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Three Thoughts On Local Blogging

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I wrote a longer piece on the OnBlog recently about this topic, but in light of this and this, I thought it worth revisiting the issue in plainer language and shorter sentences. 🙂

1.  If your “local blog” is of little interest to people who actually live in your “locale”, then guess what?  It ain’t a local blog.  All the twittering and facebooking and so on will not change this essential fact.  A “local blog” is defined by who reads it.

2.  If your “local blog” exists simply to drive leads to your brokerage business, then it ain’t a local blog.  It’s a brochure.  That isn’t a bad thing in and of itself, but treat it as a brochure.

3.  If you are a true local blogger, then your blog will not be about real estate.  It will be about your town.

That is all.

-rsh

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Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

2 COMMENTS

  1. I think you can do both, but I tend to call it more “community blogging.” I have a huge amount of real estate content, as well as town news, government and business info, and video of the area. http://TaosTalk.com

  2. I think you can do both, but I tend to call it more “community blogging.” I have a huge amount of real estate content, as well as town news, government and business info, and video of the area. http://TaosTalk.com

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