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	<title>Comments on: Imagining the Future of Real Estate, Part 1: The Firm As Model</title>
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	<description>On Marketing, Technology, and Real Estate</description>
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		<title>By: Imagining the Future, Part 5: Systemic Brokerage &#124; Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-1563</link>
		<dc:creator>Imagining the Future, Part 5: Systemic Brokerage &#124; Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate</dc:creator>
		<pubDate>Thu, 16 Jul 2009 05:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-1563</guid>
		<description>[...] have arrived at the destination of this series.  (See parts 1, 2, 3, and [...]</description>
		<content:encoded><![CDATA[<p>[...] have arrived at the destination of this series.  (See parts 1, 2, 3, and [...]</p>
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		<title>By: Droid</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-1380</link>
		<dc:creator>Droid</dc:creator>
		<pubDate>Fri, 05 Jun 2009 02:06:12 +0000</pubDate>
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		<description>I agree with both of you.  Some changes I would like to see:

1. Bill an hourly rate (like an attorney or marketing exec)... this can be a fee against eventual commission, but the wheel spinning in this business is enormous.  

2. Make it MUCH MUCH MUCH more difficult to get a license. I can go to school locally for 75 hours and am &quot;qualified&quot; to sell the Empire State Building. Real estate should have more up-front training to create a higher barrier of entry and then require an apprenticeship under an experienced Broker. This flies in the face of the conventional business model... which has been magnified by the Realogy/ReMax/Prudentials of the world. Load the office with bodies and enough will stick to make money.  This is a HUGE disservice to the public and a royal pain for those of us who are true professionals and deal with nit-wits who think that a GPS, a laptop and 75 hours makes them an expert. Do you want someone with 75 hours of school selling your most valuable asset? Finding you the home that you&#039;ll own for the next 20 years? Helping you with a short sale or foreclosure?  

3. Franchisors must realize that the sales associates are their customers as much as or more then the folks who are buying and selling the actual properties. Although this is not the case legally... the truth is that we pay half or more of our commissions, plus franchise fees for the ability to work in an office. I don&#039;t mind paying for this, but we should have some input into how things are done.

I love this business... don&#039;t get me wrong. Changes are needed and will come. Anyone with Main Street Realty who is now C21 Main Street will tell you that things don&#039;t stay the same forever.</description>
		<content:encoded><![CDATA[<p>I agree with both of you.  Some changes I would like to see:</p>
<p>1. Bill an hourly rate (like an attorney or marketing exec)&#8230; this can be a fee against eventual commission, but the wheel spinning in this business is enormous.  </p>
<p>2. Make it MUCH MUCH MUCH more difficult to get a license. I can go to school locally for 75 hours and am &#8220;qualified&#8221; to sell the Empire State Building. Real estate should have more up-front training to create a higher barrier of entry and then require an apprenticeship under an experienced Broker. This flies in the face of the conventional business model&#8230; which has been magnified by the Realogy/ReMax/Prudentials of the world. Load the office with bodies and enough will stick to make money.  This is a HUGE disservice to the public and a royal pain for those of us who are true professionals and deal with nit-wits who think that a GPS, a laptop and 75 hours makes them an expert. Do you want someone with 75 hours of school selling your most valuable asset? Finding you the home that you&#8217;ll own for the next 20 years? Helping you with a short sale or foreclosure?  </p>
<p>3. Franchisors must realize that the sales associates are their customers as much as or more then the folks who are buying and selling the actual properties. Although this is not the case legally&#8230; the truth is that we pay half or more of our commissions, plus franchise fees for the ability to work in an office. I don&#8217;t mind paying for this, but we should have some input into how things are done.</p>
<p>I love this business&#8230; don&#8217;t get me wrong. Changes are needed and will come. Anyone with Main Street Realty who is now C21 Main Street will tell you that things don&#8217;t stay the same forever.</p>
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		<title>By: Imagining the Future, Part 2: CRM &#8212; The Killer App &#124; Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-1231</link>
		<dc:creator>Imagining the Future, Part 2: CRM &#8212; The Killer App &#124; Notorious R.O.B. - Conversations on Marketing, Technology, Real Estate</dc:creator>
		<pubDate>Mon, 11 May 2009 22:50:17 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-1231</guid>
		<description>[...] Imagining the Future of Real Estate: The Firm As Model &#171; The Notorious R.O.B. says:  August 5, 2008 at 7:22 am [...]</description>
		<content:encoded><![CDATA[<p>[...] Imagining the Future of Real Estate: The Firm As Model &laquo; The Notorious R.O.B. says:  August 5, 2008 at 7:22 am [...]</p>
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		<title>By: The Firm As Model Actually Happening? &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-335</link>
		<dc:creator>The Firm As Model Actually Happening? &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Thu, 05 Feb 2009 21:44:51 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-335</guid>
		<description>[...] a comment &#187;  In a time lost in memory, in a world far far away, I openly hypothesized that the future of real estate brokerage might look more like a law firm than brokers of today: [...]</description>
		<content:encoded><![CDATA[<p>[...] a comment &raquo;  In a time lost in memory, in a world far far away, I openly hypothesized that the future of real estate brokerage might look more like a law firm than brokers of today: [...]</p>
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	<item>
		<title>By: Client Service? Or Lip Service? &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-334</link>
		<dc:creator>Client Service? Or Lip Service? &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Tue, 03 Feb 2009 01:51:24 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-334</guid>
		<description>[...] of something I&#8217;ve been talking about on this blog for a while.  One is the notion of a integrated real estate brokerage modeled after law firms.  The other is the idea that a broker&#8217;s brand is in the hands of the weakest, least [...]</description>
		<content:encoded><![CDATA[<p>[...] of something I&#8217;ve been talking about on this blog for a while.  One is the notion of a integrated real estate brokerage modeled after law firms.  The other is the idea that a broker&#8217;s brand is in the hands of the weakest, least [...]</p>
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	<item>
		<title>By: Realtors vs. Lawyers: Social Media &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-333</link>
		<dc:creator>Realtors vs. Lawyers: Social Media &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Tue, 16 Dec 2008 18:57:43 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-333</guid>
		<description>[...] a great deal of affection for, and interest in, the business of law practice. In fact, I wrote an entire series musing on whether real estate firms should become more like law [...]</description>
		<content:encoded><![CDATA[<p>[...] a great deal of affection for, and interest in, the business of law practice. In fact, I wrote an entire series musing on whether real estate firms should become more like law [...]</p>
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	<item>
		<title>By: Tackling the Future of Real Estate Brokerage &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-332</link>
		<dc:creator>Tackling the Future of Real Estate Brokerage &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Wed, 03 Dec 2008 23:01:31 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-332</guid>
		<description>[...] the whole series: Part 1, Part 2, and Part 3. As it happens, this is a topic that I&#8217;ve also written about a little [...]</description>
		<content:encoded><![CDATA[<p>[...] the whole series: Part 1, Part 2, and Part 3. As it happens, this is a topic that I&#8217;ve also written about a little [...]</p>
]]></content:encoded>
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		<title>By: Imagining the Future, Part 4: Specialization for Domination &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-331</link>
		<dc:creator>Imagining the Future, Part 4: Specialization for Domination &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Wed, 27 Aug 2008 01:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-331</guid>
		<description>[...] to Part 4 of this series of too-many-words. Here are the links to previous parts: 1, 2, [...]</description>
		<content:encoded><![CDATA[<p>[...] to Part 4 of this series of too-many-words. Here are the links to previous parts: 1, 2, [...]</p>
]]></content:encoded>
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		<title>By: Imagining the Future: Part 3 &#8212; Shifting the Grounds of Competition &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-330</link>
		<dc:creator>Imagining the Future: Part 3 &#8212; Shifting the Grounds of Competition &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Thu, 07 Aug 2008 03:26:41 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-330</guid>
		<description>[...] Part 1 can be found here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Part 1 can be found here. [...]</p>
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		<title>By: Imagining the Future, Part 2: CRM &#8212; The Killer App &#171; The Notorious R.O.B.</title>
		<link>http://www.notorious-rob.com/2008/07/30/imagining-the-future-of-real-estate-the-firm-as-model/comment-page-1/#comment-329</link>
		<dc:creator>Imagining the Future, Part 2: CRM &#8212; The Killer App &#171; The Notorious R.O.B.</dc:creator>
		<pubDate>Mon, 04 Aug 2008 22:09:55 +0000</pubDate>
		<guid isPermaLink="false">http://robhahn.wordpress.com/?p=88#comment-329</guid>
		<description>[...] Speculations, Interactive Marketing, Marketing, Real Estate by -Rob on August 4th, 2008   In Part 1 of this series, I put forth the notion that a real estate company built on the law firm model [...]</description>
		<content:encoded><![CDATA[<p>[...] Speculations, Interactive Marketing, Marketing, Real Estate by -Rob on August 4th, 2008   In Part 1 of this series, I put forth the notion that a real estate company built on the law firm model [...]</p>
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