Comments on: Big Brand Blogging http://www.notorious-rob.com/2008/04/29/big-brand-blogging/?utm_source=rss&utm_medium=rss&utm_campaign=rss On Marketing, Technology, and Real Estate Fri, 12 Mar 2010 02:05:04 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: JAY PARMAR http://www.notorious-rob.com/2008/04/29/big-brand-blogging/comment-page-1/#comment-230 JAY PARMAR Thu, 15 May 2008 06:51:29 +0000 http://robhahn.wordpress.com/?p=119#comment-230 nice information i really appreciate.... thanks... <a href="http://www.ukpropertyplan.co.uk" rel="nofollow"> Property investment information, advice </a> nice information i really appreciate….
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]]> By: Joel Burslem http://www.notorious-rob.com/2008/04/29/big-brand-blogging/comment-page-1/#comment-229 Joel Burslem Wed, 30 Apr 2008 16:30:49 +0000 http://robhahn.wordpress.com/?p=119#comment-229 I wouldn't say necessarily that they it's all about trashing their competitors - reading through the beer blog and there is some genuinely great industry news. I think Miller's goal is to provide a place for industry insiders to congregate (let's face most consumers are not interesting in who bought who and who's launching what) so IMO this blog is strictly b2b. I suspect one of the bigger goals is to position Miller as the thought leader in the industry amongst their peers... aide with recruitment and retention and have some fun at AB's expense too. My suggestion was really not so much to ape Miller's strategy - rather their tactics; hiring a pro to write the blog day in day out to provide valuable content. The greater goal might not be rubbing their competitors noses in it - but maybe taking on the local media or national media coverage of the market. Cover the local market relentlessly, deeply and honestly and you could win the same kind of brand recognition from consumers that Miller is trying to get from beer insiders. I wouldn’t say necessarily that they it’s all about trashing their competitors – reading through the beer blog and there is some genuinely great industry news. I think Miller’s goal is to provide a place for industry insiders to congregate (let’s face most consumers are not interesting in who bought who and who’s launching what) so IMO this blog is strictly b2b. I suspect one of the bigger goals is to position Miller as the thought leader in the industry amongst their peers… aide with recruitment and retention and have some fun at AB’s expense too.

My suggestion was really not so much to ape Miller’s strategy – rather their tactics; hiring a pro to write the blog day in day out to provide valuable content. The greater goal might not be rubbing their competitors noses in it – but maybe taking on the local media or national media coverage of the market. Cover the local market relentlessly, deeply and honestly and you could win the same kind of brand recognition from consumers that Miller is trying to get from beer insiders.

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