Home Brokers & Agents A Whiff of the Future

A Whiff of the Future

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Want to know what will be on the minds of real estate brokers and agents in a few years’ time?  It isn’t often that you get to peek into the future, but I have found a time-travelling peephole:

For Jeff Good, president of Good Hospitality Services, the question of who owns customer data — the brand companies or the property owners — has become a more important issue in recent years. “We need more transparency in the data and how the brands use it,” he said.

The obsession our industry has with listing data is seriously misplaced.  The real battleground will be “Who owns the customer data?”

Wait, watch, and see.

-rsh

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Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

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