You have described my business model EXACTLY. I do all the marketing, I drive SERIOUS traffic via opt-ins and registrations to our various points of entry, and each day I see loads of buyer regs coming in ASKING to be show property. So what do I do? I’m not interested in doing grunt work…I have found 25 HUNGRY almost starving agents and if they are real nice and do EXACTLY what I tell them, I shove them ready , willing and able buyer manna under the door for them to feed upon. Oh yeah…we take in EXCESS of 50%..WAY in excess!
If an agent doesn’t like it..then fine..go away. I run one ad, and have a bevy of agents to choose from.
So… if this works so well with 25 agents… why wouldn’t it work with 250? With 2,500? Backed up with actual enterprise technology and professional teams?
Anecdote is not the plural of evidence. Still… seems to me controlling the customer relationship leads to everything else.