Comments on: Independent Study Shows Trulia As #1 Threat To Franchisors http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Free Advice to Brokers: Three Things To Do in 2009 « The Notorious R.O.B. http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-609 Free Advice to Brokers: Three Things To Do in 2009 « The Notorious R.O.B. Thu, 18 Dec 2008 19:46:04 +0000 http://robhahn.wordpress.com/?p=442#comment-609 [...] a comment » I’ve been engaged in much discussion of late on the future of real estate, and we’re having a debate [...] [...] a comment » I’ve been engaged in much discussion of late on the future of real estate, and we’re having a debate [...]

]]> By: -Rob http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-603 -Rob Tue, 25 Nov 2008 16:50:33 +0000 http://robhahn.wordpress.com/?p=442#comment-603 @Louis - Good question re: what constitutes a lead. But do you really want to be the #1 threat to brokerages? :) -rsh @Louis -

Good question re: what constitutes a lead.

But do you really want to be the #1 threat to brokerages? :)

-rsh

]]> By: -Rob http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-3849 -Rob Tue, 25 Nov 2008 16:50:00 +0000 http://robhahn.wordpress.com/?p=442#comment-3849 @Louis - Good question re: what constitutes a lead. But do you really want to be the #1 threat to brokerages? :) -rsh @Louis -

Good question re: what constitutes a lead.

But do you really want to be the #1 threat to brokerages? :)

-rsh

]]> By: Louis Cammarosano http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-602 Louis Cammarosano Tue, 25 Nov 2008 04:01:21 +0000 http://robhahn.wordpress.com/?p=442#comment-602 What qualifies as a lead? HomeGain sends over a MILLION visitors a month directly to HomeGain Buyerlink customer web sites. HomeGain also sends thousands of form leads a month to agents. HomeGain also provides blogs, email and lead management tools to agents. The HomeGain model is different than Trulia's in that Trulia redisplays the agents's listing content and then sells ads around it and drives some visitors back to the agent. The homegain buyerlink product sends the visitors directly to the agents' web sites where THEY display the listings. The Homegain agentview product allows the agent to display his/her listings in an advertising and exclusive environment. What qualifies as a lead?

HomeGain sends over a MILLION visitors a month directly to HomeGain Buyerlink customer web sites.

HomeGain also sends thousands of form leads a month to agents.

HomeGain also provides blogs, email and lead management tools to agents.

The HomeGain model is different than Trulia’s in that Trulia redisplays the agents’s listing content and then sells ads around it and drives some visitors back to the agent.

The homegain buyerlink product sends the visitors directly to the agents’ web sites where THEY display the listings.

The Homegain agentview product allows the agent to display his/her listings in an advertising and exclusive environment.

]]> By: Louis Cammarosano http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-3848 Louis Cammarosano Tue, 25 Nov 2008 04:01:00 +0000 http://robhahn.wordpress.com/?p=442#comment-3848 What qualifies as a lead? HomeGain sends over a MILLION visitors a month directly to HomeGain Buyerlink customer web sites. HomeGain also sends thousands of form leads a month to agents. HomeGain also provides blogs, email and lead management tools to agents. The HomeGain model is different than Trulia's in that Trulia redisplays the agents's listing content and then sells ads around it and drives some visitors back to the agent. The homegain buyerlink product sends the visitors directly to the agents' web sites where THEY display the listings. The Homegain agentview product allows the agent to display his/her listings in an advertising and exclusive environment. What qualifies as a lead?

HomeGain sends over a MILLION visitors a month directly to HomeGain Buyerlink customer web sites.

HomeGain also sends thousands of form leads a month to agents.

HomeGain also provides blogs, email and lead management tools to agents.

The HomeGain model is different than Trulia’s in that Trulia redisplays the agents’s listing content and then sells ads around it and drives some visitors back to the agent.

The homegain buyerlink product sends the visitors directly to the agents’ web sites where THEY display the listings.

The Homegain agentview product allows the agent to display his/her listings in an advertising and exclusive environment.

]]> By: -Rob http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-604 -Rob Sun, 23 Nov 2008 02:42:22 +0000 http://robhahn.wordpress.com/?p=442#comment-604 @Matt - Thanks bud. I have no idea who the #2 and #3 are. I'd love to know too. :) @Marc D - More I think about it, more I think it comes down to the fact that if real estate is really all about the labor of the agent, then the role/value of a brokerage/franchisor is really suspect. I'll have some thoughts on how one might deal with that... Right now, my thoughts are all over the place, but swirling together. -rsh @Matt -

Thanks bud. I have no idea who the #2 and #3 are. I’d love to know too. :)

@Marc D -

More I think about it, more I think it comes down to the fact that if real estate is really all about the labor of the agent, then the role/value of a brokerage/franchisor is really suspect.

I’ll have some thoughts on how one might deal with that…

Right now, my thoughts are all over the place, but swirling together.

-rsh

]]> By: -Rob http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-3850 -Rob Sun, 23 Nov 2008 02:42:00 +0000 http://robhahn.wordpress.com/?p=442#comment-3850 @Matt - Thanks bud. I have no idea who the #2 and #3 are. I'd love to know too. :) @Marc D - More I think about it, more I think it comes down to the fact that if real estate is really all about the labor of the agent, then the role/value of a brokerage/franchisor is really suspect. I'll have some thoughts on how one might deal with that... Right now, my thoughts are all over the place, but swirling together. -rsh @Matt -

Thanks bud. I have no idea who the #2 and #3 are. I’d love to know too. :)

@Marc D -

More I think about it, more I think it comes down to the fact that if real estate is really all about the labor of the agent, then the role/value of a brokerage/franchisor is really suspect.

I’ll have some thoughts on how one might deal with that…

Right now, my thoughts are all over the place, but swirling together.

-rsh

]]> By: Matt Fagioli http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-606 Matt Fagioli Fri, 21 Nov 2008 10:50:31 +0000 http://robhahn.wordpress.com/?p=442#comment-606 Rob, Really cool post! I'm so excited about the power shift from the big box broker to the small brokers (like Diamond Dwellings :) The value equation has changed. Our model is simply to help our agents & brokers to work with "today's tools" & drive leads from our sites. If we're not adding value there - we're dead too! I'd love to know who the 2nd & 3rd ranked lead gen sources were (if you have that info). Matt Rob,
Really cool post!

I’m so excited about the power shift from the big box broker to the small brokers (like Diamond Dwellings :) The value equation has changed. Our model is simply to help our agents & brokers to work with “today’s tools” & drive leads from our sites. If we’re not adding value there – we’re dead too!

I’d love to know who the 2nd & 3rd ranked lead gen sources were (if you have that info).

Matt

]]> By: Matt Fagioli http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-3852 Matt Fagioli Fri, 21 Nov 2008 10:50:00 +0000 http://robhahn.wordpress.com/?p=442#comment-3852 Rob, Really cool post! I'm so excited about the power shift from the big box broker to the small brokers (like Diamond Dwellings :) The value equation has changed. Our model is simply to help our agents & brokers to work with "today's tools" & drive leads from our sites. If we're not adding value there - we're dead too! I'd love to know who the 2nd & 3rd ranked lead gen sources were (if you have that info). Matt Rob,
Really cool post!

I’m so excited about the power shift from the big box broker to the small brokers (like Diamond Dwellings :) The value equation has changed. Our model is simply to help our agents & brokers to work with “today’s tools” & drive leads from our sites. If we’re not adding value there – we’re dead too!

I’d love to know who the 2nd & 3rd ranked lead gen sources were (if you have that info).

Matt

]]> By: magnus http://www.notorious-rob.com/2008/11/20/independent-study-shows-trulia-as-1-threat-to-franchisors/#comment-605 magnus Fri, 21 Nov 2008 08:14:06 +0000 http://robhahn.wordpress.com/?p=442#comment-605 Brilliant analysis and good writing as always. Keep up the good work. Brilliant analysis and good writing as always. Keep up the good work.

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