Comments on: Defining the Customer http://www.notorious-rob.com/2008/07/26/defining-the-customer/?utm_source=rss&utm_medium=rss&utm_campaign=rss Conversations about the real estate industry, marketing, technology, and public policy Sat, 11 Feb 2012 02:48:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shell Smith http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-289 Shell Smith Wed, 30 Jul 2008 15:52:28 +0000 http://robhahn.wordpress.com/?p=163#comment-289 I think you made some great points here. Who is the customer is such an important thing to ask - because quite frankly I think Trulia sometimes focuses to much on the agents, and not they buyers. I think another thing to ask is what is unique about us? I think with the many engines out there each ones needs their own thing. For example, <a href="http://www.propertymaps.com/directory/mls/usa" title="PropertyMaps" rel="nofollow">PropertyMaps</a> and their google maps/mls tool. This is one I recently found...but there are so many. Anyway, thanks for the great information, and good conversation topic. I think you made some great points here. Who is the customer is such an important thing to ask – because quite frankly I think Trulia sometimes focuses to much on the agents, and not they buyers. I think another thing to ask is what is unique about us? I think with the many engines out there each ones needs their own thing. For example, PropertyMaps and their google maps/mls tool. This is one I recently found…but there are so many. Anyway, thanks for the great information, and good conversation topic.

]]> By: Shell Smith http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-4860 Shell Smith Wed, 30 Jul 2008 15:52:00 +0000 http://robhahn.wordpress.com/?p=163#comment-4860 I think you made some great points here. Who is the customer is such an important thing to ask - because quite frankly I think Trulia sometimes focuses to much on the agents, and not they buyers. I think another thing to ask is what is unique about us? I think with the many engines out there each ones needs their own thing. For example, <a href="http://www.propertymaps.com/directory/mls/usa" title="PropertyMaps" rel="nofollow">PropertyMaps</a> and their google maps/mls tool. This is one I recently found...but there are so many. Anyway, thanks for the great information, and good conversation topic. I think you made some great points here. Who is the customer is such an important thing to ask – because quite frankly I think Trulia sometimes focuses to much on the agents, and not they buyers. I think another thing to ask is what is unique about us? I think with the many engines out there each ones needs their own thing. For example, PropertyMaps and their google maps/mls tool. This is one I recently found…but there are so many. Anyway, thanks for the great information, and good conversation topic.

]]> By: -Rob http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-288 -Rob Mon, 28 Jul 2008 04:48:45 +0000 http://robhahn.wordpress.com/?p=163#comment-288 Ah yes, my friend Jack D. He doesn't talk much, but somehow inspires all sorts of random verbalizations from everyone who meets him. -rsh Ah yes, my friend Jack D. He doesn’t talk much, but somehow inspires all sorts of random verbalizations from everyone who meets him.

-rsh

]]> By: -Rob http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-4859 -Rob Mon, 28 Jul 2008 04:48:00 +0000 http://robhahn.wordpress.com/?p=163#comment-4859 Ah yes, my friend Jack D. He doesn't talk much, but somehow inspires all sorts of random verbalizations from everyone who meets him. -rsh Ah yes, my friend Jack D. He doesn’t talk much, but somehow inspires all sorts of random verbalizations from everyone who meets him.

-rsh

]]> By: Jessie B http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-287 Jessie B Sun, 27 Jul 2008 22:07:30 +0000 http://robhahn.wordpress.com/?p=163#comment-287 If I remember correctly you instigated a lot of the inspired conversation with the introduction of your friend named Jack D If I remember correctly you instigated a lot of the inspired conversation with the introduction of your friend named Jack D

]]> By: Jessie B http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-4858 Jessie B Sun, 27 Jul 2008 22:07:00 +0000 http://robhahn.wordpress.com/?p=163#comment-4858 If I remember correctly you instigated a lot of the inspired conversation with the introduction of your friend named Jack D If I remember correctly you instigated a lot of the inspired conversation with the introduction of your friend named Jack D

]]> By: Louis Cammarosano http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-286 Louis Cammarosano Sun, 27 Jul 2008 01:35:07 +0000 http://robhahn.wordpress.com/?p=163#comment-286 Rob Thanks for this. When the advertiser is the customer of a real estate site that relies on acquring and displaying realtor content a potential conflict exists. The realtor views the relationship with suspicion and opportunity. Companies that exploit the opportunity only are able to do so because the realtors don't do it themselves. They should not be heard to complain about lost territory when they participated in relinquishing it. Would have loved to have been part of your conversation, but my disappearance was the subject of another topic that evening... http://qik.com/video/138729# Rob

Thanks for this.

When the advertiser is the customer of a real estate site that relies on acquring and displaying realtor content a potential conflict exists.

The realtor views the relationship with suspicion and opportunity.

Companies that exploit the opportunity only are able to do so because the realtors don’t do it themselves.

They should not be heard to complain about lost territory when they participated in relinquishing it.

Would have loved to have been part of your conversation, but my disappearance was the subject of another topic that evening…
http://qik.com/video/138729#

]]> By: Louis Cammarosano http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-4857 Louis Cammarosano Sun, 27 Jul 2008 01:35:00 +0000 http://robhahn.wordpress.com/?p=163#comment-4857 Rob Thanks for this. When the advertiser is the customer of a real estate site that relies on acquring and displaying realtor content a potential conflict exists. The realtor views the relationship with suspicion and opportunity. Companies that exploit the opportunity only are able to do so because the realtors don't do it themselves. They should not be heard to complain about lost territory when they participated in relinquishing it. Would have loved to have been part of your conversation, but my disappearance was the subject of another topic that evening... http://qik.com/video/138729# Rob

Thanks for this.

When the advertiser is the customer of a real estate site that relies on acquring and displaying realtor content a potential conflict exists.

The realtor views the relationship with suspicion and opportunity.

Companies that exploit the opportunity only are able to do so because the realtors don’t do it themselves.

They should not be heard to complain about lost territory when they participated in relinquishing it.

Would have loved to have been part of your conversation, but my disappearance was the subject of another topic that evening…
http://qik.com/video/138729#

]]> By: -Rob http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-285 -Rob Sat, 26 Jul 2008 17:34:50 +0000 http://robhahn.wordpress.com/?p=163#comment-285 @Daniel - I like it -- moving beyond the "who" stage to "when" during the acquisition process. Thing is, you raise a critical point that we probably need to discuss as a RE.net community at some point: <b>value of the agent brand.</b> I feel like some of the points being raised on the whole Trulia Blog vs. ActiveRain blogs are related to this notion of the Agent Brand. A strategic brand plan is not exactly easy; nor is it what most people think it is (IMHO). Yes, when you have a loyal army of customers, it's a wonderful thing. But I'm not convinced that the same metrics apply to real estate agents as does to, let's say, Apple. I smell a post in there somewhere. -rsh @Daniel -

I like it — moving beyond the “who” stage to “when” during the acquisition process.

Thing is, you raise a critical point that we probably need to discuss as a RE.net community at some point: value of the agent brand. I feel like some of the points being raised on the whole Trulia Blog vs. ActiveRain blogs are related to this notion of the Agent Brand.

A strategic brand plan is not exactly easy; nor is it what most people think it is (IMHO). Yes, when you have a loyal army of customers, it’s a wonderful thing. But I’m not convinced that the same metrics apply to real estate agents as does to, let’s say, Apple.

I smell a post in there somewhere.

-rsh

]]> By: -Rob http://www.notorious-rob.com/2008/07/26/defining-the-customer/#comment-4856 -Rob Sat, 26 Jul 2008 17:34:00 +0000 http://robhahn.wordpress.com/?p=163#comment-4856 @Daniel - I like it -- moving beyond the "who" stage to "when" during the acquisition process. Thing is, you raise a critical point that we probably need to discuss as a RE.net community at some point: <b>value of the agent brand.</b> I feel like some of the points being raised on the whole Trulia Blog vs. ActiveRain blogs are related to this notion of the Agent Brand. A strategic brand plan is not exactly easy; nor is it what most people think it is (IMHO). Yes, when you have a loyal army of customers, it's a wonderful thing. But I'm not convinced that the same metrics apply to real estate agents as does to, let's say, Apple. I smell a post in there somewhere. -rsh @Daniel -

I like it — moving beyond the “who” stage to “when” during the acquisition process.

Thing is, you raise a critical point that we probably need to discuss as a RE.net community at some point: value of the agent brand. I feel like some of the points being raised on the whole Trulia Blog vs. ActiveRain blogs are related to this notion of the Agent Brand.

A strategic brand plan is not exactly easy; nor is it what most people think it is (IMHO). Yes, when you have a loyal army of customers, it’s a wonderful thing. But I’m not convinced that the same metrics apply to real estate agents as does to, let’s say, Apple.

I smell a post in there somewhere.

-rsh

]]>