alex
theFrontSteps.com

alex
theFrontSteps.com

Just left a similar post on Joel’s blog. Where I see the value in this… it comes down to a functionality issue.

It doesn’t work…

I put in about 4-5 of our company’s listings that I am 100% sure are not only listed, but FEATURED on Trulia, Realtor, Zillow, Oodle, HotPads, etc… and it showed up on Realtor.com only.

Even better, when I contacted the company about this, their response was, read the fine print on the front page. Short version… they’re not liable for the data.

that’s the kind of stuff that just kind of pisses me off. But great post.

Matt

Just left a similar post on Joel’s blog. Where I see the value in this… it comes down to a functionality issue.

It doesn’t work…

I put in about 4-5 of our company’s listings that I am 100% sure are not only listed, but FEATURED on Trulia, Realtor, Zillow, Oodle, HotPads, etc… and it showed up on Realtor.com only.

Even better, when I contacted the company about this, their response was, read the fine print on the front page. Short version… they’re not liable for the data.

that’s the kind of stuff that just kind of pisses me off. But great post.

Matt

Also, if the agent went into this form and checked off the sites they are syndicated to, then the seller can have a user name and passcode to check these links and the stats of views/clicks, etc.

I don’t like the way the real estate marketing report card is set up because I never even heard of some of the sites on there, and also an agent may be adding some local sites to advertise on so it should be left up to the agent to add which sites would be applicable. All sites are not equal and shouldn’t be presented that way. And each local market has different sites. For example, I advertise my local listings on maplewoodonline.com, which is a local site and NYTimesonline, but someone in the midwest would probably use their local sites instead.

Then if you’re going after an expired, you can show which sites they are NOT advertising on vs which sites you advertise your listings on and the responses you’ve gotten on your other listings from these sites. This will be more effective because its showing results.

Also, if the agent went into this form and checked off the sites they are syndicated to, then the seller can have a user name and passcode to check these links and the stats of views/clicks, etc.

I don’t like the way the real estate marketing report card is set up because I never even heard of some of the sites on there, and also an agent may be adding some local sites to advertise on so it should be left up to the agent to add which sites would be applicable. All sites are not equal and shouldn’t be presented that way. And each local market has different sites. For example, I advertise my local listings on maplewoodonline.com, which is a local site and NYTimesonline, but someone in the midwest would probably use their local sites instead.

Then if you’re going after an expired, you can show which sites they are NOT advertising on vs which sites you advertise your listings on and the responses you’ve gotten on your other listings from these sites. This will be more effective because its showing results.

But as Ken alludes to, and what I also wrote in that post, is that I’d love to see the concept evolve into a truly useful tool for brokers and agents to be able to share with their own clients (come see where listing is) and even as a tool to solicit new listings (come see where your listing isn’t).

If it had a reporting mechanism with numbers of views, geographic breakdown of visitors etc. – it’d be even better You can imagine how powerful a report that could be to preset a seller on a daily/weekly basis. One that would silently reaffirm the critical role an agent plays in the marketing of the home.

And while syndication is not the only part of an agents job, it is now undeniably part of it. In the same way sellers used to want to see that their home had made it into the local paper, I suspect they are going to want reassurance their home is now on Zillow, Trulia et. al (though probably not Lycos).

I know I would demand it.

But as Ken alludes to, and what I also wrote in that post, is that I’d love to see the concept evolve into a truly useful tool for brokers and agents to be able to share with their own clients (come see where listing is) and even as a tool to solicit new listings (come see where your listing isn’t).

If it had a reporting mechanism with numbers of views, geographic breakdown of visitors etc. – it’d be even better You can imagine how powerful a report that could be to preset a seller on a daily/weekly basis. One that would silently reaffirm the critical role an agent plays in the marketing of the home.

And while syndication is not the only part of an agents job, it is now undeniably part of it. In the same way sellers used to want to see that their home had made it into the local paper, I suspect they are going to want reassurance their home is now on Zillow, Trulia et. al (though probably not Lycos).

I know I would demand it.

Wow… that ain’t good for them now is it?

@Ken -

I don’t know offhand of any brokerage that serves up links to all syndicated listings — it’s a great idea to do so, don’t you think?

At the same time, I’ve seen some great seller reports in Excel when I was in the commercial side of the house, and I suspect we’ll see something like that soon.

-rsh

Wow… that ain’t good for them now is it?

@Ken -

I don’t know offhand of any brokerage that serves up links to all syndicated listings — it’s a great idea to do so, don’t you think?

At the same time, I’ve seen some great seller reports in Excel when I was in the commercial side of the house, and I suspect we’ll see something like that soon.

-rsh