Comments on: Zillow’s Newspaper Gambit: A Possible Parallel http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/?utm_source=rss&utm_medium=rss&utm_campaign=rss On Marketing, Technology, and Real Estate Mon, 06 Sep 2010 18:40:19 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Louis Cammarosano http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-476 Louis Cammarosano Sat, 13 Sep 2008 17:00:42 +0000 http://robhahn.wordpress.com/?p=375#comment-476 Rob Homegain is owned by Classified Ventures (Washington Post, Gannett (USA Today), Tribune, McClatchy, Belo) We don't sell ads the way Zillow does, so don't have that type of deal. I agree with you, its not a major win, but it can't hurt to have another ad partner. Rob

Homegain is owned by Classified Ventures (Washington Post, Gannett (USA Today), Tribune, McClatchy, Belo)

We don’t sell ads the way Zillow does, so don’t have that type of deal.

I agree with you, its not a major win, but it can’t hurt to have another ad partner.

]]> By: Louis Cammarosano http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-3739 Louis Cammarosano Sat, 13 Sep 2008 17:00:00 +0000 http://robhahn.wordpress.com/?p=375#comment-3739 Rob Homegain is owned by Classified Ventures (Washington Post, Gannett (USA Today), Tribune, McClatchy, Belo) We don't sell ads the way Zillow does, so don't have that type of deal. I agree with you, its not a major win, but it can't hurt to have another ad partner. Rob

Homegain is owned by Classified Ventures (Washington Post, Gannett (USA Today), Tribune, McClatchy, Belo)

We don’t sell ads the way Zillow does, so don’t have that type of deal.

I agree with you, its not a major win, but it can’t hurt to have another ad partner.

]]> By: -Rob http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-479 -Rob Sat, 13 Sep 2008 00:43:15 +0000 http://robhahn.wordpress.com/?p=375#comment-479 Well, I'm not 100% sold that there IS a SEO play here at all until Zillow starts to power the online real estate search sections of various newspapers. Right now, as I understand the deal, all that this does is allow newspapers to sell Zillow ad space, and allow Zillow to sell newspaper ad space (online or print or both). So no SEO benefit yet. But in the future, yes. Cityfeet probably never even tried for residential, but still, if I were negotiating with the NYTimes, I'd at least raise the question: "Hey, so... we can do the same thing we're doing in CRE on your RRE side...." My suspicion is that sort of thing got smacked down back in 2002-2004 timeframe when Cityfeet would have been trying to build out those relationships. The 80% comment was supposed to contrast residential real estate, where something like 80% of consumers start their search on the web, with CRE, where they do not. I have no idea what the figure is for CRE -- I suspect no one really knows. :) -rsh Well, I’m not 100% sold that there IS a SEO play here at all until Zillow starts to power the online real estate search sections of various newspapers. Right now, as I understand the deal, all that this does is allow newspapers to sell Zillow ad space, and allow Zillow to sell newspaper ad space (online or print or both).

So no SEO benefit yet. But in the future, yes.

Cityfeet probably never even tried for residential, but still, if I were negotiating with the NYTimes, I’d at least raise the question: “Hey, so… we can do the same thing we’re doing in CRE on your RRE side….” My suspicion is that sort of thing got smacked down back in 2002-2004 timeframe when Cityfeet would have been trying to build out those relationships.

The 80% comment was supposed to contrast residential real estate, where something like 80% of consumers start their search on the web, with CRE, where they do not. I have no idea what the figure is for CRE — I suspect no one really knows.
:)

-rsh

]]> By: -Rob http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-3741 -Rob Sat, 13 Sep 2008 00:43:00 +0000 http://robhahn.wordpress.com/?p=375#comment-3741 Well, I'm not 100% sold that there IS a SEO play here at all until Zillow starts to power the online real estate search sections of various newspapers. Right now, as I understand the deal, all that this does is allow newspapers to sell Zillow ad space, and allow Zillow to sell newspaper ad space (online or print or both). So no SEO benefit yet. But in the future, yes. Cityfeet probably never even tried for residential, but still, if I were negotiating with the NYTimes, I'd at least raise the question: "Hey, so... we can do the same thing we're doing in CRE on your RRE side...." My suspicion is that sort of thing got smacked down back in 2002-2004 timeframe when Cityfeet would have been trying to build out those relationships. The 80% comment was supposed to contrast residential real estate, where something like 80% of consumers start their search on the web, with CRE, where they do not. I have no idea what the figure is for CRE -- I suspect no one really knows. :) -rsh Well, I’m not 100% sold that there IS a SEO play here at all until Zillow starts to power the online real estate search sections of various newspapers. Right now, as I understand the deal, all that this does is allow newspapers to sell Zillow ad space, and allow Zillow to sell newspaper ad space (online or print or both).

So no SEO benefit yet. But in the future, yes.

Cityfeet probably never even tried for residential, but still, if I were negotiating with the NYTimes, I’d at least raise the question: “Hey, so… we can do the same thing we’re doing in CRE on your RRE side….” My suspicion is that sort of thing got smacked down back in 2002-2004 timeframe when Cityfeet would have been trying to build out those relationships.

The 80% comment was supposed to contrast residential real estate, where something like 80% of consumers start their search on the web, with CRE, where they do not. I have no idea what the figure is for CRE — I suspect no one really knows.
:)

-rsh

]]> By: Alan http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-478 Alan Fri, 12 Sep 2008 23:01:53 +0000 http://robhahn.wordpress.com/?p=375#comment-478 Its a great SEO play and definitely good defense. Not sure how interesting the ad play is but it has to help the newspaper pitch. Can't remember the last time I sifted through the real estate listings in a paper. It was probably when I last checked the automotive. That said the sunday open house section is well read in the Bay Area. Given that Cityfeet was strictly commercial I'd be surprised if they were ever trying to power residential listings. Turned into a great unintended SEO play. CRE ads are a blip on the radar compared to residential. Where'd you find the "80% of commercial buyers/lessees do not start their search on the Web"? Or did you mean they do? Great post, AB Its a great SEO play and definitely good defense. Not sure how interesting the ad play is but it has to help the newspaper pitch. Can’t remember the last time I sifted through the real estate listings in a paper. It was probably when I last checked the automotive. That said the sunday open house section is well read in the Bay Area.

Given that Cityfeet was strictly commercial I’d be surprised if they were ever trying to power residential listings. Turned into a great unintended SEO play. CRE ads are a blip on the radar compared to residential.

Where’d you find the “80% of commercial buyers/lessees do not start their search on the Web”? Or did you mean they do?

Great post,
AB

]]> By: Alan http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-3740 Alan Fri, 12 Sep 2008 23:01:00 +0000 http://robhahn.wordpress.com/?p=375#comment-3740 Its a great SEO play and definitely good defense. Not sure how interesting the ad play is but it has to help the newspaper pitch. Can't remember the last time I sifted through the real estate listings in a paper. It was probably when I last checked the automotive. That said the sunday open house section is well read in the Bay Area. Given that Cityfeet was strictly commercial I'd be surprised if they were ever trying to power residential listings. Turned into a great unintended SEO play. CRE ads are a blip on the radar compared to residential. Where'd you find the "80% of commercial buyers/lessees do not start their search on the Web"? Or did you mean they do? Great post, AB Its a great SEO play and definitely good defense. Not sure how interesting the ad play is but it has to help the newspaper pitch. Can’t remember the last time I sifted through the real estate listings in a paper. It was probably when I last checked the automotive. That said the sunday open house section is well read in the Bay Area.

Given that Cityfeet was strictly commercial I’d be surprised if they were ever trying to power residential listings. Turned into a great unintended SEO play. CRE ads are a blip on the radar compared to residential.

Where’d you find the “80% of commercial buyers/lessees do not start their search on the Web”? Or did you mean they do?

Great post,
AB

]]> By: Rob picks up what I think is the most in … | The Hotlist http://www.notorious-rob.com/2008/09/12/zillows-newspaper-gambit-a-possible-parallel/comment-page-1/#comment-477 Rob picks up what I think is the most in … | The Hotlist Fri, 12 Sep 2008 21:58:07 +0000 http://robhahn.wordpress.com/?p=375#comment-477 [...] picks up what I think is the most interesting piece of the Zillow deal with the newspapers in this quote from David G: “Later this year, Zillow will begin to power the online real [...] [...] picks up what I think is the most interesting piece of the Zillow deal with the newspapers in this quote from David G: “Later this year, Zillow will begin to power the online real [...]

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