Wisdom of David Ogilvy

Apr 15, 2008

I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man:

People do not buy from bad-mannered liars.

Well, not twice, anyhow.

Considering that David Ogilvy is sometimes called the Father of Advertising, one might do worse than think about his statement.

For some reason, I feel like all of my thousands of words on Cluetrain marketing and so forth just got summed up in those eight words.

-rsh

Share and Enjoy:

Category: Marketing

We provide strategy, operations, and marketing advisory services for companies.

RT @JBern: Finally going to start a new personal blog for myself. Just need a good name/theme... Any ideas? [JBernThis.com] 09:47:54 PM March 14, 2010 from Seesmic
If there is a food that is legal and is more addictive than dry-roasted pistachios, I'd like to know what it is. #nuts 09:47:36 PM March 14, 2010 from Seesmic
Time for Saturday Night Dance Party... the Rain, Wind, and Storm edition #SNDP 09:02:57 PM March 13, 2010 from Seesmic
Star Wars IV is on TV, and I'm realizing the entire series has the worst display of military tactics ever seen. Was it always this bad? 08:42:35 PM March 13, 2010 from Seesmic
I just ordered some stationery... ZOMG!!! I'm obviously in the wrong business. Holy expensive! 05:47:43 PM March 13, 2010 from Seesmic

Notorious R.O.B. – Conversations on Marketing, Technology, Real Estate