familiar Face | Make Seriously | Design and Life http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1011 It’s Good to See A Familiar Face | Make Seriously | Design and Life Thu, 05 Mar 2009 15:59:24 +0000 http://notorious-rob.com/?p=769#comment-1011 [...] the same unique feel that lets you know that you are communicating with more than a robot. As one blogger pointed out, there are a few narrow but distinct lines that distinguish between the mechanical and [...] [...] the same unique feel that lets you know that you are communicating with more than a robot. As one blogger pointed out, there are a few narrow but distinct lines that distinguish between the mechanical and [...]

]]> By: Ken Brand http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-1012 Ken Brand Thu, 05 Mar 2009 12:18:29 +0000 http://notorious-rob.com/?p=769#comment-1012 Nice! Balance is my goal. I'm social and I'm business. Hugh MacLeod - Http://www.GapingVoid.com has a cool cartoon that I often quote: Business is socializing with purpose. Of course the key is be real and weighted towards the social side. Cheers. Thanks. Nice! Balance is my goal. I’m social and I’m business. Hugh MacLeod – Http://www.GapingVoid.com has a cool cartoon that I often quote: Business is socializing with purpose. Of course the key is be real and weighted towards the social side.

Cheers. Thanks.

]]> By: Ken Brand http://www.notorious-rob.com/2009/03/04/the-fundamental-misconception-of-social-media/#comment-4238 Ken Brand Thu, 05 Mar 2009 12:18:00 +0000 http://notorious-rob.com/?p=769#comment-4238 Nice! Balance is my goal. I'm social and I'm business. Hugh MacLeod - Http://www.GapingVoid.com has a cool cartoon that I often quote: Business is socializing with purpose. Of course the key is be real and weighted towards the social side. Cheers. Thanks. Nice! Balance is my goal. I’m social and I’m business. Hugh MacLeod – Http://www.GapingVoid.com has a cool cartoon that I often quote: Business is socializing with purpose. Of course the key is be real and weighted towards the social side.

Cheers. Thanks.

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