1. If your “local blog” is of little interest to people who actually live in your “locale”, then guess what? It ain’t a local blog. All the twittering and facebooking and so on will not change this essential fact. A “local blog” is defined by who reads it.
2. If your “local blog” exists simply to drive leads to your brokerage business, then it ain’t a local blog. It’s a brochure. That isn’t a bad thing in and of itself, but treat it as a brochure.
3. If you are a true local blogger, then your blog will not be about real estate. It will be about your town.
That is all.